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7 Presentation Tips to Mesmerize Your Audience From the Start

7 Presentation Tips to Mesmerize Your Audience From the Start

When giving a presentation, you want to immediately capture the audience’s attention in order to ensure they hang on every word you say. You probably know how important it is to show your audience something rather than beat them over the head with your explanation, but there are many ways you can go about doing this. Use the following tips to “wow” your audience, and make what you have to say truly understood by everyone in the room.

1. Tell a story

Start your speech off with an anecdote that relates to your presentation’s overall theme. It can be a personal narrative, or a story relating to a famous individual. Whichever you choose, make sure it’s meaning is blatantly obvious by the end of it. Once you finish relaying the story, quickly transition into the “meat” of your speech. For example, if your presentation revolves around the idea that it’s never too late to do something great, you might choose to talk about author Frank McCourt, who penned the Pulitzer Prize winning Angela’s Ashes in his mid-60s. Telling a story before diving into your point makes what you have to say much more tangible to the audience.

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2. Ask a rhetorical question

A rhetorical question is a question posed not to be answered straight out, but to be used to further the speaker’s point or idea. Lawyers often use rhetoric during their opening and closing arguments in order to sway the jury’s perspective on a certain issue. Rhetorical questions often do not have one correct answer, especially until more information is gleaned about the situation. One such example is the question, “Is it wrong to steal a loaf of bread to feed your starving family?” Since there are many facets to the question, in order to answer it succinctly the audience must hear more about the situation at hand. By opening with a rhetorical question, a speaker ensures the audience will listen for more information as he continues his presentation.

3. State a shocking statistic or headline

The evening news thrives on shock value to keep its audience tuned in and on the hook for the entire hour. “A child was rushed to the hospital after ingesting this common product that you probably have in your cabinet right now. Stay tuned to find out more.” Regardless of what other news is discussed for the next hour, you will be glued to the TV waiting to see what could have been so deadly (and it’ll turn out to be rat poison, or another painfully obvious product). While I wouldn’t condone keeping your audience on the hook through trickery, if the statistic you use directly connects to your overall theme, it’s a great way to get them to listen.

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4. Use a powerful quote

Quoting a well-known world leader, philosopher, or activist is incredibly effective in getting your audience to care about what you have to say. After all, if a well-respected individual in history took the time to discuss or debate the topic, it must be important. Martin Luther King, Jr. quoted Abraham Lincoln’s Gettysburg Address in his famous “I Have a Dream” speech, and in turn many civil rights activists have used King’s words in their own fights for equality. When using the words of another, you should work to extrapolate on their ideas and ideals, and use rhetoric to further your cause. When you use the famous words of a popular historical figure, you ensure your audience knows just how important your presentation will be.

5. Show a photograph

It’s definitely cliche, but a picture is worth a thousand words. There’s not a single warm-blooded person in this world who wouldn’t be moved to tears upon viewing the infamous picture of Phan Thi Kim Phuc running naked down the street in Vietnam after a US napalm strike. That single image conjures up memories of Vietnam War-era America, from the protests to the thousands and thousands of deaths, to the atrocious way our veterans were treated upon their return. And the message it sends is loud and clear: War destroys lives. The perfect photograph for a presentation sets the stage for the remainder of the speech, and portrays to the audience just how passionate the speaker is about what he has to say.

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6. Use a visual aid

At the risk of sounding redundant, a visual aid is useful in that it helps the audience physically see what the speaker is saying. Visual aids are most productive when discussing statistics in some way, so the numbers can actually be seen on a graph. They can also help make numbers and statistics come alive, rather than simply being read aloud. For example, when giving a speech on the dangers of tobacco, you might choose to show a visual aid which uses stick figures to represent each cigarette-related death over the course of a year (though for that, you might want to use a computer screen in order to fit every figure onto one screen). Hearing that six million people die every year from tobacco-related illnesses might sound like a lot, but actually scrolling through six million tiny images will make that number really come alive for your audience.

7. Play a video

I’m thinking of the videos I saw when taking a defensive driving course. As a teenager with a new license, all I wanted to do was get in the car and drive. Of course, I’d known of the horrors of driving recklessly, but talking about them and actually seeing them are two different things. By actually showing a video of a potentially deadly car crash before discussing how and why it happened, the presenters were able to drive (sorry) their point home clearly and effectively. And I’m absolutely positive we all buckled up the second we got in our cars to drive home that night.

