Advertising
Advertising

9 Ways To Do Super Effective Marketing Without Spending A Lot

9 Ways To Do Super Effective Marketing Without Spending A Lot

Are you overspending on marketing?

Most entrepreneurs and companies know they can significantly cut their marketing costs by implementing a few smart marketing strategies. With so many marketing tools to choose from, and self-proclaimed marketing gurus telling you different things, it’s hard to know what to do.

With years of experience in the marketing realm, from helping run Kickstarter campaigns that generated over $600,000 to being acting president of San Diego Digital Marketing Experts, I know the ins and outs of effective marketing. I didn’t start with a huge budget; in fact, I started with zero and worked my way up.

Here are the nine more effective strategies I used to be a marketing baller on a budget:

1. Run a Facebook sweepstakes.

hidrateme facebook sweepstake

    Facebook sweepstakes are an easy way to capture leads while creating a viral effect. They are my go-to for attracting new business. It doesn’t take much time to set up an effective sweepstakes, and if you partner with another business to give away prizes, you can take your marketing results up a couple of notches. The best part of running a Facebook sweepstakes is that it promotes word-of-mouth referrals to help increase brand awareness.

    If you’re looking for a more exciting way to grow your company, I suggest 22Social for your sweepstakes. 22Social is the all-in-one solution for tight budgets because it enables you to sell digital products, implement a referral process, create digital courses, hold podcasts, and integrate Facebook live Hangouts all for under $29/month.

    2. Encourage user-generated content.

    Promoting a hashtag on Instagram or Twitter can do wonders for your brand. This strategy helps build community, gives you great content to re-post, and generates more followers. To get a head start on seeing what hashtags you should be implementing, check out Topsy. The software allows you to analyze almost any term on Twitter while giving you detailed analytics on trends.

    Be aware that your followers won’t just use your hashtag because it looks cool. You need to give them something in return. This is why syncing user-generated content with a giveaway can be quite powerful. If not a giveaway, then you can re-post your followers’ content as a reward.

    3. Implement an easy referral process.

    One of the best marketing tactics that costs almost nothing is implementing a referral process. Instead of spending money on ads to acquire new customers, why not get your current customers to acquire new customers for you?

    By setting up a quick “Terms & Services” document and using a simple plugin like WordPress Affiliate or 22Social, creating a referral process can take less than a couple of hours. Moreover, your customers will be excited because it’s a way they can get something in return for sharing a brand they already love.

    4. Don’t spread yourself too thin.

    I see marketers lose most of their money because they spread themselves too thin. Instead of conquering Facebook, then Instagram, then YouTube, they try to dominate every social media channel at once. The truth is that each channel requires careful calculation and precision marketing.

    All you need is one steady channel of traffic that converts into paying customers for you to have a successful business. Social media is a complex world, and it’s much easier to understand when you approach it one channel at a time.

    5. Utilize brand ambassadors.

    Brand ambassadors can shoulder some of the marketing. By giving your ambassadors special bonuses to encourage them to advertise your company, you can acquire not only more customers but create an incredible community.

    Be selective when hiring brand ambassadors because they are the face of your company. A bad brand ambassador can turn even the most profitable company upside down. A great example of brand ambassadors is Apple Store employees. They are the Apple know-it-alls and live and die by the brand.

    6. Find your voice.

    Advertising

    Chubbies shorts

      The biggest problem facing most companies is that they can’t differentiate themselves. In other words, they can’t find their unique voice. Instead of setting their brand apart, they copy what others do. Copying is easier, but it doesn’t leave a positive or memorable impression of your brand. Best part: being unique is free.

      Chubbies does an excellent job at making their advertisements stand out. Take a look at how the Facebook Ad above speaks directly to their audience.

      7. Use low-cost tools.

      There are many inexpensive and even free tools out there that can effectively run your marketing like an expert. Some of the best tools include a free MailChimp account for email marketing, a free SumoMe account for collecting email addresses, and a 60-day free trial with Basecamp, a project management software.

      If you’re interested in putting together beautiful images to post on social media, take advantage of using a free Canva account. Moreover, my favorite resource to find free stock photos is at AllTheFreeStock.com. A couple of more free tools include Grammarly, an editing tool that can clean up most of your writing mistakes, and CoSchedule, a top-notch headline analyzer for blog posts and email optins.

      Advertising

      8. Don’t focus on too many metrics.

      If you’re focusing all your time on analyzing each and every metric, you’re losing out on serious business. The more time you spend analyzing numbers, the less time you devote to landing clients and creating value. To minimize your time analyzing, keep the metrics you concentrate on to just the click-through rates and conversions. Anything more, and you should probably add another team member to help you with your workload.

      9. Reach out to relevant influencers.

      Reaching out to relevant influencers to get them to promote your product in exchange for a gift can give you a boost in both credibility and customers. It’s as simple as sending a message on Instagram to an influencer in your niche to get them to use your product in an upcoming picture. They get the product for free, and you get an influx of traffic.
      Remember, never reach out with a what-you-can-do-for-me attitude. Always start with what’s in it for them. If you take this approach, you’re more likely to get responses. Two great tools for finding influencers are Topsy (mentioned earlier) and BuzzSumo. BuzzSumo has a free version that allows for limited search; the tool focuses on analyzing content, what’s trending, and what’s highly shared.
      Ready to start marketing on a budget like an expert?

      More by this author

      People With Autism Are More Creative, Research Finds This Google Chrome Extension Will Boost Your Language Learning Effectively How a Five-Minute Silence Can Counteract the Invasion of Technology to Your Brain Infographic: Complete Photography Guide For Beginners Ultimate Lighting Guide For Photographers In One Infographic

      Trending in Career Advice

      1 10 Job Search Tools Every Jobseekers Need To Know About 2 10 Websites To Learn Something New In 30 Minutes A Day 3 50 Great People To Follow On LinkedIn, No Matter Your Industry 4 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People 5 How To Climb Up Your Career Ladder Faster Than Others In A Big Corporate.

      Read Next

      Advertising
      Advertising

      Last Updated on September 20, 2018

      How to Be Happy at Work and Find Fulfillment in Your Career

      How to Be Happy at Work and Find Fulfillment in Your Career

      If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

      Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

      But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

      Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

      If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

      1. Discover the root(s) of the problem

      For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

      Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

      If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

      But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

      Advertising

      So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

      Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

      In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

      2. Practice gratitude for an instant uplift

      Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

      Well, it’s true, and it’s scientifically proven.

      Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

      Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

      For an instant pick-me-up, try this:

      Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

      Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

      Advertising

      For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

      Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

      Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

      Bonus:

      If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

      3. Take meaningful time for yourself

      We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

      Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

      If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

      Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

      This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

      Advertising

      No time for me-time? Try this:

      If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

      This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

      Bonus:

      Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

      4. Get productive and feel accomplished

      Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

      When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

      While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

      Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

      No matter which camp you’re in, you may be missing one crucial step: Time management.

      So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

      Advertising

      Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

      This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

      Try this:

      Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

      The most important thing to remember is to stick to your dedicated time.

      Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

      The bottom line

      There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

      The only question is — which tip will you try first?

      Featured photo credit: Ellyot via unsplash.com

      Reference

      [1]Psychology Today: The Healing Power of Gratitude

      Read Next