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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

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Last Updated on January 11, 2021

11 Hidden Benefits of Using Oil Diffusers

11 Hidden Benefits of Using Oil Diffusers

Affordable, relaxing, and healthy, oil diffusers are gaining popularity with people everywhere due to their extensive benefits. Oil diffusers work through the simple process of oil diffusion, which uses heat to turn oil into a vapor that is then spread around a living space. Diffused oil can have several relaxation and health-related benefits, including safe scent-dispersion, mosquito and mold defense, stress relief, and more!

Read on for 11 hidden benefits of using oil diffusers.

1. Safe Scents That Make Sense

Unlike candles or air fresheners, oil diffusers release cleansing molecules into your air that work to purify it, not overload it with unhealthy chemicals. Electronic diffusers also do not pose the fire risk that candles do. Plus, they contain the added feature of interchangeability, which means you change oil types for different scents and health benefits.

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2. Stress Relief

Several lab studies have confirmed that diffusing essential oils like lavender have been shown to reduce stress and help relieve anxiety in medical patients. Preliminary studies have also shown that oil diffusers can help alleviate symptoms of depression.

3. Improved Sleep

Diffused oil has relaxing properties that can help people of all ages fall asleep quicker and sleep more soundly. Electronic diffusers not only have the option to mix and match different oil blends (Try a lavender, Bulgarian rose, and Roman chamomile blend to help with insomnia), they also run at a gentle hum that helps relax an agitated mind. Many also come with an auto shut-off feature to help conserve oils once you have fallen asleep.

4. Appetite Control

Much like gum, oil diffusers can help stimulate the senses in a way that works to curb appetite. New research has shown that diffused peppermint oil can help curb appetite by inducing a satiety response within the body. Diffused peppermint oil has also been shown to increase energy.

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5. Bacteria and Mold Killing

When essential oils are diffused in the air, they break down free radicals that contribute to the growth of harmful bacteria. Eucalyptus, thyme, and tea tree oils are especially good for this purpose. Diffused oil is also highly effective when it comes to combating fungal yeast threats, as the oil help makes the air inhospitable for yeasts such as mold. Pine and red thyme essential oils are best for combating mold.

6. Decongestion and Mucus Control

Ever tried Vick’s Vapo-Rub? Its decongesting powers come from active ingredients made from the eucalyptus tree. In principle, oil diffusers work the same way as Vapo-Rub, except they diffuse their decongesting vapor all around the room, not just on your chest or neck. Oil diffusers have been known to cure pneumonia in lab mice.

7. Mosquito Repellant

Nobody likes mosquitoes — but when the trade-off means using repellants full of DEET, a toxic chemical that can be especially harmful to children, mosquito control can often seem like a lose-lose. However, scientists have shown that oil diffusers can be used as a safe and highly effective mosquito repellant. Studies have shown that a diffused oil mixture containing clove essential oil and lemongrass essential oil repelled one type of Zika-carrying mosquito, the Aedes aegypti mosquito, at a rate of 100%.

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8. Pain Relief

While applying oils directly to areas of your body may be the most effective way to alleviate pain, diffusing essential oils can also be an effective means of pain relief. When we inhale healthy essential oils, they enter our blood stream and can help internally relieve persistent pain from headaches, overworked muscles, and sore joints.

9. The New Anti-Viral

Research into the anti-viral effects of oil diffusion is now just gaining steam. A recent study showed that star anise essential oil was proven in medical experiments to destroy the herpes simplex virus in contained areas at a rate of 99%. Another study showed the popular DoTerra oil blend OnGuard to have highly-effective influenza-combating powers.

10. Improved Cognitive Function

Diffusing essential oils has also been shown to improve cognitive function. Many essential oils have adaptogenic qualities, which can work twofold in soothing us when we’re stressed, and giving our bodies a pick-me-up when we’re feeling down or sluggish. By working to level out an imbalanced mood, diffused oils also help us to focus. There are also several essential oils which have been shown to help balance the body’s hormones. With prolonged use, these oils can work to repair the underlying causes responsible for hindering cognitive function.

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11. Money Saving

With ten clear benefits of oil diffusers already outlined, there is one more that should now be obvious: using an oil diffuser will help you to save money. As an anti-viral, bug repelling, and stress-relief solution rolled into one safe product, an oil diffuser used with the proper oils will save you money on products you might otherwise be buying to help cure those pesky headaches or get your kids to fall asleep on time. If you’re wondering just how affordable oil diffusers can be, check the buyer’s guide to the best oil diffusers — you’ll be sure to find one that fits your budget!

Featured photo credit: Jopeel Quimpo via unsplash.com

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