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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

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Last Updated on January 3, 2020

The 10 Essential Habits of Positive People

The 10 Essential Habits of Positive People

Are you waiting for life events to turn out the way you want so that you can feel more positive about your life? Do you find yourself having pre-conditions to your sense of well-being, thinking that certain things must happen for you to be happier? Do you think there is no way that your life stresses can make you anything other than “stressed out” and that other people just don’t understand?  If your answer is “yes” to any of these questions, you might find yourself lingering in the land of negativity for too long!

The following are some tips to keep positive no matter what comes your way. This post will help you stop looking for what psychologists call “positivity” in all the wrong places!  Here are the ten essential habits of positive people.

1. Positive people don’t confuse quitting with letting go.

Instead of hanging on to ideas, beliefs, and even people that are no longer healthy for them, they trust their judgement to let go of negative forces in their lives.  Especially in terms of relationships, they subscribe to The Relationship Prayer which goes:

 I will grant myself the ability to trust the healthy people in my life … 

To set limits with, or let go of, the negative ones … 

And to have the wisdom to know the DIFFERENCE!

 2.  Positive people don’t just have a good day – they make a good day.

Waiting, hoping and wishing seldom have a place in the vocabulary of positive individuals. Rather, they use strong words that are pro-active and not reactive. Passivity leads to a lack of involvement, while positive people get very involved in constructing their lives. They work to make changes to feel better in tough times rather than wish their feelings away.

3. For the positive person, the past stays in the past.

Good and bad memories alike stay where they belong – in the past where they happened. They don’t spend much time pining for the good ol’ days because they are too busy making new memories now. The negative pulls from the past are used not for self-flagellation or unproductive regret, but rather productive regret where they use lessons learned as stepping stones towards a better future.

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4. Show me a positive person and I can show you a grateful person.

The most positive people are the most grateful people.  They do not focus on the potholes of their lives.  They focus on the pot of gold that awaits them every day, with new smells, sights, feelings and experiences.  They see life as a treasure chest full of wonder.

5. Rather than being stuck in their limitations, positive people are energized by their possibilities.

Optimistic people focus on what they can do, not what they can’t do.  They are not fooled to think that there is a perfect solution to every problem, and are confident that there are many solutions and possibilities.  They are not afraid to attempt new solutions to old problems, rather than spin their wheels expecting things to be different this time.  They refuse to be like Charlie Brown expecting that this time Lucy will not pull the football from him!

6. Positive people do not let their fears interfere with their lives!

Positive people have observed that those who are defined and pulled back by their fears never really truly live a full life. While proceeding with appropriate caution, they do not let fear keep them from trying new things. They realize that even failures are necessary steps for a successful life. They have confidence that they can get back up when they are knocked down by life events or their own mistakes, due to a strong belief in their personal resilience.

7. Positive people smile a lot!

When you feel positive on the inside it is like you are smiling from within, and these smiles are contagious. Furthermore, the more others are with positive people, the more they tend to smile too! They see the lightness in life, and have a sense of humor even when it is about themselves. Positive people have a high degree of self-respect, but refuse to take themselves too seriously!

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8. People who are positive are great communicators.

They realize that assertive, confident communication is the only way to connect with others in everyday life.  They avoid judgmental, angry interchanges, and do not let someone else’s blow up give them a reason to react in kind. Rather, they express themselves with tact and finesse.  They also refuse to be non-assertive and let people push them around. They refuse to own problems that belong to someone else.

9. Positive people realize that if you live long enough, there are times for great pain and sadness.

One of the most common misperceptions about positive people is that to be positive, you must always be happy. This can not be further from the truth. Anyone who has any depth at all is certainly not happy all the time.  Being sad, angry, disappointed are all essential emotions in life. How else would you ever develop empathy for others if you lived a life of denial and shallow emotions? Positive people do not run from the gamut of emotions, and accept that part of the healing process is to allow themselves to experience all types of feelings, not only the happy ones. A positive person always holds the hope that there is light at the end of the darkness.  

10. Positive person are empowered people – they refuse to blame others and are not victims in life.

Positive people seek the help and support of others who are supportive and safe.They limit interactions with those who are toxic in any manner, even if it comes to legal action and physical estrangement such as in the case of abuse. They have identified their own basic human rights, and they respect themselves too much to play the part of a victim. There is no place for holding grudges with a positive mindset. Forgiveness helps positive people become better, not bitter.

How about you?  How many habits of positive people do you personally find in yourself?  If you lack even a few of these 10 essential habits, you might find that the expected treasure at the end of the rainbow was not all that it was cracked up to be. How could it — if you keep on bringing a negative attitude around?

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I wish you well in keeping positive, because as we all know, there is certainly nothing positive about being negative!

Featured photo credit: Janaína Castelo Branco via flickr.com

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