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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

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Published on June 29, 2020

8 Best Air Purifiers for a Healthy Home

8 Best Air Purifiers for a Healthy Home

Whether you suffer from allergies, have pet friends, or live in a climate where bacteria thrive, the best air purifier will make sure that your home’s air is clean and fresh at all times. We all clean our houses regularly, but it is easy to look over the most important element in our homes, apart from the surfaces, and that’s air. Thanks to the best air purifier, the air in your home will be more breathable and cleaner.

Why You Should Trust Us

If you are looking for which best air purifier is for you, we here at Lifehack have put in the time and effort to find it. There are so many to pick and choose from, so we sifted through dozens to find purifiers suitable for many people.

For these air purifier reviews, we will be suggesting home filters based on three criteria:

  • CADR: The rating that’s used to determine an air purifier’s effectiveness.
  • Room Size: The area that an air purifier takes up in a room.
  • Noise: How loud and distracting it can get.

With these in mind, here are the suggestions for the best air purifiers you can get.

1. Winix 5500-2 Air Purifier

    If you’re looking for an ozone air purifier, this is a solid option. The HEPA filter is capable of capturing up to 99.97% of airborne pollutants, dust mites, and more. The filters provided are able to be washed, and the air purifier has a CADR of 360 square feet. It’s suitable for kitchens and medium to large bedrooms or living spaces.

    That said, the air purifier does have some issues with the sensor, particularly in the auto mode. You’re also stuck with the color of this air purifier as is: black.

    Buy this Air Purifier!

    2. Blueair Blue Pure 211+ Air Purifier

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      When considering an alternative, we suggest Blueair’s air purifier. It’s an air purifier that addresses allergies and is safe for pets. It’s able to capture 99% of airborne pollutants and is capable of filtering odors from smoking, pets, cooking, and wildfires. Even the sound it makes isn’t loud. The lowest setting is a sound equivalent to a whisper, and the highest is a sound equivalent to rainfall.

      One downside is the fact this filter is relatively small and is meant to be stationed on the floor. It’s about as tall as a small child, so it’s easy for children to stick their fingers or other objects into the air cleaner. Also, considering the size, it’s not built to handle larger rooms unless you get multiple. Even then, customers noted that the sound could be irritating when using multiple filters in a room.

      Buy this Air Purifier!

      3. Hathaspace Smart True HEPA Air Purifier

        For the best air purifier for your money, the Hathaspace air purifier is a good option. It allows you to adjust settings manually and works well as an air purification system capable of capturing 99.97% of air pollutants, gas, and more. It also comes with a 2-year warranty, so it’s not as risky as other brands that may only have a month or three-month warranty.

        That said, many customers noted that it’s not good at keeping back odors as much. The air purifier has a tendency to shut off when the air quality is good, regardless of if the room smells bad.

        Buy this Air Purifier!

        4. GENIANI Home Air Purifier

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          The air purifier from Geniani is another solid option for those looking to fight off allergies and want efficiency in their air purifier. The air cleanser comes with a 2-year warranty and is known for its power while still remaining quiet. You can choose between three speeds, and it even has a nightlight option, too.

          All in all, it’s a great product, though people struggled a little bit with the nightlight option. The light is a little too bright when it’s in the dark, making it disruptive if you’re the type of person who prefers completely dark rooms when sleeping.

          Buy this Air Purifier!

          5. Honeywell HFD-120-Q QuietClean Oscillating Air Purifier

            Another consideration for air purifier home use is Honeywell’s air purifier. One of the big perks from this air cleanser is that the three filters are able to be washed and used permanently, saving you the struggle of buying additional filters. The company also provides replacement filters should the filters perform poorly or get worn down. Beyond that, it’s capable of capturing 99% of air pollutants and is energy efficient, too.

            The air purifier itself is quiet, however, and if you allow it to swivel, the parts themselves could make a loud squeaking sound after a while. It’s also not as strong as other air purifiers around, with customers noting that a ceiling fan may be better.

            Buy this Air Purifier!

            6. PARTU Air Purifier

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              Another cheap option is the PARTU air purifier. Some of the main selling points is that it has an ultra-silent sleep mode, a 4-step filtration process, and serves as a night light thanks to the color ring on it.

              Similar to other small filters, this filter isn’t going to be very strong. Furthermore, many customers noted that the filter emitted a sweet scent from it after a while.

              Buy this Air Purifier!

              7. LEVOIT Air Purifier

                The LEVOIT air purifier is a compact air cleaner that actually is actually quite strong for its size. Its CADR is high enough it can cover a 219 square foot space. And although it’s strong, it’s designed to make minimal noise. Pair that up with it being ozone-free and energy-efficient, and you have a solid air cleaner.

                However, like most other air filters you’ll find, it is good at cleaning the air but isn’t as strong when dealing with odors in particular. Furthermore, despite its strength, it struggles to handle larger rooms, making it more suitable for small rooms.

                Buy this Air Purifier!

                8. Coway White HEPA Air Purifier

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                  The final filter that we have found is this one from Coway. It’s designed to handle room sizes of up to 361 square feet, offers a 4-stage filtration system, and also has an eco-mode to conserve energy when it’s done filtering.

                  One of the largest criticisms for this air purifier is that the fan settings range widely from the noise pollution. Some customers compared the settings between 2 and 3 to a weaker version of the 1st setting (barely making a sound) to a jet engine starting up. Some people also noted that the air purifier tends to wobble and shake, too.

                  Buy this Air Purifier!

                  FAQ

                  Q: Do air purifiers really work?
                  A: In short, yes. An air purifier consists of one filter (or more) and a fan that pulls in and circulates the air. Exactly like water filters, the idea is that the home air purifiers will capture all of the pollutants and particles before pushing out the rest of the air.

                  As for the filters, depending on the brand, you’ll have different kinds of filters. Filters can be made of paper, fiberglass, or mesh.

                  So long as you are taking care of the air purifier by replacing the filters on occasion, an air purifier should work smoothly and without any major issues.

                  Q: Can HEPA Air Purifiers prevent Covid-19?
                  A: Unfortunately, there is no air purifier that can do anything to prevent or kill the coronavirus. As mentioned above, air purifiers focus on collecting particles and pollutants. 

                  As such, an air purifier, HEPA or any air cleaner, can capture the virus, but the virus will be able to live within the filter for a period of time.

                  Final Thoughts

                  The market is filled with all kinds of air purifiers, and overall, many of them are capable of handling air quality. That said, there may be slight issues depending on what you’re looking for. No matter the case, you are taking the risk of potentially getting a purifier that may run into issues with smells or making too much noise. It’s part of the territory it seems. However, any one of the above air purifiers will help clean up the air and leave your house at least a little fresher. 

                  More Tips on Improving Air Quality

                  Featured photo credit: Progressive Insurance via unsplash.com

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