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5 Tips For Managing Social Media for Your Business

5 Tips For Managing Social Media for Your Business

If you are active in multiple social media, juggling them may quickly turn from entertainment into a nightmare. Managing several accounts on different platforms is tiresome, time-consuming, annoying and tends to decrease your overall efficiency. So, if you want to go on using more than one accounts and benefit from it, it may be a good idea to learn certain strategies that will save your time and energy.

1.      Direct Your Efforts

Don’t overextend yourself and have an active account in every new hot social network. There are only so many hours in a day, and even if your business is really dependent on its online presence, you cannot dedicate all the time to social media. Choose several of them that are most likely to bring maximum results with minimal efforts. If a new forum or network requires a lot of work to establish a presence yet might provide only limited results, it is better to concentrate on something more efficient.

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2.      Make Use of Tools

Luckily, we live in the age when every task dealing with digital technologies is sooner or later automated or at least greatly simplified by new tools, software, and platform improvements. So, if you have more than one social media accounts to manage, you should take the matter into your own hands and choose an array of tools that will take the burden off your shoulders. If you are not sure where to start, try out one of the resources dedicated to collection and reviewing your accounts.

3.      Schedule Posts in Advance

If you have to update multiple social media accounts regularly, especially if you do it many times a day, you are spending massive amounts of time and effort on trivial things: logging in, logging out, clicking on the necessary links, posting and so on. Each of these tasks is small in and by itself, but they add up. Moreover, if you constantly switch from working for client to social media efforts and back again, it decreases your efficiency and leads to unnecessary distractions. A good way out is to schedule your posts – you can write all your posts for a certain period of time in advance and arrange them to be published automatically at specified moments.

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4.      Assign a Specific Time for Social Media

Posting haphazardly and at random times consumes a lot of time, distracts you from other work and is, in general, less effective than setting aside certain times every day or every several days to sit down and update all your accounts. It allows you to concentrate on one task at a time and makes it easier to maintain regularity. When combined with scheduling, it gives you an opportunity to deal with a week’s worth of posts in one sitting without bothering to put them online manually.

5.      Establish a Specific Social Media Policy

If you’ve defined in advance what you do and don’t do on social media, what your reactions to various kinds of situations are, and how you respond to your followers and engage with them, it gets much easier to actually do all these things. When you have predetermined solutions to a wide variety of problems, less time is spent on thinking about how to deal with them, and more on doing something.

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Of course, it is just a tip of the iceberg – there are innumerable ways of improving your efficiency on social media, both in terms of saving time and increasing the effectiveness of the work you already do. Social media is in need of constant assessment because it moves very quickly. And hopefully, with these tips as a basis, you will be able to find them on your own.

Featured photo credit: Social Media apps/Jason Howie via flickr.com

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More by this author

Melissa Burns

Entrepreneur

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Last Updated on July 23, 2019

30 Books Everyone Should Read At Least Once In Their Lives

30 Books Everyone Should Read At Least Once In Their Lives

The greatest books are defined as classics for a reason. Written by the greatest literary minds of their time, they have universal themes, characters, experiences, emotions and perspectives that are still relevant today. Some of them are the very inspiration from which entire modern genres of literary fiction have sprung up from.

If you love reading, here’s a perfect reading list for you. Even if you aren’t so much into reading, here’re 10 reasons to love reading.

Everyone should read at least once for these 30 books — some are well known classics, others are modern giants.  All are well worth reading at least once in your life!

1. To Kill a Mockingbird, by Harper Lee

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    Published in 1960, this timeless classic explores human behaviour and the collective conscience of The Deep South in the early 20th century. Humour entwines the delicate strands of prejudice, hatred, hypocrisy, love and innocence to create one of the best novels ever written.

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    2. 1984, by George Orwell

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      Although 1984 has passed us by, George Orwell’s dystopian, totalitarian world of control, fear and lies has never been more relevant. Delve into the life of Winston Smith as he struggles with his developing human nature in a world where individuality, freewill and love are forbidden.

