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9 Ways To Do Super Effective Marketing Without Spending A Lot

9 Ways To Do Super Effective Marketing Without Spending A Lot

Are you overspending on marketing?

Most entrepreneurs and companies know they can significantly cut their marketing costs by implementing a few smart marketing strategies. With so many marketing tools to choose from, and self-proclaimed marketing gurus telling you different things, it’s hard to know what to do.

With years of experience in the marketing realm, from helping run Kickstarter campaigns that generated over $600,000 to being acting president of San Diego Digital Marketing Experts, I know the ins and outs of effective marketing. I didn’t start with a huge budget; in fact, I started with zero and worked my way up.

Here are the nine more effective strategies I used to be a marketing baller on a budget:

1. Run a Facebook sweepstakes.

hidrateme facebook sweepstake

    Facebook sweepstakes are an easy way to capture leads while creating a viral effect. They are my go-to for attracting new business. It doesn’t take much time to set up an effective sweepstakes, and if you partner with another business to give away prizes, you can take your marketing results up a couple of notches. The best part of running a Facebook sweepstakes is that it promotes word-of-mouth referrals to help increase brand awareness.

    If you’re looking for a more exciting way to grow your company, I suggest 22Social for your sweepstakes. 22Social is the all-in-one solution for tight budgets because it enables you to sell digital products, implement a referral process, create digital courses, hold podcasts, and integrate Facebook live Hangouts all for under $29/month.

    2. Encourage user-generated content.

    Promoting a hashtag on Instagram or Twitter can do wonders for your brand. This strategy helps build community, gives you great content to re-post, and generates more followers. To get a head start on seeing what hashtags you should be implementing, check out Topsy. The software allows you to analyze almost any term on Twitter while giving you detailed analytics on trends.

    Be aware that your followers won’t just use your hashtag because it looks cool. You need to give them something in return. This is why syncing user-generated content with a giveaway can be quite powerful. If not a giveaway, then you can re-post your followers’ content as a reward.

    3. Implement an easy referral process.

    One of the best marketing tactics that costs almost nothing is implementing a referral process. Instead of spending money on ads to acquire new customers, why not get your current customers to acquire new customers for you?

    By setting up a quick “Terms & Services” document and using a simple plugin like WordPress Affiliate or 22Social, creating a referral process can take less than a couple of hours. Moreover, your customers will be excited because it’s a way they can get something in return for sharing a brand they already love.

    4. Don’t spread yourself too thin.

    I see marketers lose most of their money because they spread themselves too thin. Instead of conquering Facebook, then Instagram, then YouTube, they try to dominate every social media channel at once. The truth is that each channel requires careful calculation and precision marketing.

    All you need is one steady channel of traffic that converts into paying customers for you to have a successful business. Social media is a complex world, and it’s much easier to understand when you approach it one channel at a time.

    5. Utilize brand ambassadors.

    Brand ambassadors can shoulder some of the marketing. By giving your ambassadors special bonuses to encourage them to advertise your company, you can acquire not only more customers but create an incredible community.

    Be selective when hiring brand ambassadors because they are the face of your company. A bad brand ambassador can turn even the most profitable company upside down. A great example of brand ambassadors is Apple Store employees. They are the Apple know-it-alls and live and die by the brand.

    6. Find your voice.

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    Chubbies shorts

      The biggest problem facing most companies is that they can’t differentiate themselves. In other words, they can’t find their unique voice. Instead of setting their brand apart, they copy what others do. Copying is easier, but it doesn’t leave a positive or memorable impression of your brand. Best part: being unique is free.

      Chubbies does an excellent job at making their advertisements stand out. Take a look at how the Facebook Ad above speaks directly to their audience.

      7. Use low-cost tools.

      There are many inexpensive and even free tools out there that can effectively run your marketing like an expert. Some of the best tools include a free MailChimp account for email marketing, a free SumoMe account for collecting email addresses, and a 60-day free trial with Basecamp, a project management software.

      If you’re interested in putting together beautiful images to post on social media, take advantage of using a free Canva account. Moreover, my favorite resource to find free stock photos is at AllTheFreeStock.com. A couple of more free tools include Grammarly, an editing tool that can clean up most of your writing mistakes, and CoSchedule, a top-notch headline analyzer for blog posts and email optins.

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      8. Don’t focus on too many metrics.

      If you’re focusing all your time on analyzing each and every metric, you’re losing out on serious business. The more time you spend analyzing numbers, the less time you devote to landing clients and creating value. To minimize your time analyzing, keep the metrics you concentrate on to just the click-through rates and conversions. Anything more, and you should probably add another team member to help you with your workload.

      9. Reach out to relevant influencers.

      Reaching out to relevant influencers to get them to promote your product in exchange for a gift can give you a boost in both credibility and customers. It’s as simple as sending a message on Instagram to an influencer in your niche to get them to use your product in an upcoming picture. They get the product for free, and you get an influx of traffic.
      Remember, never reach out with a what-you-can-do-for-me attitude. Always start with what’s in it for them. If you take this approach, you’re more likely to get responses. Two great tools for finding influencers are Topsy (mentioned earlier) and BuzzSumo. BuzzSumo has a free version that allows for limited search; the tool focuses on analyzing content, what’s trending, and what’s highly shared.
      Ready to start marketing on a budget like an expert?

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      Last Updated on January 21, 2020

      How to Increase Work Productivity: 9 Ground Rules

      How to Increase Work Productivity: 9 Ground Rules

      We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

      So, what can we do about it? How to be productive at work?

      While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

      Keep reading to find out our tips on work productivity.

      What Does It Mean to Be Productive?

      How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

      But what does being productive actually entail?

      Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

      Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

      It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

      Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

      9 Ground Rules on How to Be Productive at Work

      1. Avoid Multitasking

      Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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      Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

      If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

      2. Turn off Notifications

      According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

      Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

      The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

      Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

      3. Manage Interruptions

      There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

      Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

      If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

      By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

      4. Eat the Frog

      Mark Twain once famously said that:

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      “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

      What this basically means is that you should get your biggest, most urgent task out of the way first.

      We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

      Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

      5. Cut Down on Meetings

      Meetings can use up a lot of time, which is time that can be used to do something useful.

      You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

      The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

      But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

      If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

      6. Utilize Tools

      Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

      If you’re the manager or business owner, ensure your team has the right tools in place.

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      And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

      Some examples of tools that could be used:

      Communication
      • Slack for team chat and collaboration.
      • Samepage for video conference software.
      • Zendesk for customer service engagement.
      Task Management
      • Zenkit for task and project collaboration.
      • Wunderlist for listing your to-do’s.
      • Wekan for an open source option.
      Database Management
      Time Tracking
      • Clockify for a free tracker.
      • TMetric for workspace integrations.
      • TimeCamp for attendance and productivity monitoring.

      You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

      7. Declutter and Organize

      Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

      Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

      Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

      Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

      8. Take Breaks

      Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

      As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

      Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

      Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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      9. Drink Water

      Although we know we should, it’s easy to forget to drink enough water during the working day.

      Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

      Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

      A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

      If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

      You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

      The Bottom Line

      The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

      After all, it’s something that can be perceived differently depending on the exact job and work environment.

      In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

      A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

      Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

      More About Boosting Productivity

      Featured photo credit: Cathryn Lavery via unsplash.com

      Reference

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