Advertising
Advertising

15 Social Media Tools Recommended By Experts

15 Social Media Tools Recommended By Experts

In 2015, everyone wants to proclaim him or herself as a “social media expert.” The truth, however, is that there are only a few on the frontline of the industry, and there are only a handful of revolutionary tools and technologies. We’ve done our best to scour the internet and learn from those who’ve had the most success. Ultimately, we came away with a list of 15 tools that you – and anyone who works with social media on a regular basis – must have to succeed.

Multi-Purpose Tools

1. Use Grammarly to Check Spelling

grammarly-screenshot

    When you’re in a word document, spellcheck is often taken for granted. But what about when you find yourself whipping up a quick tweet or typing a lengthy Facebook reply? Nothing makes you look more unprofessional than poor grammar and incorrect spelling. Grammarly is a free browser plugin that lets you spellcheck anything you write.

    Pros: Grammarly is very effective and this can help save embarrassing moments as you send a spelling, grammatical, or even typing error to your boss or a customer.

    Cons: I’ve found that the plugin can cause problems on individual webpages, although that is a rare problem.

    2. OptinMonster for Capturing Leads

    optinmonster-screenshot

      Upon first glance, you may not consider OptinMonster your prototypical social media tool, but it’s a resource that experts frequently use to maximize efficacy. When sending social users from a networking site to a landing page, OptinMonster allows you to A/B test pages for higher conversion rates and fewer bounces. The basic plan starts at only $49 for an entire year.

      Pros: Higher conversion rates equals more customers.

      Cons: $49. (Although with more customers this is well worth the price!)

      3. Discover.ly for Enhancing Networking

      discover.ly

        Again, not a typical social media tool, but that’s what makes it so great. Discover.ly is a free Chrome browser extension that gives you the capability to see which social networking sites your email connections are members of. It has the ability to take your online networking to the next level.

        Pros: Never forget why that name just looks so familiar.

        Cons: Too many plugins might slow down your browser.

        4. BuzzSumo for Better Market Insights

        Advertising

        buzzsumo

          Do you ever feel like you’re out of the loop when it comes to what people in your industry are talking about? With BuzzSumo, you’ll never feel like this again. It lets you type in any keyword or term and see how many people are talking about it and on which platforms.

          Pros: This is a great way to find content to share or even just a list of everything written by a particular person.

          Cons: The free version is pretty limited and you have to pay to get more content.

          Facebook Tools

          5. Edgerank Checker for Rich Insights

          erc-tour-recs

            Not really quite sure what’s happening on your Facebook page? Need rich insights to point you in the right direction? Edgerank Checker is an easy-to-use analytics tool that tells you how effective your page is and where you can improve. There are both free and paid plans available.

            Pros: This is a super useful tool for delving into your Facebook demographics and can give you a lot of valuable information.

            Cons: To get the most out of this tool, you have to upgrade to the pro version.

            6. Likealyzer for Improving Effectiveness

            likealyzer

              Likealyzer is a similar tool to Edgerank Checker and gives you helpful and ongoing tips for improving the effectiveness of your Facebook Page. It tells you exactly which posts your followers enjoy the most and which ones aren’t worth your time. The best part is that it’s free.

              Pros: It’s free! And it gives you really detailed information.

              Cons: Anyone can use it to look at anyone else’s Facebook page. So your competitor could use your information to their advantage as well.

              7. Heyo for Easy Facebook Contests

              Advertising

              content-inserted

                Do you every wonder how certain companies run such effective Facebook contests? Well, odds are pretty good they’re using a tool like Heyo – which lets you set up and optimize campaigns with no coding skills required. You can start with a free trial and then proceed with paid versions if you like the tool.

                Pros: Facebook giveaways are a very popular way to increase Facebook engagement.

                Cons: Again, you have to upgrade to the paid version to continue using it if you enjoy your free trial.

                8. Contact Form for Connecting with Followers

                contact-form

                  If you’re looking for a way to make your business more accessible to Facebook followers, you can use Contact Form to effortlessly add a contact section to your Facebook page. It utilizes Google Maps or Bing to show followers where you’re located.

                  Pros: This makes it a lot easier to communicate with your friends using your Facebook page, which is important for creating conversions.

                  Cons: You have to pay to remove the ads from your forms.

