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Debunking Common Misconceptions: Parents In The Workplace

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Debunking Common Misconceptions: Parents In The Workplace

Being a parent is tough. Whether you work full time, part time, from home, or not at all, it’s still hard. The many myths about parents circulating through the workplace it only make it harder. However, working parents make some of the best employees and leaders.

Here’s a guide to some of the most common misconceptions about parents at work and why they’re not true.

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Parents need more accommodations than other employees.

Asking for accommodations or flexible schedules is not unique to working parents only. I’ve worked with men that negotiated all air travel needs to be booked in business class or higher due to injuries. I’ve worked with twenty-somethings that requested to work a four day schedule so they could go back to school part time or pursue a volunteer opportunity. I’ve seen older adults in the workplace scale back their schedules so that they can spend more time at home with their significant others or to care for an ailing parent. Almost everyone has to cut out of the office every now and again for a doctor’s appointment or other personal matters.

Accommodations and flexible schedules seem to be synonymous with working parents, but in reality, they are not. Nearly every type of employee takes advantage (and is thankful) of accommodations in the workplace that allow work-life integration.

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Parents aren’t committed to their jobs.

This one is really surprising because it’s quite the contrary. There is actually strong evidence that parents are more committed to their jobs than many other employees. Traditionally, companies have rewarded men who become fathers with the “fatherhood bonus”, usually resulting in about a 6% increase in salary. Once you become a family man, you’re viewed as more dependable and more committed to your job since you now have to provide for a family. Women, on the other hand, experience the “motherhood penalty”, and many earn 4% less per child than they would have if they had remained childless. It’s based on the assumption that they are more distracted or will work less. However, working parents are some of the most efficient, focused employees out there. The constant juggle of managing a career with family commitments makes them well-equipped to prioritize and really be strategic about utilizing resources. Furthermore, parents are less likely to job hop than other employees. Stability is key when raising a family and the challenges associated with transitioning to a new work place or relocating are only considered when absolutely necessary.

Parents aren’t good team members.

Since parents have after-hours commitments, when they need to leave the office at 5 or aren’t able to come in before 9, most people think that the singletons on the team need to make up for it. In today’s technology embracing world, this is hardly the case. While many parents do limit their physical “in office” hours, most spend time on weekends, early mornings, and after work working. Limiting hours in the office isn’t unique to parents, many people with long commutes or global work spend only core hours in the office and complete a lot of their work at home before or after-hours. Besides, parents aren’t the only employees to take vacations. All team members usually have to cover for each other. Parents may be more inclined to take vacation during major holidays due to children’s school schedules, but putting programs in place that rotate vacation time periods during different holidays can help make sure that no one has to endure year after year with no time off during their favorite holiday.

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Don’t forget, parent’s are hugely efficient at scoping out job needs and responsibilities and getting work done timely – and usually within business hours. These skills can help any team be more productive.

Parents are at work only out of financial necessity.

Why would anyone want to leave their children behind and come to the workplace if they didn’t have to? Actually, a lot of people. Caring for children is a wonderful experience, but everyone needs a break. Many parents that pursued careers prior to becoming parents may still be interested in their field of work, finding the work intellectually stimulating and interesting. Sometimes, you need to connect with other adults and feel current in a world that doesn’t revolve around child rearing. Money is nice, and may be a main motivating factor for many people, but it’s certainly not the only reason that parents are there.

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The one issue that leaves parents at a significant disadvantage in the workplace is addressing last minute needs or a crisis that may crop up towards the end of the workday. This has little to do with anyone’s capability to deal with the issue, but more to do with the structure of childcare available for working parents. Most parents simply can’t extend their childcare past a certain hour without advance notice. While this may be challenging, I’d highly encourage dual working families to try to stay flexible and the parents help each other if one is experiencing an office fire towards the end of the day.

Alternatively, you could tackle the challenge by responding to the team with, “I’d like to take a few hours to evaluate this further. If it’s urgent enough, let’s plan a call tonight to review next steps, otherwise, we’ll regroup in the morning.” Most employees don’t want to be on a 9pm call and you’ll probably be able to restart in the morning.

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Featured photo credit: Ed Gregory via stokpic.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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