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9 Ways To Do Super Effective Marketing Without Spending A Lot

9 Ways To Do Super Effective Marketing Without Spending A Lot

Are you overspending on marketing?

Most entrepreneurs and companies know they can significantly cut their marketing costs by implementing a few smart marketing strategies. With so many marketing tools to choose from, and self-proclaimed marketing gurus telling you different things, it’s hard to know what to do.

With years of experience in the marketing realm, from helping run Kickstarter campaigns that generated over $600,000 to being acting president of San Diego Digital Marketing Experts, I know the ins and outs of effective marketing. I didn’t start with a huge budget; in fact, I started with zero and worked my way up.

Here are the nine more effective strategies I used to be a marketing baller on a budget:

1. Run a Facebook sweepstakes.

hidrateme facebook sweepstake

    Facebook sweepstakes are an easy way to capture leads while creating a viral effect. They are my go-to for attracting new business. It doesn’t take much time to set up an effective sweepstakes, and if you partner with another business to give away prizes, you can take your marketing results up a couple of notches. The best part of running a Facebook sweepstakes is that it promotes word-of-mouth referrals to help increase brand awareness.

    If you’re looking for a more exciting way to grow your company, I suggest 22Social for your sweepstakes. 22Social is the all-in-one solution for tight budgets because it enables you to sell digital products, implement a referral process, create digital courses, hold podcasts, and integrate Facebook live Hangouts all for under $29/month.

    2. Encourage user-generated content.

    Promoting a hashtag on Instagram or Twitter can do wonders for your brand. This strategy helps build community, gives you great content to re-post, and generates more followers. To get a head start on seeing what hashtags you should be implementing, check out Topsy. The software allows you to analyze almost any term on Twitter while giving you detailed analytics on trends.

    Be aware that your followers won’t just use your hashtag because it looks cool. You need to give them something in return. This is why syncing user-generated content with a giveaway can be quite powerful. If not a giveaway, then you can re-post your followers’ content as a reward.

    3. Implement an easy referral process.

    One of the best marketing tactics that costs almost nothing is implementing a referral process. Instead of spending money on ads to acquire new customers, why not get your current customers to acquire new customers for you?

    By setting up a quick “Terms & Services” document and using a simple plugin like WordPress Affiliate or 22Social, creating a referral process can take less than a couple of hours. Moreover, your customers will be excited because it’s a way they can get something in return for sharing a brand they already love.

    4. Don’t spread yourself too thin.

    I see marketers lose most of their money because they spread themselves too thin. Instead of conquering Facebook, then Instagram, then YouTube, they try to dominate every social media channel at once. The truth is that each channel requires careful calculation and precision marketing.

    All you need is one steady channel of traffic that converts into paying customers for you to have a successful business. Social media is a complex world, and it’s much easier to understand when you approach it one channel at a time.

    5. Utilize brand ambassadors.

    Brand ambassadors can shoulder some of the marketing. By giving your ambassadors special bonuses to encourage them to advertise your company, you can acquire not only more customers but create an incredible community.

    Be selective when hiring brand ambassadors because they are the face of your company. A bad brand ambassador can turn even the most profitable company upside down. A great example of brand ambassadors is Apple Store employees. They are the Apple know-it-alls and live and die by the brand.

    6. Find your voice.

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    Chubbies shorts

      The biggest problem facing most companies is that they can’t differentiate themselves. In other words, they can’t find their unique voice. Instead of setting their brand apart, they copy what others do. Copying is easier, but it doesn’t leave a positive or memorable impression of your brand. Best part: being unique is free.

      Chubbies does an excellent job at making their advertisements stand out. Take a look at how the Facebook Ad above speaks directly to their audience.

      7. Use low-cost tools.

      There are many inexpensive and even free tools out there that can effectively run your marketing like an expert. Some of the best tools include a free MailChimp account for email marketing, a free SumoMe account for collecting email addresses, and a 60-day free trial with Basecamp, a project management software.

      If you’re interested in putting together beautiful images to post on social media, take advantage of using a free Canva account. Moreover, my favorite resource to find free stock photos is at AllTheFreeStock.com. A couple of more free tools include Grammarly, an editing tool that can clean up most of your writing mistakes, and CoSchedule, a top-notch headline analyzer for blog posts and email optins.

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      8. Don’t focus on too many metrics.