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      3. Harry Potter and the Philosopher’s Stone, by J.K. Rowling

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        I’m willing to bet you’ve heard of Harry Potter, but have you read the books? Join Harry Potter as he begins his journey into the world of magic, where he is the celebrated Boy Who Lived. Visit Hogwarts, meet your favourite characters and watch Harry grow into the one of the most famous literary characters in the world.

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        4. The Lord of the Rings, by J.R.R. Tolkien

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          Middle Earth is a wonderful, expansive fantasy world filled with turmoil, heroes, evil and innocence. Although our protagonist Frodo Baggins’ quest seems impossible to complete, this trilogy is a tale of triumph in the most impossible circumstances.

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          5. The Great Gatsby, by F. Scott Fitzgerald

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            Published in 1925, Fitzgerald’s The Great Gatsby explores the decadence of the Jazz Age, and one man’s introduction into a world where even those with the most indulgent lives cannot earn love.

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            6. Pride and Prejudice, by Jane Austen

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              One of the most famous novels of all time, Pride And Prejudice details the courtship of two opposed characters in a world where manners and courtesy are of the utmost importance.

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              7. The Diary Of A Young Girl, by Anne Frank

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                Unforgettable and deeply influential, Anne Frank’s diary is a raw account of a young girl’s life as she hides from the Nazis. Despite her circumstances, Anne believes that people are still good at heart and that the world is full of beauty: she will change your life.

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                8. The Book Thief, by Markus Zusak

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                  Set in Germany during 1939, The Book Thief follows Liesel as she rescues books from the tyranny of Nazi rule. Meanwhile, her family has hidden a Jewish fighter in their basement and death looks down on the family, narrating our tale. Experience bravery that is rarely found in the world, and friendship that is formed in the most unlikely of situations.

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                  9. The Hobbit, by J.R.R. Tolkien

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                    Although the movies are inexplicably long, The Hobbit was originally written as a short children’s book. Meet your favourite characters for the first time as the unforgettable Bilbo Baggins traverses the harsh landscapes of Middle Earth to challenge a dragon.

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                    10. Little Women, by Louisa May Alcott

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                      Join four sisters, each with their own prominent personality, as they come of age in charming 19th Century New England. Experience their struggles and revel in their flaws, as these girls become strong women.

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                      11. Fahrenheit 451, by Ray Bradbury

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                        Books are forbidden, and it is our main character Guy Montag’s job to burn any books he comes across. Often compared to George Orwell’s 1984, Ray Bradbury’s dystopian world is an unsettling commentary on Western societies’ addiction and dependence on the media and conformity.

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                        12. Jane Eyre, by Charlotte Bronte

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                          Arguably one of the most influential fictional heroines of all time, Jane Eyre is a strong, unbroken women despite her troubled childhood and repressed Victorian society.
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                          13. Animal Farm, by George Orwell

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                            This famous 1945 satire, examines the realistic risks of revolution and the dynamics animals will inevitably give in to.

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                            14. Gone with the Wind, by Margaret Mitchell

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                              Set in The South during The Civil War, chances are if you love the movie you’ll love the book. Although the main character and the world she lives in is loathsome, readers’ opinions are twisted as this novel dishes out a fated justice when both Scarlett and The South lose their wars.

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                              15. The Catcher in the Rye, by J.D. Salinger

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                                Starring the original cynical adolescent, The Catcher In The Rye explores the challenges and isolation of adolescence. Decipher your own message as you follow sixteen-year-old Holden Caulfield, in this novel that has split audiences for decades.

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                                16. Charlotte’s Web, by E.B. White

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                                  Team up with Charlotte, a loving and generous spider, and Fern, a farmers daughter as they try to save Wilbur the piglet from becoming breakfast. Charlotte’s Web is a compelling reminder to bask in the simplistic wonders of everyday life, and to be kind to all living creatures.

