Advertising
Advertising

Here Is Why “How to Write” Is Much More Important than “What to Write”

Here Is Why “How to Write” Is Much More Important than “What to Write”

It’s hard enough to find the motivation to work. When you have to worry about concentration and creativity on top of that, things can get pretty awkward. Nowadays, with tons of information available at the touch of a button, creating the right kind of content can make all the difference for someone trying to gain more customers or readers. A lot of writers and bloggers are fully aware of this, but have a problem finding something worth writing about.

What if I told you that it is more about how to write for people, than it is about the actual content? People will rarely sift through blocks upon blocks of monotonous text, even if it holds all the answers that they need. You need to engage them. Sell your story.

Why is writing style so important? And how do you develop a great style that people will eat up?

The internet is all about sharing great content, and the competition is tough

Advertising

As people a bit more qualified than me have already pointed out, content that is relatively good and original has become the norm – it’s no longer the ultimate goal to strive for. The competition is just too tough, and people always have a few other browser tabs to go to if your writing can’t draw them in within the first ten or so seconds. However, when even the broadest topics have been covered ad nauseam, you can’t really hope to create something totally unique. I know – I’ve been there myself many times.

There is, however, some hope. Desperate writers have been using the old “everything worth writing about has already been written” line since Ancient Egyptian times. And yet good literature is still alive and kicking thousands of years later. This is because it’s more about the common themes and emotions, told with different words and through a prism of a unique worldview. People will be drawn to the same life drama as they always were – hope, dignity, overcoming adversity, just reward and poetic justice are the kind of things that rile up a crowd – but it’s up to you to find a good way to talk about them.

You have to pull the readers in right from the start

You can say what you want about Hollywood’s tendency to hire hack writers, cannibalize original stories and rush their scripts, but some of them really know how to hook their viewers. Choosing the right niche and topic is still important, as you want to write what you know. But you mustn’t get bogged down in the details. The first paragraph has to give the reader a taste of what is to come, and really sell your content.

Advertising

Good bloggers often let people know who they are and what they are about within the first few sentences. Something like: “Look, I’ve been a Batman fan ever since I saw him make a sly comment about Vicky Vale’s weight nearly twenty years ago. But I draw the line at Bat-skates and Bat-nipples”, is far more engaging than: “The 97’ Batman and Robin left this reviewer shocked and appalled”. The introduction is there to give the viewers some information about who the writer is and the kind of style he uses – they want someone who thinks like they do, but has the language skills to bring these thoughts to life in a fun way.

Tell a story

Even journalists, who try to stay objective in their writing and pursue truth through stone cold facts, are careful to create a storyline and take their readers on a journey. In the example form the previous paragraph, the first reviewer introduces himself as a lifelong Batman fan. He infers that he is prepared to go to great lengths, to suspend his disbelief, in order to see his favorite character in action. But that even such a devoted fan was disappointed with Joel Schumacher’s train wreck of a film.

When you dig deeper, you see that this is a story of a young boy learning about what it meant to be a man of principle through a fictional character that became his role model, only to have all his hopes and expectations broken by an industry who no longer understands their own creation, and is merely interested in monetizing a brand. There are multiple layers to the story, and they are all being hinted at within the opening paragraph.

Advertising

The whole piece might take you on a journey that explores social corruption and human greed, drawing parallels between Gotham’s crime elite and Hollywood producers, which ultimately cause a hero’s name to be tarnished. It’s no longer a quick recap of the film with a star rating attached to it – the article is now a story of its own, which the readers will find incredibly interesting, despite hating the very movie that inspired it.

Old themes are worth revisiting and putting a spin on

There is a common tendency for people who become skilled or incredibly knowledgeable about a topic to gloss over basics when they explain things to people. It’s fairly natural for someone who has mastered these essential premises to think of them as common knowledge, and try to build more complex ideas on them. However, when you are dealing with a growing online audience, chances are that you will come across lots and lots of beginners who still have trouble understanding the simple stuff. It’s always good to revisit the basics, and expand on them, making sure to give things your own unique flavor.

For example, loads of articles have been written on self-improvement and a number of related topics. You’ll see points like: “Go to bed early”, “Start walking an hour every day”, “Face your fears” or “Get out of your comfort zone”, repeated time after time. It’s usually a short paragraph with vague concepts and a couple of quick tips. However, books upon books have been written on learning to cope with fear in one form or another, and people can talk for hours about the different tactics, implications and potential pros and cons of going to bed early.

Advertising

A short paragraph just isn’t going to cut it. A better strategy is to tackle the whole health and self-improvement topic from a more personal angle, and tell people what they can see, hear and learn during those hour long walks. If you cover your own personal experience and accounts of other people, it’s much easier for the readers to relate. Don’t paint things black and white or paint an idealistic picture – get down and dirty, and write about what it is like to be human. You can apply this to anything – food bloggers can explain how they got their kids to try out new foods, tech writers can write a piece about living technology free for a week, and so on. Take something people want to read about, and make it your own.

People want to hear a story told by someone whose writing they find fun and engaging, because we all ultimately love a good story-teller. Here’s a good modern example from the world of vlogging. Many gaming YouTube channels, like PewdiePie, have gained immense popularity with gameplay footage, while other similar channels struggle to gain 1000 subscribers – the only difference here being the presentation style and personality of the different YouTubers.

So, remember: Focus on developing a creative style based on your worldview. There’s only one you. Tell us your story and be passionate about what you write.

