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6 Skills People Good At Writing Cover Letters Never Told You

6 Skills People Good At Writing Cover Letters Never Told You

Humans by nature prefer to do the task that is predictable and structured so as to avoid confusion and uncertainty. When I think about job applications, I personally feel that only one part of the application process is truly unstructured: the cover letter.

No, the cover letter is not just an extension of the resume and it definitely shouldn’t be. Although, it is defined as a document that “provides additional information on your skills and experience”, there is certainly no reason to simply re-write what you have already written in your resume. What’s the resume for then?

You have the qualifications necessary for the job. However, when you think about it, another applicant probably does too. You’ve always been successful at managing a team. Great! But, maybe other applicants have managed several teams and for the longer period. The resume won’t necessarily make you stand out of the crowd. Your cover letter; however, can tell the employer why you wanted to apply for the job and what you can offer that others cannot. Think of it as your Unique Selling Point (USP).

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You have a few paragraphs to get their attention. It may be your only chance to add personality and spark interest before the interview. If you’re successful, be sure to stick around your phone when it rings.

Here are six tips on writing a compelling cover letter you probably haven’t heard of before.

1. Always Keep it Crisp

I don’t mean short and snappish crisp. By crisp, I mean it should be freshly written and up-to-date. You don’t want to pick up a cover letter you wrote six years ago while you were in college applying for a part-time at McDonald’s. Write it all over again. Any cover letter you write should be targeted towards the company, the specific job, and the position you are applying for. It should include your most recent accomplishments and highlight all of the skills you’ve developed over time. Plus, the “rules” your teacher taught you six years ago are probably as antiquated as your desktop computer at the time.

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2. Do Your Homework

You’re probably tired of hearing this phrase because when it comes to the job application process, it’s everywhere. Research on the company, research on the employers, and research on what they could ask…yada yada. It’s frustrating, I know. But it’s necessary! Yes, even before you write up your cover letter, you need to dig deep into what rules to follow, different types of cover letters, contemporary examples in various writing styles, and other information that would help you write a knock-out cover letter.

3. Draft it Up

Once you’ve got all the points you need, get straight to drafting! Try not to go overboard with the research. Do not re-write something someone else wrote. As we mentioned before, this part of the application process is not entirely systematized. This means that you should give yourself the freedom to spill your own personality and interests in accordance with the position you are applying for. Some of the best two paragraphs can take hours to devise. Give yourself plenty of time to craft compelling reasons for them to hire you and what you are willing to offer. As Eddie Beverage from Live Career says, a cover letter should focus on your employer and the position, so DON’T make it about you and only your needs.

4. Go for Broke

Imagine being an employer for a second and reading the following objective at the top of a resume: “My name is Irene, and I want to work in a challenging position in a reputable organization having a professional environment, prospects of growth, and ample opportunities of learning to develop skill, proficiency, and experience.”

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If you are perceptive enough, you probably already know that this person copy-pasted an overly-long sentence off of another resume and doesn’t mean a word of it. Employers complain that MOST applicants tend to be overly predictable and quite boring. Given the amount of time employers have to scan resumes and cover letters during the screening process, you have only a few seconds to get their attention. How do you stand out? Push yourself to take that risk and give your cover letter a spin by adding pizzazz to your intro. It might be risky, but it is the only way you ensure you will grab the employer’s attention.

As marketing expert and influential speaker Seth Godin says, “In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. ― from his book, Tribes: We Need You to Lead Us.

5. Lean on A Friend

Ask a friend with fabulous writing skills to do you a favor and edit your final document. Not only will a friend give you a different perspective (like what you should or shouldn’t be including), but also correct your over-looked mistakes.

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6. Print it Out

Chances are that you’ve done your spell-checks, payed careful attention to those green or red flags, and already asked a friend to give it one final look. Now, you’re ready to attach it and hit send. Wait, don’t do it yet! Before you do that, print it out and read it aloud. When you’re trying to spot mistakes, this technique works like magic.

Even if a cover letter isn’t required, don’t skimp on what could be your only chance to make an impression. The cover letter isn’t meant to be an agonizing step to the application process, but rather an opportunity to “Sell Yourself” differently compared to others. So, CARPE DIEM…. Tell a story your resume could never narrate.

Featured photo credit: Tom Hanks/Maria Elena via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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