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Top 10 Books To Equip You With Every Essential Business Skill

Top 10 Books To Equip You With Every Essential Business Skill

If you read and internalize and apply the principles and strategies in these 10 books, you will be wildly successful in a short period of time.

Essential skills in business you will learn from these books include:

  • Long-term thinking
  • Being an artist
  • Removing the non-essentials
  • Focusing on only what you can do
  • Automation and outsourcing
  • How to be bold
  • How to be a pro
  • How to skip unnecessary steps
  • How to create a culture of collaboration and innovation
  • And how to build a brand and a following around your passions

Let’s begin:

1. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

Delivering Happiness

    Long-term thinking is essential. When Tony was 23 years old, just six months after starting up Linkexchange, he was offered one million dollars. This blew him away. But he wasn’t impulsive. Five months later, he was offered 20 million. He held out. One year later, he sold the company for 265 million on his own terms.

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    2. The Icarus Deception: How High Will You Fly? by Seth Godin

    Icarus Deception

      Be completely transparent and vulnerable in your work and you will be richly compensated in this market. The higher you are willing to fly, the more pure your work will be. Don’t live between the lines of social conformity.

      3. Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins

      good to great

        Collins writes: “The old adage ‘People are your most important asset’ is wrong. People are not your most important asset. The right people are.”

        If you start with the right people, management not only becomes easier, but the likelihood of success becomes greater.

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        4. Essentialism: The Disciplined Pursuit of Less by Greg McKeown

        essentialism

          Say “no” to almost everything. Most of it is a waste of time. By doing so, you’ll be able to focus on the things that truly matter.

          5. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

          4 hour

            You can live a mobile lifestyle by using automation and outsourcing tools. All of the tools are available to create an automated income stream freeing you from the 9-5 drudgery. This skill is essential to create a life of freedom and to succeed in our increasingly freelance and mobile market.

            6. Bold: How to Go Big, Create Wealth and Impact the World by Peter Diamandis an Steven Kotler

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            bold

              In order to become a billionaire, you need to help a billion people. Don’t focus on incremental growth, focus on exponential growth.

              7. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

              war of art

                Either you are a pro or a fake. You get to decide. If you want to be professional at something, start doing it everyday like it’s your job. Eventually, it will be your job.

                8. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow

                Smartcuts

                  Climbing ladders vertically is the slow way to the top. You’ll want to switch ladders laterally in order to skip unnecessary “dues paying steps.” Some examples are U.S. Presidents. Most of the best Presidents spent the least amount of time in politics. They laterally switched from other fields.

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                  9. Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King, and Halee Fischer-Wright

                  Tribal Leadership

                    Culture is everything for an organization’s success. Most cultures compete within themselves. Amazing cultures compete with their competitors. Innovative cultures compete with no one.

                    10. Platform: Get Noticed in a Noisy World by Michael Hyatt

                    platform

                      Content is king. Platform is queen. Your platform is the people that listen to and follow you. This book will teach you how to build a brand and a following around that brand.

                      After reading, internalizing, and applying the concepts in these books, you will quickly find yourself a radical success.

                      Featured photo credit: Vintage Books/Sharon & Nikki McCutcheon via flickr.com

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                      Last Updated on July 17, 2019

                      The Science of Setting Goals (And How It Affects Your Brain)

                      The Science of Setting Goals (And How It Affects Your Brain)

                      What happens in our heads when we set goals?

                      Apparently a lot more than you’d think.

                      Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

                      According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

                      Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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                      Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

                      Love, Loss, Dopamine, and Our Dreams

                      The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

                      Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

                      So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

                      Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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                      One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

                      Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

                      Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

                      The Neurology of Ownership

                      Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

                      In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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                      But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

                      This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

                      Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

                      The Upshot for Goal-Setters

                      So what does all this mean for would-be achievers?

                      On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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                      It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

                      On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

                      But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

                      More About Goals Setting

                      Featured photo credit: Alexa Williams via unsplash.com

                      Reference

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