      If you’re focusing all your time on analyzing each and every metric, you’re losing out on serious business. The more time you spend analyzing numbers, the less time you devote to landing clients and creating value. To minimize your time analyzing, keep the metrics you concentrate on to just the click-through rates and conversions. Anything more, and you should probably add another team member to help you with your workload.

      9. Reach out to relevant influencers.

      Reaching out to relevant influencers to get them to promote your product in exchange for a gift can give you a boost in both credibility and customers. It’s as simple as sending a message on Instagram to an influencer in your niche to get them to use your product in an upcoming picture. They get the product for free, and you get an influx of traffic.
      Remember, never reach out with a what-you-can-do-for-me attitude. Always start with what’s in it for them. If you take this approach, you’re more likely to get responses. Two great tools for finding influencers are Topsy (mentioned earlier) and BuzzSumo. BuzzSumo has a free version that allows for limited search; the tool focuses on analyzing content, what’s trending, and what’s highly shared.
      Ready to start marketing on a budget like an expert?

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      Last Updated on July 18, 2019

      How to Sharpen Your Transferable Skills For a Swift Career Switch

      How to Sharpen Your Transferable Skills For a Swift Career Switch

      Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

      However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

      Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

      Why Hone in on Your Transferable Skills?

      There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

      Better Job Offers

      Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

      People with transferable skills on a resume also open up opportunities for more potential employers.

      Increase in Pay and More Responsibilities

      You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

      Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

      A Shot at Entrepreneurship

      Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

      We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

      13 Tips to Sharpen Your Transferable Skills

      1. Update Your Resume

      You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

      Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

      While you might have held several positions since college, switching careers will require you to have a different type of resume.

      There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

      2. Brush up on Your Communication Skills

      Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

      That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

      To hone this skill:

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      Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

      Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

      This article can also give you effective ways to enhance your communication skills:

      How to Master Effective Communication Skills at Work and Home

      3. Learn Technical (or Business) Writing

      Another form of communication, writing, is a skill that can take you anywhere.

      Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

      To hone this skill:

      Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

      4. Practice Public Speaking and Presentation Skills

      No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

      Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

      To hone this skill:

      Volunteer to lead projects that give you some responsibility for putting together presentations.

      Also, try taking courses that will improve your public speaking skills if you feel lacking.

      These tips on public speaking would be helpful too:

      The Ultimate Public Speaking Tips to Hook and Impress Any Audience

      5. Get Comfortable with Identifying Problems and Solutions

      Every organization has got its problems no matter how greener the grass is on the other side.

      How to hone this skill:

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      Practice being resourceful.

      Do you know where to find every company policy on the intranet in less than five minutes?

      Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

      No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

      If you look for more ways to improve your problem solving skills, take a look at this article:

      6 Effective Ways to Enhance Your Problem Solving Skills

      6. Recognize Your Team-Building Ability

      Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

      The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

      Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

      How to hone this skill:

      Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

      Try some of these tactics to keep your team motivated as well:

      17 Proven Tactics for Motivating Employees and Building a Stronger Team

      7. Lean into Your Leadership Skills

      Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

      What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

      How to hone this skill:

      Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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      Learn more about the effective leadership types here:

      5 Types of Leadership that Help You Build a High Performance Team

      8. Improve Your Analytical Skills

      Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

      Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

      How to hone this skill:

      Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

      Take a look at these ways to help sharpen your analytical skills:

      What Are Analytical Skills and How to Strengthen Them For Success

      9. Don’t Discount Your Time Management and Prioritization Skills

      How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

      Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

      How to hone this skill:

      Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

      Here, you can learn to prioritize to achieve more:

      The Ultimate Guide to Prioritizing Your Work And Life

      10. Embrace Your Creative and Critical Thinking Side

      Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

      How to hone this skill:

      Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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      Anyone can be creative, you just need the right way to train your brain:

      What Is Creativity? We All Have It, and Need It

      11. Don’t Stop Learning Tech Knowledge and Skills

      Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

      You don’t have to be a young college graduate with silicon valley dreams to work

      How to hone this skill:

      All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

      How to Improve Your Computer Skills to Get Ahead in Your Career

      12. Build Networks and Relationships

      You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

      Fortunately for you, networking doesn’t have to be so hard.

      How to hone this skill:

      Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

      To enhance your networking skills, take these steps:

      How to Network So You’ll Get Way Ahead in Your Professional Life

      Final Thoughts

      Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

      You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

      Happy career switching!

      More Resources About Career Advancement

      Featured photo credit: Unsplash via unsplash.com

      Reference

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