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Featured photo credit: Martin Luther King, Jr., giving a speech, while George Meany, also at the speakers’ table, listens/Kheel Center via farm6.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Published on September 23, 2020

6 Effective Negotiation Skills to Master

6 Effective Negotiation Skills to Master

I don’t know about you, but many times when I hear the word negotiate I think of lawyers working out a business deal or having to do battle with a car salesman to try to get a lower price. Since I am in recruiting, the term “negotiation” comes up when someone is attempting to get a higher compensation package.

If we think about it, we tend to negotiate almost every day in a wide variety of things we do. Getting a handle on the important negotiation skills can be incredibly beneficial in many parts of our lives. Let’s take a look at 6 effective negotiation skills to master.

What is Negotiation?

First, let’s take a look at what negotiation is. Put simply, negotiation is a method by which people settle their differences. It is a process in which compromise or agreement can be reached without argument or dispute.

Anytime two people or sides disagree on something, they are almost always looking for the best possible outcome for their side. This could be from an individual’s perspective or someone representing an organization.

In reality, it’s rare that one side gets everything they want and the other side gets nothing that they are seeking. Seeking to reach a common ground of sorts where both sides feel like they are getting most of what they want is the key to being successful and maintaining the relationship.

Places We Negotiate

I’ve mentioned that we negotiate in just about all phases of our life. For those of you who are shaking your head no, I invite you to think about the following:

1. Work/Business

This one is the most obvious and it’s what naturally comes to mind when we think of the word “negotiate”.

When you first started at your current job, you might have asked for a higher salary. It could be that you delivered a huge new client to your company and used this as leverage in your most recent evaluation for more compensation. If you work with vendors (and just about every company does), maybe you worked them to a lower price or better contract terms.

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In recruiting, I negotiate with candidates and hiring managers all the time to land the best talent I can find. It’s very common to accept additional work with the (sometimes spoken, sometimes unspoken) agreement that it will benefit your career in the future.

Recently, I took over a project that was my boss was working on so that I would be able to attend a conference later in the year. And so it goes, we do this all day long at work.

2. Personal

I don’t know about you, but I negotiate with my spouse all the time. I’ll cook dinner with the understanding that she does the dishes. Who wants to mow the lawn and who wants to vacuum and dust the house?

I think we should save 10% for retirement, but she thinks 5% is plenty. Therefore, we save 8%. And don’t even get me started with my kids. My older daughter can borrow my car as soon as she finishes her chores. My younger daughter can go hang out with her friends when her homework is done.

Then, there are all those interactions in our personal lives outside our homes. The carpenter wants to charge me $12,000 to build a new deck. I think $10,000 is plenty so we agree on $11,000. I ask my neighbor if I can borrow his snowblower in the winter if I invite him over the next time I grill steak. And so on.

3. Ourselves

You didn’t expect this one, did you? We negotiate with ourselves all day long.

I’ll make sure I don’t skip my workout tomorrow since I’m going to have that extra piece of pizza. My spouse has been quiet the last few days, is it worth me asking her about, or should I leave it alone? I think the car place charged me for some repairs that weren’t needed, should I say something or just let it go? I know my friend has been having some personal challenges, should I check in with him? We’ve been friends for a long time, I’m sure he’d come to me if he needed help. I’ve got the #4 pick in this year’s Fantasy Football draft, should I choose a running back or a wide receiver?

Think about that non-stop voice inside your head. It always seems to be chattering away about something and many times, it’s us negotiating with ourselves. I’ll finish up that report that the boss needs before I turn on the football game.

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Why Negotiation Skills Are So Important

Put simply, negotiation skills are important because we all interact with other people, and not only other people but other organizations and groups of people as well.

We all rarely want the same thing or outcome. Most of the time a vendor is looking at getting you to pay a higher price for something than you want to spend. Therefore, it’s important to negotiate to some middle ground that works well for both sides.

My wife and I disagree on how much to save for retirement. If we weren’t married it wouldn’t be an issue. We’d each contribute how much we wanted to on our retirement funds. We choose to be married, so we have to come to some agreement that we both feel comfortable with. We have to compromise. Therefore, we have to negotiate.

If we each lived on a planet by ourselves, we would be free to do just about anything we wanted to. We wouldn’t have to compromise with anyone because we wouldn’t interact with anyone. We would make every choice unilaterally the way we wanted to.

