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Here Is Why “How to Write” Is Much More Important than “What to Write”

Here Is Why “How to Write” Is Much More Important than “What to Write”

It’s hard enough to find the motivation to work. When you have to worry about concentration and creativity on top of that, things can get pretty awkward. Nowadays, with tons of information available at the touch of a button, creating the right kind of content can make all the difference for someone trying to gain more customers or readers. A lot of writers and bloggers are fully aware of this, but have a problem finding something worth writing about.

What if I told you that it is more about how to write for people, than it is about the actual content? People will rarely sift through blocks upon blocks of monotonous text, even if it holds all the answers that they need. You need to engage them. Sell your story.

Why is writing style so important? And how do you develop a great style that people will eat up?

The internet is all about sharing great content, and the competition is tough

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As people a bit more qualified than me have already pointed out, content that is relatively good and original has become the norm – it’s no longer the ultimate goal to strive for. The competition is just too tough, and people always have a few other browser tabs to go to if your writing can’t draw them in within the first ten or so seconds. However, when even the broadest topics have been covered ad nauseam, you can’t really hope to create something totally unique. I know – I’ve been there myself many times.

There is, however, some hope. Desperate writers have been using the old “everything worth writing about has already been written” line since Ancient Egyptian times. And yet good literature is still alive and kicking thousands of years later. This is because it’s more about the common themes and emotions, told with different words and through a prism of a unique worldview. People will be drawn to the same life drama as they always were – hope, dignity, overcoming adversity, just reward and poetic justice are the kind of things that rile up a crowd – but it’s up to you to find a good way to talk about them.

You have to pull the readers in right from the start

You can say what you want about Hollywood’s tendency to hire hack writers, cannibalize original stories and rush their scripts, but some of them really know how to hook their viewers. Choosing the right niche and topic is still important, as you want to write what you know. But you mustn’t get bogged down in the details. The first paragraph has to give the reader a taste of what is to come, and really sell your content.

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Good bloggers often let people know who they are and what they are about within the first few sentences. Something like: “Look, I’ve been a Batman fan ever since I saw him make a sly comment about Vicky Vale’s weight nearly twenty years ago. But I draw the line at Bat-skates and Bat-nipples”, is far more engaging than: “The 97’ Batman and Robin left this reviewer shocked and appalled”. The introduction is there to give the viewers some information about who the writer is and the kind of style he uses – they want someone who thinks like they do, but has the language skills to bring these thoughts to life in a fun way.

Tell a story

Even journalists, who try to stay objective in their writing and pursue truth through stone cold facts, are careful to create a storyline and take their readers on a journey. In the example form the previous paragraph, the first reviewer introduces himself as a lifelong Batman fan. He infers that he is prepared to go to great lengths, to suspend his disbelief, in order to see his favorite character in action. But that even such a devoted fan was disappointed with Joel Schumacher’s train wreck of a film.

When you dig deeper, you see that this is a story of a young boy learning about what it meant to be a man of principle through a fictional character that became his role model, only to have all his hopes and expectations broken by an industry who no longer understands their own creation, and is merely interested in monetizing a brand. There are multiple layers to the story, and they are all being hinted at within the opening paragraph.

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The whole piece might take you on a journey that explores social corruption and human greed, drawing parallels between Gotham’s crime elite and Hollywood producers, which ultimately cause a hero’s name to be tarnished. It’s no longer a quick recap of the film with a star rating attached to it – the article is now a story of its own, which the readers will find incredibly interesting, despite hating the very movie that inspired it.

Old themes are worth revisiting and putting a spin on

There is a common tendency for people who become skilled or incredibly knowledgeable about a topic to gloss over basics when they explain things to people. It’s fairly natural for someone who has mastered these essential premises to think of them as common knowledge, and try to build more complex ideas on them. However, when you are dealing with a growing online audience, chances are that you will come across lots and lots of beginners who still have trouble understanding the simple stuff. It’s always good to revisit the basics, and expand on them, making sure to give things your own unique flavor.

For example, loads of articles have been written on self-improvement and a number of related topics. You’ll see points like: “Go to bed early”, “Start walking an hour every day”, “Face your fears” or “Get out of your comfort zone”, repeated time after time. It’s usually a short paragraph with vague concepts and a couple of quick tips. However, books upon books have been written on learning to cope with fear in one form or another, and people can talk for hours about the different tactics, implications and potential pros and cons of going to bed early.

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A short paragraph just isn’t going to cut it. A better strategy is to tackle the whole health and self-improvement topic from a more personal angle, and tell people what they can see, hear and learn during those hour long walks. If you cover your own personal experience and accounts of other people, it’s much easier for the readers to relate. Don’t paint things black and white or paint an idealistic picture – get down and dirty, and write about what it is like to be human. You can apply this to anything – food bloggers can explain how they got their kids to try out new foods, tech writers can write a piece about living technology free for a week, and so on. Take something people want to read about, and make it your own.

People want to hear a story told by someone whose writing they find fun and engaging, because we all ultimately love a good story-teller. Here’s a good modern example from the world of vlogging. Many gaming YouTube channels, like PewdiePie, have gained immense popularity with gameplay footage, while other similar channels struggle to gain 1000 subscribers – the only difference here being the presentation style and personality of the different YouTubers.

So, remember: Focus on developing a creative style based on your worldview. There’s only one you. Tell us your story and be passionate about what you write.

