“The Message from the Lungs” is loud and clear: Stop. Smoking.
Although most smokers probably don’t think too much about it, the above video shows just how much tar builds up in your lungs over a lifetime of inhaling carcinogenic material.
In conjunction with the Thai Health Promotion Foundation and Faculty of Medicine for Chulalongkorn University, BBDO Proximity Thailand extracted tar from the lungs of a man who had smoked for 50 years of his life on a daily basis, and created ink from it. They then bottled and distributed it to the public, accompanied by a demonstration of just how much ink was created, and how incredibly dark it is.
Though the exhibition was, of course, meant to reach all members of the public, BBDO Proximity Thailand focused its efforts on “current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.”
Although the dangers of smoking are well-documented and generally well-known, many people continue to ignore warning signs throughout their lives. Smokers need to be especially aware of the dangers of second-hand smoke, which can affect loved ones who have never voluntarily taken a single puff of a cigarette. New studies have shown the detrimental effects of third-hand smoke, a relatively new concept which focuses on the residual smoke deposits on clothes, hair, skin, and surfaces throughout the household of smokers.
If you or someone you know and love needs help quitting smoking, check out this helpful guide full of tips and other resources to assist you along the way to a more healthy lifestyle.
Featured photo credit: Flickr via flickr.com