As we all know, this isn’t how things are. We are constantly interacting with other people and organizations, each one with their own agenda’s, viewpoints, and opinions. Therefore, we have to be able to work together.

6 Negotiation Skills to Master

Having strong negotiation skills helps us create win-win situations with others, allowing us to get most of what we want in conjunction with others around us.

Now, let’s look at 6 effective negotiation skills to master.

1. Preparation

Preparation is a key place to start with when getting ready to negotiate. Being prepared means having a clear vision of what you want and how you’d go about achieving it. It means knowing what the end goal looks like and also what you are willing to give to get it.

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It also means knowing who you are negotiating with and what areas they might be willing to compromise on. You should also know what your “bottom line” is. By “bottom line” I mean what is the most you are willing to give up to get what you want.

For instance, several years ago, I decided it was time to get a newer car. I say newer because I wanted a “new to me” car, not a brand new car. I did my research and figured out what type of car I wanted. I decided on what must-have items on the car I wanted, the highest amount of miles that would already be on it, the colors I was willing to get it in, and the highest amount of money I was willing to pay.

After visiting numerous car dealerships I was able to negotiate buying a car. I knew what I was willing to give up (amount of money) and what I was willing to accept, things like the color, amount of miles, etc. I came prepared. This is critical.

2. Clear Communication

The next key skill you need to be an effective negotiator is clear communication. You have to be able to clearly articulate what you want to the other party. This means both clear verbal and written communication.

If you can’t clearly tell the other person what you want, how do you expect to get it? Have you ever worked through something with a vendor or someone else only to learn of a surprise right at the end that wasn’t talked about before? This is not what you would call clear communication. It’s essential to be able to share a coherent and logical vision with the person you are working with.

3. Active Listening

Let’s do a quick review of active listening. This is when you are completely focused on the speaker, understand their message, comprehend the information, and respond appropriately. This is a necessary ingredient to be able to negotiate successfully. You must be able to fully focus on the other person’s wants to completely understand them.

If you aren’t giving them your full attention, you may miss some major points or details. This leads to frustration down the road on both sides. Ensure you are employing your active listening skills when in arbitration mode.

4. Teamwork and Collaboration

To be able to get to a place of common ground and a win-win scenario, you have to have a sense of teamwork and collaboration.

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If you are only thinking about yourself and what you want without giving much care to what the other person is wanting, you are bound to wind up without a solution. The other person may get frustrated and give up if they see you are unwilling to meet them halfway or care little for what they want.

When you collaborate, you are working together to help each other get what is most important to you. The other upside to negotiating with a sense of teamwork and collaboration is that it helps create a sense of trust, which, in turn, helps provide positive energy for working to a successful conclusion.

5. Problem Solving

Problem-solving is another key negotiation skill. When you are working with the other person to get the deal done many times you’ll face new challenges along the way.

Maybe you want a new vendor to provide training on the software they are selling you but they say it’s going to cost an additional $20,000 to provide this service. If you don’t have the additional $20,000 in the budget to spend on the software but you feel the training is critical, how are you going to solve that problem?

From what I’ve seen, most vendors aren’t willing to provide additional services without getting paid for them. This is where problem-solving skills will help continue the discussions. You might suggest to the vendor that your company will also be looking to replace their financial software next year, and you’d be happy to ensure they get one of the first seats at the table when the time comes if they could perhaps lower the pricing on their training.

There’s a solution to most challenges, but it takes problem-solving skills to work through them effectively.

6. Decision-Making Ability

Finally, having strong decision-making ability will help you seal the deal when you get to a place where everyone feels like they are getting what works for them. Each step of the way you can cross off the list when you get what you are looking for and decide to move onto the next item. Then, once you have all of your must-have boxes checked and the other side feels good about things, it’s time to shake hands and sign on the dotted line. Powerful decision-making ability will help you get to the finish line together.

Conclusion

There you have it, 6 effective negotiation skills to master to lead a more fulfilling life. Once we realize that we negotiate in one form or another almost every day in every phase of our lives, we realize how critical a skill it is.

Possessing strong negotiation skills will help you in nearly every one of your relationships at both the workplace and in your personal life. If you feel your arbitration tools could use some sharpening, try some of the 6 effective negotiation skills to master that we’ve talked about.

More Tips to Improve Your Negotiation Skills

Featured photo credit: Windows via unsplash.com

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