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The Truth Is That You Probably Can’t Tell Expensive Wine is Better

The Truth Is That You Probably Can’t Tell Expensive Wine is Better

Many people think that the only good wine is expensive wine. Unfortunately, not everyone can afford to buy expensive wine, even for the most special of occasions. That is okay, because when you come right down to it, the majority of people actually can’t tell the difference between expensive wines and cheaper versions. If you are a wine merchant, it is better for you to try and promote the less expensive wines. This is because you are going to make a lot more money by selling in volume than you will if you only have a handful of customers who can afford the expensive stuff.

The Experiment

Each week, postdoctoral students at Harvard University carry out experiments and research, and they present their findings to other members of the Harvard Society of Fellows at a formal dinner. One of these experiments involved trying to figure out if people could tell the difference between cheap and expensive wines. The results showed that unless you are a wine connoisseur, you aren’t likely to notice much, if any difference in the quality and flavor of the various wines.

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The authors of “Think Like a Freak”, a follow-up to the popular book, “Freakonomics,” is about the experience of authors Steven D. Levitt and Stephen J. Dubner, who created this experiment about wine and whether or not people can tell the difference between cheap and expensive wines. The experiment shows that you can easily save a lot of money on wine, because the people you serve it to aren’t likely to notice any difference.

The Results

“The results could not have been better for me. There was no significant difference in the rating across the four wines; the cheap wine did just as well as the expensive ones,” said Levitt.

Levitt said that he was surprised that the ratings were different between two different wines when the samples actually came from the same bottle. So, his experiment showed that most people can’t tell the difference between good wine and cheap wine, they also couldn’t even tell the difference between two samples of the same wine.

In the book, wine was portrayed as an essential part of the weekly Harvard Society of Fellows dinner, and the society has one heck of a wine cellar, with some of the most expensive wines you can imagine. Now, the majority of the Fellows consider themselves to be wine connoisseurs, and they all felt that that the only good wine is expensive wine. They were about to be challenged on this assumption.

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So, what Levitt did was take two bottles of expensive wine from the wine cellar, as well as cheaper wines that are made from the same grapes. He had the Fellows taste four different cups of wine, two with the expensive brands, and two with the less expensive wines. Can you figure out what the result was? Yes, you guessed it. The Fellows were unable to tell the difference between what they considered to be fine wines with the less expensive counterparts. The findings have been detailed by Levitt on the Freakonomics blog.

Levitt and co-author Dubner will fully admit that this was in no way a true scientific experiment. But, they got some pretty interesting results, and these are results you can use to save money the next time you are hosting any type of event where wine is to be served. You can spend $15 on a bottle rather than $50, and most people are never going to know the difference. They are simply going to enjoy their wine, and not think about how much was actually spent on it (although they will like think you spent a fortune).

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Featured photo credit: PortoBay Events via flickr.com

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Jane Hurst

Writer, editor

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Last Updated on June 19, 2019

How to Practice Positive Meditation in 2 Simple Steps

How to Practice Positive Meditation in 2 Simple Steps

Just by simply spending some effort and time, staying positive every day can be easily achieved. All that is required is a fraction of your time, 10-15 minutes a day to cultivate the positive you!

But first, what is really positive thinking? Do you have to be in an upbeat, cheerful and enthusiastic mood all day to be positive minded?

No. Positive thinking simply means the absence of negative thoughts and emotions – in other words, inner peace!

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When you are truly at peace within yourself, you are naturally thinking positively. You don’t have to fight off negative thoughts, or search desperately for more positive thoughts. It just happens on its own. And here are 2 positive thinking meditation tips to empower you:

1. Relax as You Meditate

A powerful, simple yet rarely used technique is meditation. Meditation doesn’t have to take the form of static body posture. It can be as simple as sitting in a comfortable chair listening to soothing music. Or performing relaxation techniques such as deep breathing exercises.

Meditation is all about letting go of stressful or worrisome thoughts. That’s it! If you spend just a few minutes per day feeling relaxed and peaceful, you automatically shift your mind into a more positive place. When you FEEL more relaxed, you naturally THINK more positively!

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Start with a short period of time, like 5 or 10 minutes a day. You can meditate first thing in the morning, during your lunch break, right before you go to bed at night, or any time. The most important thing is to consciously let go of unproductive thoughts and feelings. Just let them go for those few minutes, and you may decide not to pick them back up again at all!

2. Practice Daily Affirmations

Positive affirmations can be used throughout the day anywhere and at anytime you need them, the more you use them the easier positive thoughts will take over negative ones and you will see benefits happening in your life.

What are affirmations? Affirmations are statements that are used in a positive present tense language. For example, “Every day, in every way, I’m getting better, better and better” is a popular affirmation used by the late Norman Vincent Peale.

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So how does one go about using positive affirmations in everyday life? Let’s look at some guidelines to follow when reciting your daily affirmations.

  1. Use first person pronouns in your message (I)
  2. Use present tense (I have)
  3. Use positive messages (I am happy)
  4. Repeat your affirmations on a consistent basis

Affirmations have to be said with conviction and consistency. Start your day by saying your affirmations out loud. It wouldn’t take more than 5 minutes to repeat your affirmations; yet when done consistently, these positive affirmations will seep into the subconscious mind to cultivate the new positive you.

Here’s an example of a “success affirmation” you can use on a daily basis:

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I am successful in everything I do. Every venture I get into returns wealth to me. I am constantly productive. I always perform to the full potential I have and have respect for my abilities.
My work is always given positive recognition. I augment my income constantly. I always have adequate money for everything I require. I spend my money prudently always. My work is always rewarded.

You can find more examples here: 10 Positive Affirmations for Success that will Change your Life

Remember, affirmations work on the basis of conviction and consistency. Do yourself a favor and make a commitment to see this through.

Begin practicing these positive thinking tips right now. And I wish you continued empowerment and growth on your positive thinking journey.

More About Positive Thinking

Featured photo credit: Jacob Townsend via unsplash.com

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