                  Twitter Tools

                  9. Bit.ly for Shortening Links

                  bitly

                    Are you tired of links taking up precious space in your tweets? Use Bit.ly to shorten URLs and maximize your tweetable real estate. There are both free and paid accounts.

                    Pros: Easily track who’s clicking on what links from where to better curate your content.

                    Cons: People might be more hesitant to click on a shortened link if they’re not sure where it’s pointing.

                    10. Paper.li for Curating Content

                    paperli

                      While everyone knows content curation is important on Twitter, it can be very time consuming. That’s why many experts use Paper.li to streamline the process in a sleek newspaper-style format. It’s free to try!

                      Advertising

                      Pros: It’s a very clean design and it’s awesome for finding interesting articles to read.

                      Cons: The free trial is only ten days. After that, you have to pay to continue using this site.

                      11. TweetDeck for Managing Accounts

                      tweetdeck

                        Managing multiple Twitter accounts can be challenging. That’s why you need a desktop app like TweetDeck to organize activity and stay on top of the things that matter most.

                        Pros: This is great for social media managers who are working on multiple accounts.

                        Cons: You can’t use this tool to manage other social media platforms like you can with Hootsuite.

                        Instagram Tools

                        12. ScheduGram for Account Management

                        schedugram

                          ScheduGram is sort of the TweetDeck for Instagram. It lets you efficiently manage multiple accounts by giving you the power to upload and schedule multiple posts. This is a paid tool, though, starting at around $5 per week.

                          Pros: As far as I’m aware, this is the only scheduler available for Instagram.

                          Cons: It’s by far the most expensive on our list, coming in at $260 a year.

                          13. Iconosquare for Promoting

                          iconosquare

                            Need help promoting your Instagram account to the masses? Iconosquare lets you manage your existing community while simultaneously assisting with growth. It has a slew of other features, including the ability to run and monitor contests.

                            Advertising

                            Pros: Iconosquare has powerful analytics tools beyond having an Instagram page on your Facebook.

                            Cons: Some of the higher-end features are hidden behind an upgrade-to-pro link.

                            LinkedIn Tools

                            14. Connected for Strengthening Relationships

                            linkedin-connected2

                              Do you ever wonder how you lose track of people so quickly? Well, with Connected, you can strengthen relationships via LinkedIn and continually stay relevant with those who matter most. This tool syncs your calendars and contacts and provides you with insights and reminders about friends, colleagues, and acquaintances.

                              Pros: This is an awesome tool for helping you remember details about your colleagues

                              Cons: It’s one more app you have to download.

                              15. LinkedIn Connected for Mobile Alerts

                                This awesome tool lets you stay connected wherever you are. The LinkedIn Connected app tells you when it’s someone’s birthday, notifies you when a connection switches jobs, and gives you information you need to know.

                                Pros: This app will send you alerts when you have networking opportunities on LinkedIn.

                                Cons: More notifications!

                                With these 15 apps, you too can become a social media expert. Which one is your favorite?

                                Featured photo credit: stokpic via stokpic.com

                                More by this author

                                Larry Alton

                                Business Consultant

                                We’ve Been Dreaming of These 10 Inventions, and They’re Almost Here How to Make Someone Who’s Angry at You Suddenly Become Nice (Even If He’s a Stranger!) You Have to Read This Before Going into Your 10 Day Juice Cleanse! boston 5 Historic U.S. Cities You Have to Visit in 2017 How to Teach Your Non-Tech Savvy Parent Some Useful Skills How to Teach Your Non-Tech Savvy Parents Some Useful Skills

                                Trending in Technology

                                1 8 Replacements for Google Notebook 2 7 Tools to Help Keep Track of Goals and Habits Effectively 3 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 4 10 Smartest Productivity Software to Improve Your Work Performance 5 18 Best Time Management Apps and Tools (2019 Updated)

                                Read Next

                                Advertising
                                Advertising
                                Advertising

                                Last Updated on May 14, 2019

                                8 Replacements for Google Notebook

                                8 Replacements for Google Notebook

                                Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

                                1. Zoho Notebook
                                  If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
                                2. Evernote
                                  The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
                                3. Net Notes
                                  If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
                                4. i-Lighter
                                  You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
                                5. Clipmarks
                                  For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
                                6. UberNote
                                  If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
                                7. iLeonardo
                                  iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
                                8. Zotero
                                  Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

                                I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

                                Advertising

                                In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

                                Advertising

                                Advertising

                                Read Next