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Here Is Why “How to Write” Is Much More Important than “What to Write”

Here Is Why “How to Write” Is Much More Important than “What to Write”

It’s hard enough to find the motivation to work. When you have to worry about concentration and creativity on top of that, things can get pretty awkward. Nowadays, with tons of information available at the touch of a button, creating the right kind of content can make all the difference for someone trying to gain more customers or readers. A lot of writers and bloggers are fully aware of this, but have a problem finding something worth writing about.

What if I told you that it is more about how to write for people, than it is about the actual content? People will rarely sift through blocks upon blocks of monotonous text, even if it holds all the answers that they need. You need to engage them. Sell your story.

Why is writing style so important? And how do you develop a great style that people will eat up?

The internet is all about sharing great content, and the competition is tough

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As people a bit more qualified than me have already pointed out, content that is relatively good and original has become the norm – it’s no longer the ultimate goal to strive for. The competition is just too tough, and people always have a few other browser tabs to go to if your writing can’t draw them in within the first ten or so seconds. However, when even the broadest topics have been covered ad nauseam, you can’t really hope to create something totally unique. I know – I’ve been there myself many times.

There is, however, some hope. Desperate writers have been using the old “everything worth writing about has already been written” line since Ancient Egyptian times. And yet good literature is still alive and kicking thousands of years later. This is because it’s more about the common themes and emotions, told with different words and through a prism of a unique worldview. People will be drawn to the same life drama as they always were – hope, dignity, overcoming adversity, just reward and poetic justice are the kind of things that rile up a crowd – but it’s up to you to find a good way to talk about them.

You have to pull the readers in right from the start

You can say what you want about Hollywood’s tendency to hire hack writers, cannibalize original stories and rush their scripts, but some of them really know how to hook their viewers. Choosing the right niche and topic is still important, as you want to write what you know. But you mustn’t get bogged down in the details. The first paragraph has to give the reader a taste of what is to come, and really sell your content.

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Good bloggers often let people know who they are and what they are about within the first few sentences. Something like: “Look, I’ve been a Batman fan ever since I saw him make a sly comment about Vicky Vale’s weight nearly twenty years ago. But I draw the line at Bat-skates and Bat-nipples”, is far more engaging than: “The 97’ Batman and Robin left this reviewer shocked and appalled”. The introduction is there to give the viewers some information about who the writer is and the kind of style he uses – they want someone who thinks like they do, but has the language skills to bring these thoughts to life in a fun way.

Tell a story

Even journalists, who try to stay objective in their writing and pursue truth through stone cold facts, are careful to create a storyline and take their readers on a journey. In the example form the previous paragraph, the first reviewer introduces himself as a lifelong Batman fan. He infers that he is prepared to go to great lengths, to suspend his disbelief, in order to see his favorite character in action. But that even such a devoted fan was disappointed with Joel Schumacher’s train wreck of a film.

When you dig deeper, you see that this is a story of a young boy learning about what it meant to be a man of principle through a fictional character that became his role model, only to have all his hopes and expectations broken by an industry who no longer understands their own creation, and is merely interested in monetizing a brand. There are multiple layers to the story, and they are all being hinted at within the opening paragraph.

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The whole piece might take you on a journey that explores social corruption and human greed, drawing parallels between Gotham’s crime elite and Hollywood producers, which ultimately cause a hero’s name to be tarnished. It’s no longer a quick recap of the film with a star rating attached to it – the article is now a story of its own, which the readers will find incredibly interesting, despite hating the very movie that inspired it.

Old themes are worth revisiting and putting a spin on

There is a common tendency for people who become skilled or incredibly knowledgeable about a topic to gloss over basics when they explain things to people. It’s fairly natural for someone who has mastered these essential premises to think of them as common knowledge, and try to build more complex ideas on them. However, when you are dealing with a growing online audience, chances are that you will come across lots and lots of beginners who still have trouble understanding the simple stuff. It’s always good to revisit the basics, and expand on them, making sure to give things your own unique flavor.

For example, loads of articles have been written on self-improvement and a number of related topics. You’ll see points like: “Go to bed early”, “Start walking an hour every day”, “Face your fears” or “Get out of your comfort zone”, repeated time after time. It’s usually a short paragraph with vague concepts and a couple of quick tips. However, books upon books have been written on learning to cope with fear in one form or another, and people can talk for hours about the different tactics, implications and potential pros and cons of going to bed early.

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A short paragraph just isn’t going to cut it. A better strategy is to tackle the whole health and self-improvement topic from a more personal angle, and tell people what they can see, hear and learn during those hour long walks. If you cover your own personal experience and accounts of other people, it’s much easier for the readers to relate. Don’t paint things black and white or paint an idealistic picture – get down and dirty, and write about what it is like to be human. You can apply this to anything – food bloggers can explain how they got their kids to try out new foods, tech writers can write a piece about living technology free for a week, and so on. Take something people want to read about, and make it your own.

People want to hear a story told by someone whose writing they find fun and engaging, because we all ultimately love a good story-teller. Here’s a good modern example from the world of vlogging. Many gaming YouTube channels, like PewdiePie, have gained immense popularity with gameplay footage, while other similar channels struggle to gain 1000 subscribers – the only difference here being the presentation style and personality of the different YouTubers.

So, remember: Focus on developing a creative style based on your worldview. There’s only one you. Tell us your story and be passionate about what you write.

More by this author

Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on September 17, 2019

10 Simple Ways To Always Think Positive Thoughts

10 Simple Ways To Always Think Positive Thoughts

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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