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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

Writer, editor

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Last Updated on October 15, 2018

Why Am I So Tired? 10 Reasons You’re Extremely Tired And How to Fix It

Why Am I So Tired? 10 Reasons You’re Extremely Tired And How to Fix It

“Why am I so tired?” is a question that people ask themselves pretty frequently. Everyone gets tired at one point or another, particularly after something like an illness, a long night up with a sick child, or a busy week at work. When tiredness is persistent, however — when you feel tired as soon as you wake up in morning or when sleep doesn’t seem to help, no matter how much rest you get— it may often indicate a deeper, underlying problem.

While there are a lot of possible reasons for tiredness, here’re some of the most common causes of fatigue:

1. Dehydration

If you want to boost your energy levels, first check whether you are dehydrated. The human brain is 85% water, and needs to maintain this level in order to perform its essential functions.

If you fail to drink enough water, the brain extracts fluids from your blood to compensate for the deficit. As a result, the oxygen levels in your blood drop, reducing the amount of energising oxygen available to your organs and tissues. Fatigue and sleepiness set in rapidly, leaving you more vulnerable to the 2 pm post-lunch crash that many of us experience.

You cannot cure this crash with caffeine – the only long-term, effective solution is to drink hydrating fluids throughout the day.

2. Lack Of Exercise

A workout will surely leave you feeling even more tired, right? Wrong! As counterintuitive as it may sound, physical activities have an energizing effect. Moving your body releases endorphins, increases your heart rate, and boosts your concentration.

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Try to fit in at least 30 minutes of medium-intensity exercise every day. It’s easiest if you can make this part of our everyday routine, either as soon as you wake up or right after work.

3. A Poor Diet

The food you eat has a direct impact on sleep quality and the amount of rest you get every night. For maximum energy, stick to protein, slow-release carbohydrates, and a moderate amount of healthy (unsaturated) fats. The majority of your food should be plant-based, high in fiber, and low in sugar. These choices will prevent blood sugar fluctuations, which can leave you feeling exhausted.

An easy way to make sure you stick to a good diet is through meal preparation. It’s easy to just get take-out when you’re tired after work, but if you have a meal ready for you in the fridge, you’ll be less tempted by pizza or cheese.

Find out more about healthy meal prep here: 10 Meal Planning Apps You Need To Have To Get Healthier Easily

4. Skipping Breakfast

Physician Dr. Nerina Ramlakhan advises that eating breakfast is key to maintaining a good level of energy throughout the day. When you eat breakfast, you are sending calming signals to the areas of the brain responsible for avoiding danger, along with those that instruct the body to conserve as much energy as possible.

Ingesting food signals to your brain that there is enough food available to ensure our survival. This encourages it to stay relaxed, which in turn, promotes restful sleep.

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Some great ideas for a healthy, filling, and make-ahead breakfasts include overnight oats, smoothies, and freezer-friendly breakfast burritos.

Or if meal-prepping isn’t your think, stock up on easy but healthy breakfast foods like multigrain cereal, yogurt, and fruit: 20 Healthy Breakfast Choices That Will Save You Time

5. Poor Quality Of Sleep

We all know that it’s important to wind down a couple of hours before bed. But did you know that it’s what you do throughout the day that promotes good-quality sleep? It’s not just about the number of hours you sleep, but how restful and deep that sleep is.

TO feel rested, try to regulate your everyday routine to make your sleep deeper and better. Get up at a regular time in the morning to ensure that you get regular sunlight.

Eat nutritious foods in moderate amounts, and make sure you stay hydrated. Go to bed at the same time. And before bedtime, avoid screens that can give off harmful blue light and also keep you stimulated when you need to prepare for a restful night.

Read more about how to develop a routine that will get you better sleep: Poor Sleep Quality Comes from All the Things You Do Since Morning

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6. Sleep Apnea (A Person’s Airways Get Blocked off While They Are Asleep)

Sleep apnea is a common sleep disorder where a person’s airways get blocked off while they are asleep, causing their oxygen levels to drop while they are asleep. This often causes people to stop breathing at night and then to jerk themselves awake (this can happen over 30 times an hour).

Because of this, people with sleep apnea can feel short of breath and have low energy levels. Mouthpieces and other devices to aid in breathing as well as the use of a special breathing machine to keep oxygen levels in a safe zone.

If you feel tired all the time and think you might have sleep apnea, consulting with a doctor is important. Do a sleep study, as this can often reveal if there is an underlying problem causing your tiredness — and once a diagnosis is made, treatment to help you get your energy back begins.

7. Depression

Depression is the most common mental health disorder in the United States (and in many other countries of the world as well). It is marked by persistent feelings of sadness or unhappiness but has physical symptoms, too. Apart from fatigue, people may also experience changes in sleeping and eating habits and difficulty concentrating.

Treatment can often center on anti-depressants, counselling and lifestyle changes like stress management to help manage this condition. You can take a look at these 15 Ways To Overcome Depression And Sadness.

Many people also benefit from activities like yoga and meditation, which help regulate both the body and mind.

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8. Hypothyroidism

If a person has hypothyroidism, their thyroid gland does not produce adequate levels of these important hormones— and the result can be a persistent and unrelenting fatigue, even if someone is getting enough sleep. Other common symptoms of this disorder include mood swings, weight gain and feeling cold all the time.

Fortunately, simple blood work can reveal if there is a problem and it can be treated with artificial thyroid hormone pills like Synthroid. Check here for signs of having a thyroid problem. If you suspect that you might have hypothyroidism, talk to your doctor.

9. Anemia

People with anemia are not able to make enough red blood cells to transport oxygen throughout the their bodies. This is often due to a lack of nutrients like iron or B-12 and can be caused by problems such as heavy periods, bleeding in the digestive tract or pregnancy (due to the increased demands of the growing baby).

However, in most cases, this can be resolved with treatments like changes in diet, iron supplements or B-12 shots.

While here are some drinks you can try to relieve symptoms of Anemia, it’s best to do a blood test and consult your doctor in case of any hidden medical conditions.

10. Cancer

While you shouldn’t be freaking out about cancer just because you are tired, it is a fact that fatigue is one of the symptoms of cancer. Other common symptoms can include unexplained weight loss and the presence of palpable lumps or growths. This disease is marked by the abnormal and uncontrolled growth of cells that can do damage to surround tissues and possibly spread to other parts of the body.

Diagnosis is usually by biopsy and treatment often focusses on radiation, chemotherapy or surgery— and generally when a diagnosis is made early, the outcomes for the patient are better.

Featured photo credit: Lily Banse via unsplash.com

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