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Here Is Why “How to Write” Is Much More Important than “What to Write”

Here Is Why “How to Write” Is Much More Important than “What to Write”

It’s hard enough to find the motivation to work. When you have to worry about concentration and creativity on top of that, things can get pretty awkward. Nowadays, with tons of information available at the touch of a button, creating the right kind of content can make all the difference for someone trying to gain more customers or readers. A lot of writers and bloggers are fully aware of this, but have a problem finding something worth writing about.

What if I told you that it is more about how to write for people, than it is about the actual content? People will rarely sift through blocks upon blocks of monotonous text, even if it holds all the answers that they need. You need to engage them. Sell your story.

Why is writing style so important? And how do you develop a great style that people will eat up?

The internet is all about sharing great content, and the competition is tough

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As people a bit more qualified than me have already pointed out, content that is relatively good and original has become the norm – it’s no longer the ultimate goal to strive for. The competition is just too tough, and people always have a few other browser tabs to go to if your writing can’t draw them in within the first ten or so seconds. However, when even the broadest topics have been covered ad nauseam, you can’t really hope to create something totally unique. I know – I’ve been there myself many times.

There is, however, some hope. Desperate writers have been using the old “everything worth writing about has already been written” line since Ancient Egyptian times. And yet good literature is still alive and kicking thousands of years later. This is because it’s more about the common themes and emotions, told with different words and through a prism of a unique worldview. People will be drawn to the same life drama as they always were – hope, dignity, overcoming adversity, just reward and poetic justice are the kind of things that rile up a crowd – but it’s up to you to find a good way to talk about them.

You have to pull the readers in right from the start

You can say what you want about Hollywood’s tendency to hire hack writers, cannibalize original stories and rush their scripts, but some of them really know how to hook their viewers. Choosing the right niche and topic is still important, as you want to write what you know. But you mustn’t get bogged down in the details. The first paragraph has to give the reader a taste of what is to come, and really sell your content.

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Good bloggers often let people know who they are and what they are about within the first few sentences. Something like: “Look, I’ve been a Batman fan ever since I saw him make a sly comment about Vicky Vale’s weight nearly twenty years ago. But I draw the line at Bat-skates and Bat-nipples”, is far more engaging than: “The 97’ Batman and Robin left this reviewer shocked and appalled”. The introduction is there to give the viewers some information about who the writer is and the kind of style he uses – they want someone who thinks like they do, but has the language skills to bring these thoughts to life in a fun way.

Tell a story

Even journalists, who try to stay objective in their writing and pursue truth through stone cold facts, are careful to create a storyline and take their readers on a journey. In the example form the previous paragraph, the first reviewer introduces himself as a lifelong Batman fan. He infers that he is prepared to go to great lengths, to suspend his disbelief, in order to see his favorite character in action. But that even such a devoted fan was disappointed with Joel Schumacher’s train wreck of a film.

When you dig deeper, you see that this is a story of a young boy learning about what it meant to be a man of principle through a fictional character that became his role model, only to have all his hopes and expectations broken by an industry who no longer understands their own creation, and is merely interested in monetizing a brand. There are multiple layers to the story, and they are all being hinted at within the opening paragraph.

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The whole piece might take you on a journey that explores social corruption and human greed, drawing parallels between Gotham’s crime elite and Hollywood producers, which ultimately cause a hero’s name to be tarnished. It’s no longer a quick recap of the film with a star rating attached to it – the article is now a story of its own, which the readers will find incredibly interesting, despite hating the very movie that inspired it.

Old themes are worth revisiting and putting a spin on

There is a common tendency for people who become skilled or incredibly knowledgeable about a topic to gloss over basics when they explain things to people. It’s fairly natural for someone who has mastered these essential premises to think of them as common knowledge, and try to build more complex ideas on them. However, when you are dealing with a growing online audience, chances are that you will come across lots and lots of beginners who still have trouble understanding the simple stuff. It’s always good to revisit the basics, and expand on them, making sure to give things your own unique flavor.

For example, loads of articles have been written on self-improvement and a number of related topics. You’ll see points like: “Go to bed early”, “Start walking an hour every day”, “Face your fears” or “Get out of your comfort zone”, repeated time after time. It’s usually a short paragraph with vague concepts and a couple of quick tips. However, books upon books have been written on learning to cope with fear in one form or another, and people can talk for hours about the different tactics, implications and potential pros and cons of going to bed early.

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A short paragraph just isn’t going to cut it. A better strategy is to tackle the whole health and self-improvement topic from a more personal angle, and tell people what they can see, hear and learn during those hour long walks. If you cover your own personal experience and accounts of other people, it’s much easier for the readers to relate. Don’t paint things black and white or paint an idealistic picture – get down and dirty, and write about what it is like to be human. You can apply this to anything – food bloggers can explain how they got their kids to try out new foods, tech writers can write a piece about living technology free for a week, and so on. Take something people want to read about, and make it your own.

People want to hear a story told by someone whose writing they find fun and engaging, because we all ultimately love a good story-teller. Here’s a good modern example from the world of vlogging. Many gaming YouTube channels, like PewdiePie, have gained immense popularity with gameplay footage, while other similar channels struggle to gain 1000 subscribers – the only difference here being the presentation style and personality of the different YouTubers.

So, remember: Focus on developing a creative style based on your worldview. There’s only one you. Tell us your story and be passionate about what you write.

More by this author

Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

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1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

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“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

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3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

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Featured photo credit: Thought Catalog via unsplash.com

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