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6 Ways To Build Your Personal Brand Whenever You Speak

6 Ways To Build Your Personal Brand Whenever You Speak

Personal branding is the new hot topic. Everybody has a personal brand and in today’s age of never ending communication, that brand is more visible than ever. Transparency is the name of the game and for the most part appearance is everything.

Everybody is trying to put their best foot forward in order to appear as valuable as possible because a valuable personal brand facilitates network building and opportunity.

One of the most powerful ways to portray a valuable personal brand lies in how we communicate with others. Looks and overall appearance matter but if you are unable to communicate well with others, the value of your brand goes to waste.

Effective communication is an essential skill set for any individual. In fact, you could go so far as to say that effective communication is one of the pillars of success.

Here are six ways to build your personal brand whenever you speak.

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1. Make eye contact when you are speaking with others.

They say that the eyes are the window to the soul and we would have to agree. Eye contact is everything. It is often the case that your audience can tell a lot about you based solely on eye contact.

Lack of eye contact during a conversation can be interpreted as a lack of confidence or even dishonesty, while strong eye contact can be interpreted as confidence or conviction.

Most importantly, having strong eye contact conveys trust and legitimacy. It conveys to your audience that you are confident in your words and that you stand by what you are saying.

A powerful personal brand is largely dependent upon gaining the trust of the people you are speaking with.

2. Speak clearly and value your words.

With technology and social media integrated in to every aspect of our daily lives, it’s getting increasingly difficult to get people’s undivided attention. Furthermore, people’s attention spans are shorter than ever before.

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In fact, one study shows that over the last 15 years, people’s attention spans have dropped from 12 seconds to eight seconds. Clearly, time is of the essence.

It does not take much to lose your audience’s attention. As a result, you do not have time to beat around the bush. You must speak clearly and value your words.

This will enable you to communicate your message as efficiently as possible. Keeping it short and sweet will have others viewing you and your brand in a favorable light.

3. Remain humble and give credit where it’s due.

One could argue that there is no such thing as individual success, because we all rely on help and inspiration along the way. Acknowledging the resources or mentors that you receive help and inspiration from is a powerful brand builder because it keeps you grounded.

You do not want to be perceived as a know it all or as someone who is too good for teamwork. In reality, successful communication is all about connecting people so that they can work together to reach a common goal.

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Again, transparency is the name of the game. By being open and admitting when you received help, you will earn greater trust and respect from your audience.

4. Smile when you speak.

A positive demeanor will always enhance your brand in the eyes of your audience. People do not want to listen to someone who is too serious. It can be intimidating. It can be boring.

They want excitement. They want to listen to someone who is encouraging them and offering them a positive outlook. Smiling is another way to gain trust from others, because it communicates that you are confident in your beliefs and that you are excited about the potential value you have to offer.

5. Ask for the opinions of others.

You need to communicate with other people in order to build your personal brand. Why not ask their opinion? Asking for the opinions of others is another way to remain humble. Furthermore, it is a way to ensure that you are not “preaching to the choir”, for lack of a better term.

You do not want to be talking to people. You want to be having a dialogue with people. Asking for others’ opinions is a way to encourage participation and it shows that you truly value what they have to say.

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For instance, if you are working with others on a project, you can ask them, “What are your thoughts on this strategy?”

6. Stay on task.

This is particularly relevant for the professional world. Anytime you are speaking with others, you often have a goal or task at hand. This is what is most important, especially if you have a deadline.

You do not have time to lose focus. Your conversation must remain focused and related to the task at hand. Staying on topic is a great way to build your personal brand in the eyes of others because it shows that you are a no nonsense individual.

It shows that you are a valuable asset because you have the discipline to remain focused on what is truly important. When you are working with teammates, you could ask, “How will this help us moving forward?”

Featured photo credit: University of Salford Press Office via flickr.com

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Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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Featured photo credit: Charles Postiaux via unsplash.com

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