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7 Realities You Need to Understand Before Working as a Freelancer

7 Realities You Need to Understand Before Working as a Freelancer

The freelancing industry enables talented and hard-working people to cash in their skills and abilities. Nothing similar to it has ever existed. However, people have many misconceptions about what it really is and how it functions. Some believe that it’s a source of quick and easy cash, while others think of it as if it were a promised land for artists. The only way to truly know what’s going on in the world of freelancing is to experience it first hand, but I believe I can get you a bit closer to the truth.

You Won’t Have One Boss, You’ll Have a Ton of Them

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02 Man

    The first and the most popular misconception is that, as a freelancer, you’re your own boss. Technically, this is true, but in reality you need to answer to each one of your clients, because you have a responsibility to deliver a certain amount of material in a previously set time frame. To be precise, you won’t have one boss, you’ll have a ton of them, and each one will require you to be available 24/7, answer absolutely every email, and make as many corrections as they find necessary. Building a professional relationship with that many different people may be tiring at first, but it will help you develop your people skills. The secret is in being persistent and putting your best effort into satisfying your client.

    You Are in Charge of Your Free Time, of Which There Will Be None

    When you’re a freelance newbie, this part can be particularly overwhelming. Sure, you won’t have to mind the clock (except when it comes to deadlines), and you’ll be able to arrange your tasks however you find suitable, but – and this is one big but – this usually leads to doing no or very little work until you really have to. Once you realize that you can pull an all-nighter only so many times, you will either give up being a freelancer, or your organizational skills will go through an amazing change.

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    You’ll Have a Decent Income, but You Need to Get There

    03 Notebook

      You have probably heard or read about those unbelievable successful freelancers that don’t know what to do with their money anymore. This doesn’t necessarily have to be a lie, because finally consolidating your student loans thanks to freelancing, and making some serious money is possible, but not when you’re a clueless beginner. You should allow for a period of adaptation before your master plan of becoming a millionaire can be set in motion.

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      You Only Need a Website, but It Needs to Be Great

      Another misconception about freelancing is that you only need a website and the offers will come flying in. The first part is true – you do need a website, but it needs to be properly maintained, created according to the latest trends, mobile-friendly and updated regularly. Unless you’re a developer, this is going to cost you. All sorts of new age professions, like making a living out of blogging, seem so simple to learn and easy to do, until you actually start doing them. The success rate of online jobs mostly depends on how much you invest in your portfolio, which obviously requires dedication to passion projects, lots of experience and a desire to grow. The fact that you can direct your career by yourself and develop exactly the way you want is liberating, but that doesn’t mean that you won’t have to work really hard.

      You’ll Do What You Like, but You Won’t Like All of It

      As a freelancer, you can be as selective as you want when it comes to jobs. This obviously means that you can remain strictly in your area of expertise, which is pretty great, but it also means that you will have to deal with a repetitive processes, and similar tasks that simply can’t be avoided. Loving what you do gives you an amazing feeling of fulfillment, but freelancing is based on completing various projects, and all of them have similar stages, so be prepared for a bit of grunt work.

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      You’ll Be a Freelancer, but Also an Accountant, a Lawyer, a Project Manager and a Creative Director

      05 Profit

        Becoming a freelancer differs from everything you did so far. Your job description will include using all your previous knowledge to create some kind of content, but it will also imply that you handle your own transactions, making sure your rights aren’t violated, managing your projects, and being in charge of brainstorming. If you pay attention to unemployment statistics, the fact that one person needs to take on multiple jobs at once during a time when so many can’t even find one may seem daunting, but no one said that freelancing was easy money. Anyway, you better be prepared to do some serious research and expand your knowledge of some areas that you aren’t the least interested in.

        You’ll Be Finally on Your Own, but You’ll Be All Alone

        Being a loner might be fun at first, but once you realize that you didn’t change for the last five days, and that you haven’t talked to a real live person, will come as a shock. When people turn to freelancing, they believe their social life will flourish. We already mentioned how managing your time can be overwhelming at first – have no doubt, it will reflect on the way you spend quality time with your family and friends. Also, that lack of gossiping and annoying colleagues might seem like a great thing at first, but after a while you’ll be surprised with that feeling of nostalgia, which will undoubtedly appear. However, once you get the hang of it and truly start understanding your new job description, I’m sure you’ll get right back on the social track!

        Freelancing comes with many amazing perks, but you’ll encounter more than a few things you didn’t expect. It’s just a matter of practice really – the fact is that you’re changing your lifestyle radically and, consequently, you’ll need time to adopt and accept everything that comes with it. If you don’t give up easily, try really hard to develop your skills and work on your tolerance, you’ll get the hang of it.

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        Last Updated on September 29, 2020

        How to Start an Online Business That Will Grow and Succeed

        How to Start an Online Business That Will Grow and Succeed

        Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

        This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

        So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

        1. Becoming the Master of ‘ONE’ Trade

        Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

        A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

        Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

        What Speaks to Your Heart?

        This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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        Decisions Based on Knowledge

        The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

        Undiscovered Potential

        Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

        2. When Is Your Idea Valid?

        All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

        Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

        Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

        This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

        3. Crafting the Map to Success

        Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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        To help you out, here’s a list of all the information online business plans must include:

        • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
        • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

        4. The Virtual Storefront: A Process of Development

        The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

        What does that perfect business website look like? Let’s follow these steps to create an effective business website.

        Choose Your Approach

        There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

        • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
        • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

        Design Can Bring You Maximum Success!

        For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

        The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

        To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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        • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
        • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
        • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

        Where the Website Becomes Reality

        Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

        A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

        Here are some development issues you have to pay attention to while building the business website:

        • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
        • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

        5. Some Tricks to Increase Online Sales

        Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

        So, what are these tricks?

        Utilize the Magic of SEO

        With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

        When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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        With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

        Entice With Free Value

        Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

        Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

        Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

        A Killer Customer Service Is Everything

        Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

        It’s an Easy Process: All You Have to Do Is to Start

        And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

        While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

        More Tips on How to Start an Online Business

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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