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Here Is Why “How to Write” Is Much More Important than “What to Write”

Here Is Why “How to Write” Is Much More Important than “What to Write”

It’s hard enough to find the motivation to work. When you have to worry about concentration and creativity on top of that, things can get pretty awkward. Nowadays, with tons of information available at the touch of a button, creating the right kind of content can make all the difference for someone trying to gain more customers or readers. A lot of writers and bloggers are fully aware of this, but have a problem finding something worth writing about.

What if I told you that it is more about how to write for people, than it is about the actual content? People will rarely sift through blocks upon blocks of monotonous text, even if it holds all the answers that they need. You need to engage them. Sell your story.

Why is writing style so important? And how do you develop a great style that people will eat up?

The internet is all about sharing great content, and the competition is tough

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As people a bit more qualified than me have already pointed out, content that is relatively good and original has become the norm – it’s no longer the ultimate goal to strive for. The competition is just too tough, and people always have a few other browser tabs to go to if your writing can’t draw them in within the first ten or so seconds. However, when even the broadest topics have been covered ad nauseam, you can’t really hope to create something totally unique. I know – I’ve been there myself many times.

There is, however, some hope. Desperate writers have been using the old “everything worth writing about has already been written” line since Ancient Egyptian times. And yet good literature is still alive and kicking thousands of years later. This is because it’s more about the common themes and emotions, told with different words and through a prism of a unique worldview. People will be drawn to the same life drama as they always were – hope, dignity, overcoming adversity, just reward and poetic justice are the kind of things that rile up a crowd – but it’s up to you to find a good way to talk about them.

You have to pull the readers in right from the start

You can say what you want about Hollywood’s tendency to hire hack writers, cannibalize original stories and rush their scripts, but some of them really know how to hook their viewers. Choosing the right niche and topic is still important, as you want to write what you know. But you mustn’t get bogged down in the details. The first paragraph has to give the reader a taste of what is to come, and really sell your content.

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Good bloggers often let people know who they are and what they are about within the first few sentences. Something like: “Look, I’ve been a Batman fan ever since I saw him make a sly comment about Vicky Vale’s weight nearly twenty years ago. But I draw the line at Bat-skates and Bat-nipples”, is far more engaging than: “The 97’ Batman and Robin left this reviewer shocked and appalled”. The introduction is there to give the viewers some information about who the writer is and the kind of style he uses – they want someone who thinks like they do, but has the language skills to bring these thoughts to life in a fun way.

Tell a story

Even journalists, who try to stay objective in their writing and pursue truth through stone cold facts, are careful to create a storyline and take their readers on a journey. In the example form the previous paragraph, the first reviewer introduces himself as a lifelong Batman fan. He infers that he is prepared to go to great lengths, to suspend his disbelief, in order to see his favorite character in action. But that even such a devoted fan was disappointed with Joel Schumacher’s train wreck of a film.

When you dig deeper, you see that this is a story of a young boy learning about what it meant to be a man of principle through a fictional character that became his role model, only to have all his hopes and expectations broken by an industry who no longer understands their own creation, and is merely interested in monetizing a brand. There are multiple layers to the story, and they are all being hinted at within the opening paragraph.

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The whole piece might take you on a journey that explores social corruption and human greed, drawing parallels between Gotham’s crime elite and Hollywood producers, which ultimately cause a hero’s name to be tarnished. It’s no longer a quick recap of the film with a star rating attached to it – the article is now a story of its own, which the readers will find incredibly interesting, despite hating the very movie that inspired it.

Old themes are worth revisiting and putting a spin on

There is a common tendency for people who become skilled or incredibly knowledgeable about a topic to gloss over basics when they explain things to people. It’s fairly natural for someone who has mastered these essential premises to think of them as common knowledge, and try to build more complex ideas on them. However, when you are dealing with a growing online audience, chances are that you will come across lots and lots of beginners who still have trouble understanding the simple stuff. It’s always good to revisit the basics, and expand on them, making sure to give things your own unique flavor.

For example, loads of articles have been written on self-improvement and a number of related topics. You’ll see points like: “Go to bed early”, “Start walking an hour every day”, “Face your fears” or “Get out of your comfort zone”, repeated time after time. It’s usually a short paragraph with vague concepts and a couple of quick tips. However, books upon books have been written on learning to cope with fear in one form or another, and people can talk for hours about the different tactics, implications and potential pros and cons of going to bed early.

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A short paragraph just isn’t going to cut it. A better strategy is to tackle the whole health and self-improvement topic from a more personal angle, and tell people what they can see, hear and learn during those hour long walks. If you cover your own personal experience and accounts of other people, it’s much easier for the readers to relate. Don’t paint things black and white or paint an idealistic picture – get down and dirty, and write about what it is like to be human. You can apply this to anything – food bloggers can explain how they got their kids to try out new foods, tech writers can write a piece about living technology free for a week, and so on. Take something people want to read about, and make it your own.

People want to hear a story told by someone whose writing they find fun and engaging, because we all ultimately love a good story-teller. Here’s a good modern example from the world of vlogging. Many gaming YouTube channels, like PewdiePie, have gained immense popularity with gameplay footage, while other similar channels struggle to gain 1000 subscribers – the only difference here being the presentation style and personality of the different YouTubers.

So, remember: Focus on developing a creative style based on your worldview. There’s only one you. Tell us your story and be passionate about what you write.

More by this author

Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on July 3, 2020

30 Small Habits To Lead A More Peaceful Life

30 Small Habits To Lead A More Peaceful Life

In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

1. Don’t go to every fight you’re invited to

Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

2. Focus on your breath

Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

3. Get organized and purge old items

A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

4. Stop yourself from being judgmental

Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

5. Say ‘thank you’ early and often

Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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6. Smile more

Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

7. Don’t worry about the future

As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

8. Eat real food

The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

9. Choose being happy over being right

Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

10. Keep technology out of the bedroom

Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

11. Make use of filtering features on social media

You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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12. Get comfortable with silence

When you picture someone who is the ultimate state of peace, typically they aren’t talking.

13. Listen to understand, not to respond

So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

14. Put your troubles in a bubble

Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

15. Speak more slowly

Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

16. Don’t procrastinate

Nothing adds stress to our lives like waiting until the last minute.

17. Buy a coloring book

Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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18. Prioritize yourself

You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

19. Forgive others

Holding a grudge is hurting you exponentially more than anyone else. Let it go.

20. Check your expectations

Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

21. Engage in active play

Let your inner child come out and have some fun. Jump, dance, play, and pretend!

22. Stop criticizing yourself

The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

23. Focus your energy and attention on what you want

Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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24. Assign yourself “complaint free” days.

Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

25. Surround yourself with people you truly enjoy being in the company of

Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

26. Manage your money

Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

27. Stop trying to control everything

Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

28. Practice affirmations

Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

29. Get up before sunrise

Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

30. Be yourself

Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

Featured photo credit: man watching sunrise via stokpic.com

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