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5 Tips For Managing Social Media for Your Business

5 Tips For Managing Social Media for Your Business

If you are active in multiple social media, juggling them may quickly turn from entertainment into a nightmare. Managing several accounts on different platforms is tiresome, time-consuming, annoying and tends to decrease your overall efficiency. So, if you want to go on using more than one accounts and benefit from it, it may be a good idea to learn certain strategies that will save your time and energy.

1.      Direct Your Efforts

Don’t overextend yourself and have an active account in every new hot social network. There are only so many hours in a day, and even if your business is really dependent on its online presence, you cannot dedicate all the time to social media. Choose several of them that are most likely to bring maximum results with minimal efforts. If a new forum or network requires a lot of work to establish a presence yet might provide only limited results, it is better to concentrate on something more efficient.

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2.      Make Use of Tools

Luckily, we live in the age when every task dealing with digital technologies is sooner or later automated or at least greatly simplified by new tools, software, and platform improvements. So, if you have more than one social media accounts to manage, you should take the matter into your own hands and choose an array of tools that will take the burden off your shoulders. If you are not sure where to start, try out one of the resources dedicated to collection and reviewing your accounts.

3.      Schedule Posts in Advance

If you have to update multiple social media accounts regularly, especially if you do it many times a day, you are spending massive amounts of time and effort on trivial things: logging in, logging out, clicking on the necessary links, posting and so on. Each of these tasks is small in and by itself, but they add up. Moreover, if you constantly switch from working for client to social media efforts and back again, it decreases your efficiency and leads to unnecessary distractions. A good way out is to schedule your posts – you can write all your posts for a certain period of time in advance and arrange them to be published automatically at specified moments.

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4.      Assign a Specific Time for Social Media

Posting haphazardly and at random times consumes a lot of time, distracts you from other work and is, in general, less effective than setting aside certain times every day or every several days to sit down and update all your accounts. It allows you to concentrate on one task at a time and makes it easier to maintain regularity. When combined with scheduling, it gives you an opportunity to deal with a week’s worth of posts in one sitting without bothering to put them online manually.

5.      Establish a Specific Social Media Policy

If you’ve defined in advance what you do and don’t do on social media, what your reactions to various kinds of situations are, and how you respond to your followers and engage with them, it gets much easier to actually do all these things. When you have predetermined solutions to a wide variety of problems, less time is spent on thinking about how to deal with them, and more on doing something.

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Of course, it is just a tip of the iceberg – there are innumerable ways of improving your efficiency on social media, both in terms of saving time and increasing the effectiveness of the work you already do. Social media is in need of constant assessment because it moves very quickly. And hopefully, with these tips as a basis, you will be able to find them on your own.

Featured photo credit: Social Media apps/Jason Howie via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on January 18, 2019

7 Ways To Deal With Negative People

7 Ways To Deal With Negative People

Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

But that couldn’t be farther from the truth.

If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

1. Limit the time you spend with them.

First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

2. Speak up for yourself.

Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

3. Don’t pretend that their behavior is “OK.”

This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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But if you want the best for this person, avoid giving the false impression that their negativity is normal.

4. Don’t make their problems your problems.

Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

Why else would they be sharing this with you?

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5. Change the subject.

When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

6. Talk about solutions, not problems.

Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

Use discernment to find an appropriate response that will help your friend manage their perspectives.

7. Leave them behind.

Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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