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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

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Last Updated on September 18, 2020

7 Simple Rules to Live by to Get in Shape in Two Weeks

7 Simple Rules to Live by to Get in Shape in Two Weeks

Learning how to get in shape and set goals is important if you’re looking to live a healthier lifestyle and get closer to your goal weight. While this does require changes to your daily routine, you’ll find that you are able to look and feel better in only two weeks.

Over the years, I’ve learned a lot about what it takes to get in shape. Although anyone can cover the basics (eat right and exercise), there are some things that I could only learn through trial and error. Let’s cover some of the most important points for how to get in shape in two weeks.

1. Exercise Daily

It is far easier to make exercise a habit if it is a daily one. If you aren’t exercising at all, I recommend starting by exercising a half hour every day. When you only exercise a couple times per week, it is much easier to turn one day off into three days off, a week off, or a month off.

If you are already used to exercising, switching to three or four times a week to fit your schedule may be preferable, but it is a lot harder to maintain a workout program you don’t do every day.

Be careful to not repeat the same exercise routine each day. If you do an intense ab workout one day, try switching it up to general cardio the next. You can also squeeze in a day of light walking to break up the intensity.

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If you’re a morning person, check out these morning exercises that will start your day off right.

2. Duration Doesn’t Substitute for Intensity

Once you get into the habit of regular exercise, where do you go if you still aren’t reaching your goals? Most people will solve the problem by exercising for longer periods of time, turning forty-minute workouts into two hour stretches. Not only does this drain your time, but it doesn’t work particularly well.

One study shows that “exercising for a whole hour instead of a half does not provide any additional loss in either body weight or fat”[1].

This is great news for both your schedule and your levels of motivation. You’ll likely find it much easier to exercise for 30 minutes a day instead of an hour. In those 30 minutes, do your best to up the intensity to your appropriate edge to get the most out of the time.

3. Acknowledge Your Limits

Many people get frustrated when they plateau in their weight loss or muscle gaining goals as they’re learning how to get in shape. Everyone has an equilibrium and genetic set point where their body wants to remain. This doesn’t mean that you can’t achieve your fitness goals, but don’t be too hard on yourself if you are struggling to lose weight or put on muscle.

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Acknowledging a set point doesn’t mean giving up, but it does mean realizing the obstacles you face.

Expect to hit a plateau in your own fitness results[2]. When you expect a plateau, you can manage around it so you can continue your progress at a more realistic rate. When expectations meet reality, you can avoid dietary crashes.

4. Eat Healthy, Not Just Food That Looks Healthy

Know what you eat. Don’t fuss over minutia like whether you’re getting enough Omega 3’s or tryptophan, but be aware of the big things. Look at the foods you eat regularly and figure out whether they are healthy or not. Don’t get fooled by the deceptively healthy snacks just pretending to be good for you.

The basic nutritional advice includes:

  • Eat unprocessed foods
  • Eat more veggies
  • Use meat as a side dish, not a main course
  • Eat whole grains, not refined grains[3]

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Eat whole grains when you want to learn how to get in shape.

    5. Watch Out for Travel

    Don’t let a four-day holiday interfere with your attempts when you’re learning how to get in shape. I don’t mean that you need to follow your diet and exercise plan without any excursion, but when you are in the first few weeks, still forming habits, be careful that a week long break doesn’t terminate your progress.

    This is also true of schedule changes that leave you suddenly busy or make it difficult to exercise. Have a backup plan so you can be consistent, at least for the first month when you are forming habits.

    If travel is on your schedule and can’t be avoided, make an exercise plan before you go[4], and make sure to pack exercise clothes and an exercise mat as motivation to keep you on track.

    6. Start Slow

    Ever start an exercise plan by running ten miles and then puking your guts out? Maybe you aren’t that extreme, but burnout is common early on when learning how to get in shape. You have a lifetime to be healthy, so don’t try to go from couch potato to athletic superstar in a week.

    If you are starting a running regime, for example, run less than you can to start. Starting strength training? Work with less weight than you could theoretically lift. Increasing intensity and pushing yourself can come later when your body becomes comfortable with regular exercise.

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    7. Be Careful When Choosing a Workout Partner

    Should you have a workout partner? That depends. Workout partners can help you stay motivated and make exercising more fun. But they can also stop you from reaching your goals.

    My suggestion would be to have a workout partner, but when you start to plateau (either in physical ability, weight loss/gain, or overall health) and you haven’t reached your goals, consider mixing things up a bit.

    If you plateau, you may need to make changes to continue improving. In this case it’s important to talk to your workout partner about the changes you want to make, and if they don’t seem motivated to continue, offer a thirty day break where you both try different activities.

    I notice that guys working out together tend to match strength after a brief adjustment phase. Even if both are trying to improve, something seems to stall improvement once they reach a certain point. I found that I was able to lift as much as 30-50% more after taking a short break from my regular workout partner.

    Final Thoughts

    Learning how to get in shape in as little as two weeks sounds daunting, but if you’re motivated and have the time and energy to devote to it, it’s certainly possible.

    Find an exercise routine that works for you, eat healthy, drink lots of water, and watch as the transformation begins.

    More Tips on Getting in Shape

    Featured photo credit: Alexander Redl via unsplash.com

    Reference

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