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                                  17. The Lion, the Witch, and the Wardrobe, by C.S. Lewis

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                                    Another renowned fantasy world, Narnia is the home of hundreds of magnificent creatures each with their own origins, morals and ideals. Let you imagination run wild as you enter the wardrobe and meet some of the most famous literary characters in history.

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                                    18. The Grapes of Wrath, by John Steinbeck

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                                      Published in 1939, this novel set during The Great Depression follows one Oklahoma family as they are forced to travel to California. Experience America in a tale where it’s people are divided into the haves and have-nots, the powerful and the powerless.

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                                      19. Lord of the Flies, by William Golding

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                                        This classic novel follows the lives of boys marooned on an island as they regress into savages; and their beautiful, enjoyable island existence collapses into a primitive and cruel nightmare.

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                                        20. The Kite Runner, by Khaled Hosseini

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                                          A story of true friendship, The Kite Runner follows Amir as he tries to find the only true friend he’s ever had – despite abandoning him due to ethnic and religious differences that were prominent in Kabul, Afghanistan.

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                                          21. Of Mice and Men, by John Steinbeck

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                                            Of Mice And Men is a complex story of a friendship between two migrant workers: George Milton and Lennie Small, in California. Watch their friendship develop as the pair work towards their modest dreams of owning their own land and pets.

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                                            22. A Tale of Two Cities, by Charles Dickens

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                                              Following eighteen years as a political prisoner, Dr Manette is released and returns to England with his daughter Lucie. There, two very different men fall in love with Lucie and become entwined in a tale of love and sacrifice.

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                                              23. Romeo and Juliet, by William Shakespeare

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                                                Perhaps the most famous love story ever written, Romeo and Juliet is an epic tragedy that explores the euphoria of desire and the tragedy of revenge.

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                                                24. The Hitchhikers Guide to the Galaxy, by Douglas Adams

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                                                  Grab a towel and accompany human Arthur Dent on a fantastic adventure across the galaxy. Learn not to take the universe so seriously and forget any meaning you’ve applied to anything in your life, because we all know the real meaning of life is 42.

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                                                  25. Wuthering Heights, by Emily Bronte

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                                                    Published in 1847, this passionate and harrowing story of love, rivalry and revenge follows Catherine Earnshaw and her father’s adopted foundling Heathcliff as they grow into very different adults.

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                                                    26. The Color Purple, by Alice Walker

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                                                      Winner of multiple awards, The Color Purple is a devastating tale that tackles the lives of colored women in 1930s USA. Censored and challenged, the harsh reality displayed in The Color Purple will leave you shaken.

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                                                      27. Alice in Wonderland, by Lewis Carroll

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                                                        Bizarre and curious, Alice In Wonderland explores the potential of imagination and the reality of fiction. If you’re a fan of escaping the real world, this is definitely the book for you.

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                                                        28. Frankenstein, by Mary Shelley

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                                                          A combination of gothic thriller, cautionary tale and romance novel, Frankenstein is a story like no other. Written by Mary Shelley when she was just eighteen, Frankenstein prompts readers to ask themselves some truly shattering questions: what makes us human? What do we owe to one another as living creatures? How far can science push the boundaries of nature?

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                                                          29. The Adventures of Huckleberry Finn, by Mark Twain

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                                                            Often titled The Great American Novel, The Adventures Of Huckleberry Finn is a deep and complex tale of friendship, adolescence and shifting societal norms.

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                                                            30. Slaughterhouse-Five, by Kurt Vonnegut

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                                                              Although Vonnegut himself admits there are few characters or confrontations in this book, the impact of his novel is undeniable.

                                                              We travel through life with our protagonist Billy Pilgrim as he experiences World War II from a rather unique perspective – that is, he’s been abducted from his home planet of Tralfamadore. Rich and deeply funny, this tale aims to discourage us from war and murder that the authorities force the public into.

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                                                              Featured photo credit: Prasanna Kumar via unsplash.com

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