More by this author

Vladimir Zivanovic

CMO at MyCity-Web

Successful People Seldom Worry Too Much Because They Master This Thinking Skill 5 Rules for Overcoming Adversity and Emotional Pain 7 Coming of Age Books That Should Be on Your Reading List The Active Holiday: 5 Great Activities for Adventurous Spirits Why Lack of Movement is Our Biggest Enemy and How to Deal With It

Trending in Communication

1 What Is Your Destiny in Life? How to Mindfully Achieve Your Purpose 2 7 Signs of an Unhappy Relationship That Makes You Feel Stuck 3 10 Things You Can Do Now to Change Your Life Forever 4 Meditation Can Change Your Life: The Power of Mindfulness 5 Understand Your Love Style & Learn to Love: Co Dependent Relationship

Read Next

Advertising
Advertising

Last Updated on September 17, 2018

7 Signs of an Unhappy Relationship That Makes You Feel Stuck

7 Signs of an Unhappy Relationship That Makes You Feel Stuck

Relationships are complicated and when you’re unhappy, it can be difficult to tell what’s causing it and what needs to change.

Sometimes it’s as easy as opening up to your partner about your problems, while other times it may be necessary to switch partners or roll solo to get your mind straight.

When you’re in the thick of things, it can be difficult to tell if you’re unhappy in your relationship or just unhappy in general (in which case, a relationship may be just the cure you need).

Here’re signs of an unhappy relationship that is possibly making you feel stuck:

1. You’re depressed about your home life.

No matter what you do in life, you’re going to have good and bad days. Your relationship is no different.

However, no matter what you’re going through at home, you have to feel comfortable in your own home.

If you constantly dread going home because your significant other is there, there’s a problem. Maybe it’s something you already know about, everyone has an argument or just needs some alone time.

Advertising

When that yearning to be alone becomes an insatiable obsession over the course of months and years, it’s time to realize you’re not the exception to the rule.

You’re unhappy in your relationship, and you need to take a look in the mirror and do whatever it takes to make yourself smile.

2. You aren’t comfortable being yourself.

Remember all those things you discovered about yourself when you first got together? The way your partner made you feel when you met that made you fall in love with him or her in the first place.

If they don’t make you feel that way anymore, it’s not the end of the world. If your partner makes you uncomfortable about being you, then her or she is only dragging you down. It’s up to you to decide how to handle that.

You need to be comfortable with who you are. This means being comfortable in your skin and with the way you walk, talk, look, breath, move, and all the other things that make you uniquely you.

If the person who supposedly loves you doesn’t make you feel good about yourself, know that you can do better. They’re not even one in a billion.

3. You can’t stop snooping.

Mutual trust is necessary in any relationship. The only way to get that trust is with respect.

Advertising

I can find you anywhere online, no matter how private and secure you think you are. The odds of you having a password I can’t crack are slim. If we’ve met in person, I could install a remote key logger on your device without even touching it.

Finding your information online hardly takes a clandestine organization. Any idiot with a Wi-Fi-enabled device can cyberstalk you. I’m just the only idiot in the village admitting it.

So now that we know everyone snoops, it’s time to address your personal habits. Governments snoop because they don’t trust us. If you’re snooping on your partner, it’s because you don’t trust them.

It’s ok to have doubts, and it’s perfectly normal to look into anything that looks weird, but keep in mind that data collection is only half of an investigation.

If you find yourself constantly snooping and questioning everything, clearly there’s a trust issue and the relationship likely needs to end.

4. You’re afraid of commitment.

If you’ve been dating longer than a year and you aren’t engaged, it’s never going to happen.

Commitment is important. People will come up with a million ways to describe why they can’t be committed.

Advertising

No matter who you are if you like it, you need to put a ring on it. Find an engagement ring, stick a gemstone in it and marry the person. If you’re not legally able to get married or you don’t believe in it for one reason or another, have a child (or adopt one, however you’re able to) or treat your partner’s family like your own. It’s a huge financial and mental commitment.

If you’re not ready for one or the other after some time, don’t waste anymore of your precious life on the relationship.

Your relationship should be something that propels you forward. If it’s not going anywhere, make it an open relationship and call it what it is—dating multiple people.

5. You imagine a happier life without your partner.

If all you’re doing is imagining a happier life without your partner, it’s a sign that you’re in the wrong relationship. You’re unhappy and you need to get out.

Your partner should be included in your dreams. There’s nothing wrong with wanting a future with someone.

Try to remember what you dreamed of before you got your heart broken by the realities of life, love and the pursuit of human success.

Remember when you would crush on that cute kid in class? You would secretly imagine marrying him or her and going on an adventure—that’s the way life should be.

Advertising

If you’re not at least imagining adventures together, then why are you in that relationship?

6. You resent, rather than love your partner.

When a relationship starts to crumble, you begin to resent your partner for all the things you once loved about him or her.

When you’ve reached this point, your partner has reached at least No. 2 on this list. From your partner’s perspective, your unhappiness with them is picked up as bashing them for being who they are.

If you’re both unhappy in the relationship, it’s better if it ends as quickly and painlessly as possible.

7. You chase past feelings.

It’s okay to reminisce about the past, but if all you do is wish things were like they used to be, it’s a sign you’re not on the right path.

You’re unhappy and, at the very least, you need to have an open dialogue about it. This isn’t necessarily a sign that the relationship should end, but it definitely needs a spark.

When you talk to your partner candidly about what it is you’re looking for, you never know how they’ll react. The risk alone is worth it, good or bad.

Final thoughts

If you’re feeling stuck in your current relationship, it’s time to reflect about it with your partner. Don’t ignore these signs of an unhappy relationship as they will slowly go worse and harm both you and your partner in long-term.

Featured photo credit: josh peterson via unsplash.com

Read Next