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Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on July 16, 2019

7 Ways to Get Rid of Negative Energy and Become Positive

7 Ways to Get Rid of Negative Energy and Become Positive

Negativity affects ourselves and everyone around us. It limits our potential to become something great and live a fulfilling, purposeful life. Negativity has a tangible effect on our health, too. Research has shown that people who cultivate negative energy experience more stress, more sickness, and less opportunity over the course of their lives than those who choose to live positively.

When we make a decision to become positive, and follow that decision up with action, we will begin to encounter situations and people that are also positive. The negative energy gets edged out by all positive experiences. It’s a snowball effect.

Although negative and positive thoughts will always exist, the key to becoming positive is to limit the amount of negativity that we experience by filling ourselves up with more positivity.

Here are some ways to get rid of negativity and become more positive.

1. Become Grateful for Everything

When life is all about us, it’s easy to believe that we deserve what we have. An attitude of entitlement puts us at the center of the universe and sets up the unrealistic expectation that others should cater to us, our needs, and our wants. This vain state of existence is a surefire way to set yourself up for an unfulfilled life of negativity.

People living in this sort of entitlement are “energy suckers”–they are always searching for what they can get out of a situation. People that don’t appreciate the nuances of their lives live in a constant state of lacking. And it’s really difficult to live a positive life this way.

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When we begin to be grateful and appreciate everything in our lives–from the small struggles that make us better, to the car that gets us from A to B every day–we shift our attitude from one of selfishness, to one of appreciation. This appreciation gets noticed by others, and a positive harmony begins to form in our relationships.

We begin to receive more of that which we are grateful for, because we’ve opened ourselves up to the idea of receiving, instead of taking. This will make your life more fulfilling, and more positive.

2. Laugh More, Especially at Yourself

Life gets busy, our schedules fill up, we get into relationships, and work can feel task oriented and routine-driven at times. Being human can feel more like being a robot. But having this work-driven, serious attitude often results in negative and performance oriented thinking.

Becoming positive means taking life less seriously and letting yourself off the hook. This is the only life that you get to live, why not lighten up your mood?

Laughter helps us become positive by lightening our mood and reminding us not to take life so seriously. Are you sensitive to light sarcasm? Do you have trouble laughing at jokes? Usually, people who are stressed out and overly serious get most offended by sarcasm because their life is all work and no play.

If we can learn to laugh at ourselves and our mistakes, life will become more of an experiment in finding out what makes us happy. And finding happiness means finding positivity.

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3. Help Others

Negativity goes hand in hand with selfishness. People that live only for themselves have no higher purpose in their lives. If the whole point of this world is only to take care of yourself and no one else, the road to a long-term fulfillment and purpose is going to be a long one.

Positivity accompanies purpose. The most basic way to create purpose and positivity in your life is to begin doing things for others. Start small; open the door for the person in front of you at Starbucks or ask someone how their day was before telling them about yours.

Helping others will give you an intangible sense of value that will translate into positivity. And people might just appreciate you in the process.

4. Change Your Thinking

We can either be our best coach or our best enemy. Change starts from within. If you want to become more positive, change the wording of your thoughts. We are the hardest on ourselves, and a stream of negative self talk is corrosive to a positive life.

The next time you have a negative thought, write it down and rephrase it with a positive spin. For example, change a thought like, “I can’t believe I did so horribly on the test–I suck.” to “I didn’t do as well as I hoped to on this test. But I know I’m capable and I’ll do better next time.”

Changing our self-talk is powerful.

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5. Surround Yourself with Positive People

We become most like the people that we surround ourselves with. If our friend group is full of negative energy-suckers and drama queens, we will emulate that behavior and become like them. It is very difficult to become more positive when the people around us don’t support or demonstrate positive behavior.

As you become more positive, you’ll find that your existing friends will either appreciate the new you or they will become resistant to your positive changes. This is a natural response.

Change is scary; but cutting out the negative people in your life is a huge step to becoming more positive. Positive people reflect and bounce their perspectives onto one another. Positivity is a step-by-step process when you do it solo, but a positive group of friends can be an escalator.

6. Get into Action

Negative thoughts can be overwhelming and challenging to navigate. Negativity is usually accompanied by a “freak-out” response, especially when tied to relationships, people and to worrying about the future. This is debilitating to becoming positive and usually snowballs into more worry, more stress and more freak-outs.

Turn the negative stress into positive action. The next time you’re in one of these situations, walk away and take a break. With your eyes closed, take a few deep breaths. Once you’re calm, approach the situation or problem with a pen and pad of paper. Write out four or five actions or solutions to begin solving the problem.

Taking yourself out of the emotionally charged negative by moving into the action-oriented positive will help you solve more problems rationally and live in positivity

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7. Take Full Responsibility, Stop Being the Victim

You are responsible for your thoughts.

People that consistently believe that things happen to them handicap themselves to a victim mentality. This is a subtle and deceptive negative thought pattern. Phrases like “I have to work” or “I can’t believe he did that to me” are indicators of a victim mentality. Blaming circumstances and blaming others only handicaps our decision to change something negative into something positive.

Taking full responsibility for your life, your thoughts and your actions is one of the biggest steps in creating a more positive life. We have unlimited potential within to create our own reality, change our life, and change our thoughts. When we begin to really internalize this, we discover that no one can make us feel or do anything. We choose our emotional and behavioral response to people and circumstances.

Make positive choices in favor of yourself.

“Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny” ― Lao Tzu

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Featured photo credit: Brooke Cagle via unsplash.com

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