Advertising

HR Disaster: Making These 7 Blunders Means Losing Your Star Employees

Advertising
HR Disaster: Making These 7 Blunders Means Losing Your Star Employees

If you’re the boss or manager of a business, you more than likely are able to name your best employees off the top of your head. You know they are the hardest working people you have under you, and you know that they’ll do anything to keep business moving forward. However, this doesn’t mean they should be taken for granted. If your best employees don’t feel like you acknowledge them as being such, they may start to look elsewhere. Your best employees could fly the coop if you don’t make sure to avoid these seven human resource blunders:

1. Unfair compensation

The best employees pride themselves on a job well done. They come in every day hitting the ground running, and don’t stop until the end of their shift (or later, as the case may be). However, if their talents, drive, and willingness to go the extra mile go unrewarded for too long, one of two things could occur. Your best employees may start to slack off when they realize everyone else makes the same amount of money they do, regardless of the effort they put in to their work. If they don’t go this route, they’ll more than likely start looking elsewhere for employment in which their salary is entirely contingent upon the effort they put into their duties.

Advertising

2. Poor work-life balance

My father, who works as a teacher, has a reputation around my hometown of being an incredible carpenter, and when summer rolls around people call him non-stop asking if he can build a deck for them or put some other addition onto their house. It’s something a lot of people can’t do, but since my father has done it well before, others think it’s “easy” for him. He is definitely a master of the craft, but he doesn’t consider it an easy task to complete. And it definitely hurts to have people say, “Oh, John can take care of that for you,” as if he has nothing else to do with his life in the summer.

The same goes for your best employees. Just because they’re efficient and quick-working in whatever needs to be done doesn’t mean it’s not hard work, and it doesn’t mean they truly enjoy it. If you put too much on your best employee’s shoulders, so much so that he misses out on other aspects of life (due either to time constraints or sheer exhaustion), he will eventually shrug everything off and realize his paycheck isn’t worth the stress.

Advertising

3. Lack of appreciation

I’m not saying your employees need a cookie after a job well done (although it wouldn’t hurt!). But I am saying their hard work and diligence needs to be celebrated in some way or another. Even a simple “thank you” can go a long way in the busy rat-race of the business world. Take the time to have employee of the month awards, or time to recognize improved performances. Also, though hard work is what you pay your employees to do, don’t simply expect them to go the extra mile as the status quo. When workers go above and beyond the call of duty, be sure to recognize that publicly, so others feel motivated to push themselves as well.

4. They’re not supported

We’ve all heard the saying, “The squeaky wheel gets the grease.” In other words, the employees who don’t give their all, or aren’t exactly competent and up to the task at hand, are the ones that sometimes get all the attention. Like I said before, just because someone is a hard worker who usually can figure things out for himself, that doesn’t mean he should feel as if he can’t come to you with a problem.

Advertising

Star employees are great workers for a reason: they understand the business and are able to think ahead. But this means nothing if their voices aren’t heard. If they come to you with a concern, take it seriously, and act upon it immediately. They might not be in a position in which their opinion matters much to the company, but if they reach out to you, don’t blow them off. If you do, you run the risk of them becoming disgruntled and unsatisfied with their current position.

5. A negative work environment

Being a shining star in a sea of mediocrity can be incredibly taxing on a person’s psyche. While everyone else goes about their workday with a scowl on their face, top employees often try to make the best of awful situations, no matter how difficult it can be to do so. Negative employees can bring productivity down to a minimum, and will foil any attempt a star employee makes at bringing morale up. If this goes on for too long, even your best employees will start to dread coming to work every day. As the boss, it’s your job to cultivate a working community of people who are happy to be where they are, and all working toward a common goal.

Advertising

6. Non-transparency

When an employee thinks you’re hiding something from the rest of the crew, he’ll start to second-guess every decision you make. He’ll wonder if you have an ulterior motive for switching up the schedule, or pairing him with a difficult employee. You’ll lose the trusting relationship you once had, and he’ll constantly doubt whether or not the decisions you make will actually benefit the company. Furthermore, if you start to spring changes of policy on your employees without their input and with no notice, they certainly won’t trust you anymore, as, for all they know, each day could be their last working for the company. Though there are definitely some things that can be kept on a “need to know” basis, make sure that your staff knows about major shifts in policy and procedure well in advance if you want to continue forging a trusting relationship with them.

7. Promoting from the outside

Absolutely nothing can bruise a relationship with a star employee more than keeping them stuck in the position they’re currently in when a promotion comes across the board. This is especially true when employers take in an outsider as a “consultant” or some other title that is meant to specifically keep a great employee in the position they’re in. Many employers will do this because they don’t want to lose that employee in that position, but doing so will almost certainly have the opposite effect: Why should someone work hard if they have no chance of moving up within the company? A move like this will definitely leave your best employees so disillusioned that they’ll immediately start looking for a promotion elsewhere.

Advertising

Featured photo credit: Employee Ownership/Cabinet Office via farm8.staticflickr.com

More by this author

Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

8 Steps to Ensure You Accomplish Your Goals 6 Steps to Ensure You Keep Reaching For Your Goals 5 Ways to Lessen Back Pain 12 Self-Destructive Habits to Eliminate for a Positive Life 7 Public Speaking Techniques To Help Connect With Your Audience

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next