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6 Ways To Build Your Personal Brand Whenever You Speak

6 Ways To Build Your Personal Brand Whenever You Speak

Personal branding is the new hot topic. Everybody has a personal brand and in today’s age of never ending communication, that brand is more visible than ever. Transparency is the name of the game and for the most part appearance is everything.

Everybody is trying to put their best foot forward in order to appear as valuable as possible because a valuable personal brand facilitates network building and opportunity.

One of the most powerful ways to portray a valuable personal brand lies in how we communicate with others. Looks and overall appearance matter but if you are unable to communicate well with others, the value of your brand goes to waste.

Effective communication is an essential skill set for any individual. In fact, you could go so far as to say that effective communication is one of the pillars of success.

Here are six ways to build your personal brand whenever you speak.

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1. Make eye contact when you are speaking with others.

They say that the eyes are the window to the soul and we would have to agree. Eye contact is everything. It is often the case that your audience can tell a lot about you based solely on eye contact.

Lack of eye contact during a conversation can be interpreted as a lack of confidence or even dishonesty, while strong eye contact can be interpreted as confidence or conviction.

Most importantly, having strong eye contact conveys trust and legitimacy. It conveys to your audience that you are confident in your words and that you stand by what you are saying.

A powerful personal brand is largely dependent upon gaining the trust of the people you are speaking with.

2. Speak clearly and value your words.

With technology and social media integrated in to every aspect of our daily lives, it’s getting increasingly difficult to get people’s undivided attention. Furthermore, people’s attention spans are shorter than ever before.

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In fact, one study shows that over the last 15 years, people’s attention spans have dropped from 12 seconds to eight seconds. Clearly, time is of the essence.

It does not take much to lose your audience’s attention. As a result, you do not have time to beat around the bush. You must speak clearly and value your words.

This will enable you to communicate your message as efficiently as possible. Keeping it short and sweet will have others viewing you and your brand in a favorable light.

3. Remain humble and give credit where it’s due.

One could argue that there is no such thing as individual success, because we all rely on help and inspiration along the way. Acknowledging the resources or mentors that you receive help and inspiration from is a powerful brand builder because it keeps you grounded.

You do not want to be perceived as a know it all or as someone who is too good for teamwork. In reality, successful communication is all about connecting people so that they can work together to reach a common goal.

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Again, transparency is the name of the game. By being open and admitting when you received help, you will earn greater trust and respect from your audience.

4. Smile when you speak.

A positive demeanor will always enhance your brand in the eyes of your audience. People do not want to listen to someone who is too serious. It can be intimidating. It can be boring.

They want excitement. They want to listen to someone who is encouraging them and offering them a positive outlook. Smiling is another way to gain trust from others, because it communicates that you are confident in your beliefs and that you are excited about the potential value you have to offer.

5. Ask for the opinions of others.

You need to communicate with other people in order to build your personal brand. Why not ask their opinion? Asking for the opinions of others is another way to remain humble. Furthermore, it is a way to ensure that you are not “preaching to the choir”, for lack of a better term.

You do not want to be talking to people. You want to be having a dialogue with people. Asking for others’ opinions is a way to encourage participation and it shows that you truly value what they have to say.

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For instance, if you are working with others on a project, you can ask them, “What are your thoughts on this strategy?”

6. Stay on task.

This is particularly relevant for the professional world. Anytime you are speaking with others, you often have a goal or task at hand. This is what is most important, especially if you have a deadline.

You do not have time to lose focus. Your conversation must remain focused and related to the task at hand. Staying on topic is a great way to build your personal brand in the eyes of others because it shows that you are a no nonsense individual.

It shows that you are a valuable asset because you have the discipline to remain focused on what is truly important. When you are working with teammates, you could ask, “How will this help us moving forward?”

Featured photo credit: University of Salford Press Office via flickr.com

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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