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5 Tips For Managing Social Media for Your Business

5 Tips For Managing Social Media for Your Business

If you are active in multiple social media, juggling them may quickly turn from entertainment into a nightmare. Managing several accounts on different platforms is tiresome, time-consuming, annoying and tends to decrease your overall efficiency. So, if you want to go on using more than one accounts and benefit from it, it may be a good idea to learn certain strategies that will save your time and energy.

1.      Direct Your Efforts

Don’t overextend yourself and have an active account in every new hot social network. There are only so many hours in a day, and even if your business is really dependent on its online presence, you cannot dedicate all the time to social media. Choose several of them that are most likely to bring maximum results with minimal efforts. If a new forum or network requires a lot of work to establish a presence yet might provide only limited results, it is better to concentrate on something more efficient.

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2.      Make Use of Tools

Luckily, we live in the age when every task dealing with digital technologies is sooner or later automated or at least greatly simplified by new tools, software, and platform improvements. So, if you have more than one social media accounts to manage, you should take the matter into your own hands and choose an array of tools that will take the burden off your shoulders. If you are not sure where to start, try out one of the resources dedicated to collection and reviewing your accounts.

3.      Schedule Posts in Advance

If you have to update multiple social media accounts regularly, especially if you do it many times a day, you are spending massive amounts of time and effort on trivial things: logging in, logging out, clicking on the necessary links, posting and so on. Each of these tasks is small in and by itself, but they add up. Moreover, if you constantly switch from working for client to social media efforts and back again, it decreases your efficiency and leads to unnecessary distractions. A good way out is to schedule your posts – you can write all your posts for a certain period of time in advance and arrange them to be published automatically at specified moments.

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4.      Assign a Specific Time for Social Media

Posting haphazardly and at random times consumes a lot of time, distracts you from other work and is, in general, less effective than setting aside certain times every day or every several days to sit down and update all your accounts. It allows you to concentrate on one task at a time and makes it easier to maintain regularity. When combined with scheduling, it gives you an opportunity to deal with a week’s worth of posts in one sitting without bothering to put them online manually.

5.      Establish a Specific Social Media Policy

If you’ve defined in advance what you do and don’t do on social media, what your reactions to various kinds of situations are, and how you respond to your followers and engage with them, it gets much easier to actually do all these things. When you have predetermined solutions to a wide variety of problems, less time is spent on thinking about how to deal with them, and more on doing something.

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Of course, it is just a tip of the iceberg – there are innumerable ways of improving your efficiency on social media, both in terms of saving time and increasing the effectiveness of the work you already do. Social media is in need of constant assessment because it moves very quickly. And hopefully, with these tips as a basis, you will be able to find them on your own.

Featured photo credit: Social Media apps/Jason Howie via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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