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7 Phrases Abused By Bad Bosses (You Should Avoid Using Them)

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7 Phrases Abused By Bad Bosses (You Should Avoid Using Them)

Being in a leadership position is hard work. You don’t want to be another buzzword-driven dictator, but you also don’t want to be seen as a pushover either. However, there’s nothing worse than opening yourself up as a phony and a fraud to your team. Doing so will only lead to disillusionment and distrust.

If you want to create a strong team of workers, ditch the cliches and forge your own path as a leader. Don’t ever be caught saying:

1. “It just wasn’t meant to be.”

Saying this is simply refusing to take or place blame for a team’s failures. Whatever was supposed to happen didn’t but it’s not because the stars didn’t align correctly. Somebody messed up. If it was you, admit it and work harder to ensure it doesn’t happen again.

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If it was an employee, privately discuss with them that they need to step it up, and provide them with ways to improve their performance. If it was the entire team, work with everyone individually and collectively in order to pinpoint exactly what went wrong, and how to avoid it next time.

2. “That’s probably not what you wanted to hear.”

As a boss, you can’t be wishy-washy about certain things. Regardless of the fact that you like an employee personally, you can’t let feelings interfere with business. It’s one of the hardest things about being a boss (if you’re not a sociopath, that is!). But by using this line, you show signs of weakness.

If you have to make a business move that might hurt someone, explain why you’re making the move. If they’re a team player, they’ll do what they have to do in order to keep the company moving forward. If they’re not willing to do so, you can’t be at fault for taking swift action.

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3. “Perception is reality.”

This is just fundamentally silly. So if I look like I’m working hard, that means I am? I imagine the sentiment behind this awful phrase is that you want your team to look presentable, and to create projects and presentations that really “wow” your customers or clients.

But truthfully, reality is reality. Positive results should always trump an over-the-top presentation. If you focus too much on appearance, all you have is fluff with no content.

4. “I’m always open to feedback”

Don’t ever say this if you don’t mean it. So many bosses say they’re open to feedback, but when it comes their way, they shut it down immediately.

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Furthermore, inviting feedback is not the same as saying you’re “open” to it. If you really do want feedback from your employees, ask them for it. A simple “What do you think?” goes a long way; it validates your employee, and will also allow you to get insight on your performance as a team leader.

5. “Failure is not an option.”

The idea behind such a blanket statement is to motivate your team to do its best. However, it’s entirely possible that you and your team will fail, regardless of the “mandate from above.”

If you’ve said that failing isn’t an option, and your team falls short of its goal, what will the other members think? How will you back up your words? Surely you won’t fire the whole group. If you want something done a specific way, make it clear to your staff why you want it done this way. Don’t just give a mandate; back it up with reasoning. If everything falls apart, refer back to the first section.

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6. “Let’s not try and reinvent the wheel.”

This is one of those statements that’s meant to alleviate some of your team’s hesitation to jump into a project for fear of failure. Really, what it translates to in an employee’s mind is “You don’t have to work that hard on this project.” But your team should always be striving to do its very best in everything it sets out to do.

Of course, you don’t really expect true innovation, creation, and “a-ha moments” around the clock, but you shouldn’t stifle your team’s productivity by making it seem like you don’t care much about the outcome.

7. “It is what it is.”

This one just gets my back up for so many reasons. Imagine Frederick Douglass or Martin Luther King, Jr. saying “It is what it is.” You can’t. Because they would never be so complacent. The only thing that’s absolutely certain in this world is death, and scientists are hard at work trying to thwart even that.

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No policy or procedure is ever carved in stone. If something is holding you back, work to fix it. Don’t cop out and say “it is what it is.” That just makes you look weak in front of the team you’re supposed to be leading to success.

Featured photo credit: Flickr via farm9.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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