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9 Ways To Do Super Effective Marketing Without Spending A Lot

9 Ways To Do Super Effective Marketing Without Spending A Lot

Are you overspending on marketing?

Most entrepreneurs and companies know they can significantly cut their marketing costs by implementing a few smart marketing strategies. With so many marketing tools to choose from, and self-proclaimed marketing gurus telling you different things, it’s hard to know what to do.

With years of experience in the marketing realm, from helping run Kickstarter campaigns that generated over $600,000 to being acting president of San Diego Digital Marketing Experts, I know the ins and outs of effective marketing. I didn’t start with a huge budget; in fact, I started with zero and worked my way up.

Here are the nine more effective strategies I used to be a marketing baller on a budget:

1. Run a Facebook sweepstakes.

hidrateme facebook sweepstake

    Facebook sweepstakes are an easy way to capture leads while creating a viral effect. They are my go-to for attracting new business. It doesn’t take much time to set up an effective sweepstakes, and if you partner with another business to give away prizes, you can take your marketing results up a couple of notches. The best part of running a Facebook sweepstakes is that it promotes word-of-mouth referrals to help increase brand awareness.

    If you’re looking for a more exciting way to grow your company, I suggest 22Social for your sweepstakes. 22Social is the all-in-one solution for tight budgets because it enables you to sell digital products, implement a referral process, create digital courses, hold podcasts, and integrate Facebook live Hangouts all for under $29/month.

    2. Encourage user-generated content.

    Promoting a hashtag on Instagram or Twitter can do wonders for your brand. This strategy helps build community, gives you great content to re-post, and generates more followers. To get a head start on seeing what hashtags you should be implementing, check out Topsy. The software allows you to analyze almost any term on Twitter while giving you detailed analytics on trends.

    Be aware that your followers won’t just use your hashtag because it looks cool. You need to give them something in return. This is why syncing user-generated content with a giveaway can be quite powerful. If not a giveaway, then you can re-post your followers’ content as a reward.

    3. Implement an easy referral process.

    One of the best marketing tactics that costs almost nothing is implementing a referral process. Instead of spending money on ads to acquire new customers, why not get your current customers to acquire new customers for you?

    By setting up a quick “Terms & Services” document and using a simple plugin like WordPress Affiliate or 22Social, creating a referral process can take less than a couple of hours. Moreover, your customers will be excited because it’s a way they can get something in return for sharing a brand they already love.

    4. Don’t spread yourself too thin.

    I see marketers lose most of their money because they spread themselves too thin. Instead of conquering Facebook, then Instagram, then YouTube, they try to dominate every social media channel at once. The truth is that each channel requires careful calculation and precision marketing.

    All you need is one steady channel of traffic that converts into paying customers for you to have a successful business. Social media is a complex world, and it’s much easier to understand when you approach it one channel at a time.

    5. Utilize brand ambassadors.

    Brand ambassadors can shoulder some of the marketing. By giving your ambassadors special bonuses to encourage them to advertise your company, you can acquire not only more customers but create an incredible community.

    Be selective when hiring brand ambassadors because they are the face of your company. A bad brand ambassador can turn even the most profitable company upside down. A great example of brand ambassadors is Apple Store employees. They are the Apple know-it-alls and live and die by the brand.

    6. Find your voice.

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    Chubbies shorts

      The biggest problem facing most companies is that they can’t differentiate themselves. In other words, they can’t find their unique voice. Instead of setting their brand apart, they copy what others do. Copying is easier, but it doesn’t leave a positive or memorable impression of your brand. Best part: being unique is free.

      Chubbies does an excellent job at making their advertisements stand out. Take a look at how the Facebook Ad above speaks directly to their audience.

      7. Use low-cost tools.

      There are many inexpensive and even free tools out there that can effectively run your marketing like an expert. Some of the best tools include a free MailChimp account for email marketing, a free SumoMe account for collecting email addresses, and a 60-day free trial with Basecamp, a project management software.

      If you’re interested in putting together beautiful images to post on social media, take advantage of using a free Canva account. Moreover, my favorite resource to find free stock photos is at AllTheFreeStock.com. A couple of more free tools include Grammarly, an editing tool that can clean up most of your writing mistakes, and CoSchedule, a top-notch headline analyzer for blog posts and email optins.

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      8. Don’t focus on too many metrics.

      If you’re focusing all your time on analyzing each and every metric, you’re losing out on serious business. The more time you spend analyzing numbers, the less time you devote to landing clients and creating value. To minimize your time analyzing, keep the metrics you concentrate on to just the click-through rates and conversions. Anything more, and you should probably add another team member to help you with your workload.

      9. Reach out to relevant influencers.

      Reaching out to relevant influencers to get them to promote your product in exchange for a gift can give you a boost in both credibility and customers. It’s as simple as sending a message on Instagram to an influencer in your niche to get them to use your product in an upcoming picture. They get the product for free, and you get an influx of traffic.
      Remember, never reach out with a what-you-can-do-for-me attitude. Always start with what’s in it for them. If you take this approach, you’re more likely to get responses. Two great tools for finding influencers are Topsy (mentioned earlier) and BuzzSumo. BuzzSumo has a free version that allows for limited search; the tool focuses on analyzing content, what’s trending, and what’s highly shared.
      Ready to start marketing on a budget like an expert?

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      Last Updated on January 14, 2019

      The Key to Finding Job Satisfaction and Having a Successful Career

      The Key to Finding Job Satisfaction and Having a Successful Career

      Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

      We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

      You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

      Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

      Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

      1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

      Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

      Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

      You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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      Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

      Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

      2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

      Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

      Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

      3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

      Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

      How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

      Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

      Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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      Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

      4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

      It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

      With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

      If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

      Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

      Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

      5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

      Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

      However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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      Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

      If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

      With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

      Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

      6. Keep Reviewing Your Goal Posts and Be Amenable to Change

      The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

      You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

      A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

      By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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      • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
      • Do the activities I need to undertake to meet these goals honor my highest priorities?
      • Does this feel right for me and those who are nearest and dearest to me?
      • Is this aligned with my passion?
      • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

      Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

      7. Be Prepared to Let Go

      It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

      Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

      If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

      When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

      Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

      We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

      The Bottom Line

      Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

      More Resources to Help Advance Your Career

      Featured photo credit: Csaba Balazs via unsplash.com

      Reference

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