Advertising
Advertising

HR Disaster: Making These 7 Blunders Means Losing Your Star Employees

HR Disaster: Making These 7 Blunders Means Losing Your Star Employees

If you’re the boss or manager of a business, you more than likely are able to name your best employees off the top of your head. You know they are the hardest working people you have under you, and you know that they’ll do anything to keep business moving forward. However, this doesn’t mean they should be taken for granted. If your best employees don’t feel like you acknowledge them as being such, they may start to look elsewhere. Your best employees could fly the coop if you don’t make sure to avoid these seven human resource blunders:

1. Unfair compensation

The best employees pride themselves on a job well done. They come in every day hitting the ground running, and don’t stop until the end of their shift (or later, as the case may be). However, if their talents, drive, and willingness to go the extra mile go unrewarded for too long, one of two things could occur. Your best employees may start to slack off when they realize everyone else makes the same amount of money they do, regardless of the effort they put in to their work. If they don’t go this route, they’ll more than likely start looking elsewhere for employment in which their salary is entirely contingent upon the effort they put into their duties.

Advertising

2. Poor work-life balance

My father, who works as a teacher, has a reputation around my hometown of being an incredible carpenter, and when summer rolls around people call him non-stop asking if he can build a deck for them or put some other addition onto their house. It’s something a lot of people can’t do, but since my father has done it well before, others think it’s “easy” for him. He is definitely a master of the craft, but he doesn’t consider it an easy task to complete. And it definitely hurts to have people say, “Oh, John can take care of that for you,” as if he has nothing else to do with his life in the summer.

The same goes for your best employees. Just because they’re efficient and quick-working in whatever needs to be done doesn’t mean it’s not hard work, and it doesn’t mean they truly enjoy it. If you put too much on your best employee’s shoulders, so much so that he misses out on other aspects of life (due either to time constraints or sheer exhaustion), he will eventually shrug everything off and realize his paycheck isn’t worth the stress.

Advertising

3. Lack of appreciation

I’m not saying your employees need a cookie after a job well done (although it wouldn’t hurt!). But I am saying their hard work and diligence needs to be celebrated in some way or another. Even a simple “thank you” can go a long way in the busy rat-race of the business world. Take the time to have employee of the month awards, or time to recognize improved performances. Also, though hard work is what you pay your employees to do, don’t simply expect them to go the extra mile as the status quo. When workers go above and beyond the call of duty, be sure to recognize that publicly, so others feel motivated to push themselves as well.

4. They’re not supported

We’ve all heard the saying, “The squeaky wheel gets the grease.” In other words, the employees who don’t give their all, or aren’t exactly competent and up to the task at hand, are the ones that sometimes get all the attention. Like I said before, just because someone is a hard worker who usually can figure things out for himself, that doesn’t mean he should feel as if he can’t come to you with a problem.

Advertising

Star employees are great workers for a reason: they understand the business and are able to think ahead. But this means nothing if their voices aren’t heard. If they come to you with a concern, take it seriously, and act upon it immediately. They might not be in a position in which their opinion matters much to the company, but if they reach out to you, don’t blow them off. If you do, you run the risk of them becoming disgruntled and unsatisfied with their current position.

5. A negative work environment

Being a shining star in a sea of mediocrity can be incredibly taxing on a person’s psyche. While everyone else goes about their workday with a scowl on their face, top employees often try to make the best of awful situations, no matter how difficult it can be to do so. Negative employees can bring productivity down to a minimum, and will foil any attempt a star employee makes at bringing morale up. If this goes on for too long, even your best employees will start to dread coming to work every day. As the boss, it’s your job to cultivate a working community of people who are happy to be where they are, and all working toward a common goal.

Advertising

6. Non-transparency

When an employee thinks you’re hiding something from the rest of the crew, he’ll start to second-guess every decision you make. He’ll wonder if you have an ulterior motive for switching up the schedule, or pairing him with a difficult employee. You’ll lose the trusting relationship you once had, and he’ll constantly doubt whether or not the decisions you make will actually benefit the company. Furthermore, if you start to spring changes of policy on your employees without their input and with no notice, they certainly won’t trust you anymore, as, for all they know, each day could be their last working for the company. Though there are definitely some things that can be kept on a “need to know” basis, make sure that your staff knows about major shifts in policy and procedure well in advance if you want to continue forging a trusting relationship with them.

7. Promoting from the outside

Absolutely nothing can bruise a relationship with a star employee more than keeping them stuck in the position they’re currently in when a promotion comes across the board. This is especially true when employers take in an outsider as a “consultant” or some other title that is meant to specifically keep a great employee in the position they’re in. Many employers will do this because they don’t want to lose that employee in that position, but doing so will almost certainly have the opposite effect: Why should someone work hard if they have no chance of moving up within the company? A move like this will definitely leave your best employees so disillusioned that they’ll immediately start looking for a promotion elsewhere.

Featured photo credit: Employee Ownership/Cabinet Office via farm8.staticflickr.com

More by this author

7 Public Speaking Techniques To Help Connect With Your Audience 20 Little Signs You’ve Found The One 8 Signs of a Man Who Will Never Ever Stop Loving You 8 Things To Remember When Dating Someone With A Guarded Heart 14 Signs You’re Not Drinking Enough Water

Trending in Work

1 How to Write a Powerful Mission Statement for Your Business 2 20 Inspiring Vision Statement Examples (2019 Updated) 3 How to Quit Your Unfulfilling Job and Lead Your Dream Career 4 8 Critical Skills for Workplace Success and Career Advancement 5 How to Find Work Motivation When You’re Unfulfilled at Work

Read Next

Advertising
Advertising
Advertising

Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

Advertising

Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

Advertising

You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

Advertising

8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

Advertising

Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

Read Next