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7 Realities You Need to Understand Before Working as a Freelancer

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7 Realities You Need to Understand Before Working as a Freelancer

The freelancing industry enables talented and hard-working people to cash in their skills and abilities. Nothing similar to it has ever existed. However, people have many misconceptions about what it really is and how it functions. Some believe that it’s a source of quick and easy cash, while others think of it as if it were a promised land for artists. The only way to truly know what’s going on in the world of freelancing is to experience it first hand, but I believe I can get you a bit closer to the truth.

You Won’t Have One Boss, You’ll Have a Ton of Them

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02 Man

    The first and the most popular misconception is that, as a freelancer, you’re your own boss. Technically, this is true, but in reality you need to answer to each one of your clients, because you have a responsibility to deliver a certain amount of material in a previously set time frame. To be precise, you won’t have one boss, you’ll have a ton of them, and each one will require you to be available 24/7, answer absolutely every email, and make as many corrections as they find necessary. Building a professional relationship with that many different people may be tiring at first, but it will help you develop your people skills. The secret is in being persistent and putting your best effort into satisfying your client.

    You Are in Charge of Your Free Time, of Which There Will Be None

    When you’re a freelance newbie, this part can be particularly overwhelming. Sure, you won’t have to mind the clock (except when it comes to deadlines), and you’ll be able to arrange your tasks however you find suitable, but – and this is one big but – this usually leads to doing no or very little work until you really have to. Once you realize that you can pull an all-nighter only so many times, you will either give up being a freelancer, or your organizational skills will go through an amazing change.

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    You’ll Have a Decent Income, but You Need to Get There

    03 Notebook

      You have probably heard or read about those unbelievable successful freelancers that don’t know what to do with their money anymore. This doesn’t necessarily have to be a lie, because finally consolidating your student loans thanks to freelancing, and making some serious money is possible, but not when you’re a clueless beginner. You should allow for a period of adaptation before your master plan of becoming a millionaire can be set in motion.

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      You Only Need a Website, but It Needs to Be Great

      Another misconception about freelancing is that you only need a website and the offers will come flying in. The first part is true – you do need a website, but it needs to be properly maintained, created according to the latest trends, mobile-friendly and updated regularly. Unless you’re a developer, this is going to cost you. All sorts of new age professions, like making a living out of blogging, seem so simple to learn and easy to do, until you actually start doing them. The success rate of online jobs mostly depends on how much you invest in your portfolio, which obviously requires dedication to passion projects, lots of experience and a desire to grow. The fact that you can direct your career by yourself and develop exactly the way you want is liberating, but that doesn’t mean that you won’t have to work really hard.

      You’ll Do What You Like, but You Won’t Like All of It

      As a freelancer, you can be as selective as you want when it comes to jobs. This obviously means that you can remain strictly in your area of expertise, which is pretty great, but it also means that you will have to deal with a repetitive processes, and similar tasks that simply can’t be avoided. Loving what you do gives you an amazing feeling of fulfillment, but freelancing is based on completing various projects, and all of them have similar stages, so be prepared for a bit of grunt work.

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      You’ll Be a Freelancer, but Also an Accountant, a Lawyer, a Project Manager and a Creative Director

      05 Profit

        Becoming a freelancer differs from everything you did so far. Your job description will include using all your previous knowledge to create some kind of content, but it will also imply that you handle your own transactions, making sure your rights aren’t violated, managing your projects, and being in charge of brainstorming. If you pay attention to unemployment statistics, the fact that one person needs to take on multiple jobs at once during a time when so many can’t even find one may seem daunting, but no one said that freelancing was easy money. Anyway, you better be prepared to do some serious research and expand your knowledge of some areas that you aren’t the least interested in.

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        You’ll Be Finally on Your Own, but You’ll Be All Alone

        Being a loner might be fun at first, but once you realize that you didn’t change for the last five days, and that you haven’t talked to a real live person, will come as a shock. When people turn to freelancing, they believe their social life will flourish. We already mentioned how managing your time can be overwhelming at first – have no doubt, it will reflect on the way you spend quality time with your family and friends. Also, that lack of gossiping and annoying colleagues might seem like a great thing at first, but after a while you’ll be surprised with that feeling of nostalgia, which will undoubtedly appear. However, once you get the hang of it and truly start understanding your new job description, I’m sure you’ll get right back on the social track!

        Freelancing comes with many amazing perks, but you’ll encounter more than a few things you didn’t expect. It’s just a matter of practice really – the fact is that you’re changing your lifestyle radically and, consequently, you’ll need time to adopt and accept everything that comes with it. If you don’t give up easily, try really hard to develop your skills and work on your tolerance, you’ll get the hang of it.

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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