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9 Ways To Do Super Effective Marketing Without Spending A Lot

9 Ways To Do Super Effective Marketing Without Spending A Lot

Are you overspending on marketing?

Most entrepreneurs and companies know they can significantly cut their marketing costs by implementing a few smart marketing strategies. With so many marketing tools to choose from, and self-proclaimed marketing gurus telling you different things, it’s hard to know what to do.

With years of experience in the marketing realm, from helping run Kickstarter campaigns that generated over $600,000 to being acting president of San Diego Digital Marketing Experts, I know the ins and outs of effective marketing. I didn’t start with a huge budget; in fact, I started with zero and worked my way up.

Here are the nine more effective strategies I used to be a marketing baller on a budget:

1. Run a Facebook sweepstakes.

hidrateme facebook sweepstake

    Facebook sweepstakes are an easy way to capture leads while creating a viral effect. They are my go-to for attracting new business. It doesn’t take much time to set up an effective sweepstakes, and if you partner with another business to give away prizes, you can take your marketing results up a couple of notches. The best part of running a Facebook sweepstakes is that it promotes word-of-mouth referrals to help increase brand awareness.

    If you’re looking for a more exciting way to grow your company, I suggest 22Social for your sweepstakes. 22Social is the all-in-one solution for tight budgets because it enables you to sell digital products, implement a referral process, create digital courses, hold podcasts, and integrate Facebook live Hangouts all for under $29/month.

    2. Encourage user-generated content.

    Promoting a hashtag on Instagram or Twitter can do wonders for your brand. This strategy helps build community, gives you great content to re-post, and generates more followers. To get a head start on seeing what hashtags you should be implementing, check out Topsy. The software allows you to analyze almost any term on Twitter while giving you detailed analytics on trends.

    Be aware that your followers won’t just use your hashtag because it looks cool. You need to give them something in return. This is why syncing user-generated content with a giveaway can be quite powerful. If not a giveaway, then you can re-post your followers’ content as a reward.

    3. Implement an easy referral process.

    One of the best marketing tactics that costs almost nothing is implementing a referral process. Instead of spending money on ads to acquire new customers, why not get your current customers to acquire new customers for you?

    By setting up a quick “Terms & Services” document and using a simple plugin like WordPress Affiliate or 22Social, creating a referral process can take less than a couple of hours. Moreover, your customers will be excited because it’s a way they can get something in return for sharing a brand they already love.

    4. Don’t spread yourself too thin.

    I see marketers lose most of their money because they spread themselves too thin. Instead of conquering Facebook, then Instagram, then YouTube, they try to dominate every social media channel at once. The truth is that each channel requires careful calculation and precision marketing.

    All you need is one steady channel of traffic that converts into paying customers for you to have a successful business. Social media is a complex world, and it’s much easier to understand when you approach it one channel at a time.

    5. Utilize brand ambassadors.

    Brand ambassadors can shoulder some of the marketing. By giving your ambassadors special bonuses to encourage them to advertise your company, you can acquire not only more customers but create an incredible community.

    Be selective when hiring brand ambassadors because they are the face of your company. A bad brand ambassador can turn even the most profitable company upside down. A great example of brand ambassadors is Apple Store employees. They are the Apple know-it-alls and live and die by the brand.

    6. Find your voice.

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    Chubbies shorts

      The biggest problem facing most companies is that they can’t differentiate themselves. In other words, they can’t find their unique voice. Instead of setting their brand apart, they copy what others do. Copying is easier, but it doesn’t leave a positive or memorable impression of your brand. Best part: being unique is free.

      Chubbies does an excellent job at making their advertisements stand out. Take a look at how the Facebook Ad above speaks directly to their audience.

      7. Use low-cost tools.

      There are many inexpensive and even free tools out there that can effectively run your marketing like an expert. Some of the best tools include a free MailChimp account for email marketing, a free SumoMe account for collecting email addresses, and a 60-day free trial with Basecamp, a project management software.

      If you’re interested in putting together beautiful images to post on social media, take advantage of using a free Canva account. Moreover, my favorite resource to find free stock photos is at AllTheFreeStock.com. A couple of more free tools include Grammarly, an editing tool that can clean up most of your writing mistakes, and CoSchedule, a top-notch headline analyzer for blog posts and email optins.

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      8. Don’t focus on too many metrics.

      If you’re focusing all your time on analyzing each and every metric, you’re losing out on serious business. The more time you spend analyzing numbers, the less time you devote to landing clients and creating value. To minimize your time analyzing, keep the metrics you concentrate on to just the click-through rates and conversions. Anything more, and you should probably add another team member to help you with your workload.

      9. Reach out to relevant influencers.

      Reaching out to relevant influencers to get them to promote your product in exchange for a gift can give you a boost in both credibility and customers. It’s as simple as sending a message on Instagram to an influencer in your niche to get them to use your product in an upcoming picture. They get the product for free, and you get an influx of traffic.
      Remember, never reach out with a what-you-can-do-for-me attitude. Always start with what’s in it for them. If you take this approach, you’re more likely to get responses. Two great tools for finding influencers are Topsy (mentioned earlier) and BuzzSumo. BuzzSumo has a free version that allows for limited search; the tool focuses on analyzing content, what’s trending, and what’s highly shared.
      Ready to start marketing on a budget like an expert?

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      Last Updated on November 5, 2019

      How to Use Visual Learning to Work More Effectively

      How to Use Visual Learning to Work More Effectively

      Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

      But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

      The Importance of Knowing Your Learning Style

      Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

      But it all starts when you’re able to first identify the best way you learn.

      As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

      Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

      There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

      The four most popular types of learning styles are:

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      • Visual learning style (what this article talks about).
      • Aural or auditory learning style (learning by listening to information presented).
      • Verbal or linguistic learning style (learning that involves speech and writing).
      • Tactile learning style (learning by touching and doing)

      But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

      How to Know If You’re a Visual Learner?

      When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

      I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

      Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

      However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

      Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

      While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

      Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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      By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

      How to Use Visual Learning for Success

      Here’re 4 ways to use visual learning to boost your career or business:

      1. Bring back the to-do list. Then add shapes and colors to boost productivity.

      We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

      While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

      I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

      2. Add graphs, charts and symbols to your reports.

      Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

      Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

      As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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      And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

      3. Effectively brainstorm with mind-mapping.

      Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

      With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

      Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

      It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

      Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

      Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

      4. Add video streaming to meetings.

      What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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      When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

      For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

      Is Visual Learning Better Than Other Learning Styles?

      No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

      You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

      The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

      More About Learning Styles

      Featured photo credit: Unsplash via unsplash.com

      Reference

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