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10 Quick Ways To Become A LinkedIn Star

10 Quick Ways To Become A LinkedIn Star

While we are always told as job seekers and business owners to cultivate a strong and integrated social media profile, a lack of meaningful metrics make it difficult to understand whether or not our efforts have been successful. This task is made even harder by the sheer volume of social media outlets now available, as each has their own specific benefits and unique purposes for users.

Some offer more value than others in the commercial world, however, with LinkedIn arguably the most effective networking tool for professionals. It is also one of the most productive, with recent reports suggesting that the social media jobs platform could add a staggering $2.7 trillion to the global economy. It may even benefit up to 540 million members by the year 2025 and increase global employment by 72 million full-time positions.

To capitalize on LinkedIn’s growing influence as a professional networking tool, you will need to optimize your presence and create a profile that captivates employers or potential partners. Here are 10 simple and time-effective ways in which you can achieve this as an existing user:

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1. Import your existing email contacts

No matter how long you have been using LinkedIn, you are likely to have an older email account that includes the details or previous employers, colleagues and freelance collaborators across multiple industries. Your email is therefore an invaluable source of information that can provide the foundation for successful networking, and LinkedIn allows you to benefit from this by seamlessly importing your contacts and searching for them on the site. This process is automated and takes a matter of moments, while it can boost your number of meaningful connections considerably.

2. Update your profile regularly to reflect your existing status

It is a cardinal sin to neglect your LinkedIn profile page, as this is the first resource that new and existing contacts will see when they search your name. You must therefore be proactive and regularly update your profile where necessary, ensuring that your work portfolio and existing skill-sets are accurately represented at all times. This is particularly important in evolutionary market sectors such as marketing and computer programming, where the requisite skills and training requirements are constantly been updated. By constantly realigning your profile to suit the market, you will remain in demand and in the forefront of employers minds’.

3. Ask your colleagues to leave recommendations and endorsements

The traditional letter of recommendation can make or break a job application, and LinkedIn have a unique feature that enables members to endorse each other’s work within specific job roles and organisations. While some may be loath to ask initially, these recommendations can add credibility to your profile and reinforce both current and future applications. The same can also be said for the websites Skills and Endorsements section, where members champion the skills of others on the basis of previous collaborations. There is strong evidence to suggest that those with a higher number of endorsements will rank more favourably in LinkedIn search results, so it is important to interact with others and share recommendations.

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4. Use existing video testimonials to reinforce your quality of work

The video upload feature on LinkedIn’s profile pages are criminally underused, especially by sole traders or small business owners with a strong, existing consumer base. After all, the vast majority of profile pages look the same, so the use of video can help to distinguish your brand or service even in a competitive market sector. Perhaps the best use of this resource is to record and upload genuine customer or client testimonials’, which are known to increase sale conversion rates across multiple platforms. In this respect, you can use LinkedIn to successfully distinguish your service and capitalize on a satisfied and engaged client base using existing testimonials on your website.

5. Optimize your profile for search

This should be common sense, especially when you compare the functionality of a professional networking resource with a branded website. After all, both are used to increase online visibility and engage others, and just as you would use the principles of SEO to enhance the reach of your website you should optimise your LinkedIn profile for search. To achieve this you simply need to research the keywords that relate to your industry or service, perhaps using Google’s analytical tools to drive accurate results. Then integrate these into your profile as naturally as possible, as this will help to improve your visibility on the site without using text in a repetitive manner.

6. Blog regularly and become a thought leader

The concept of thought leadership is best described as being the entry point into a relationship, whether this is between collaborators or businesses and a potential customer base. LinkedIn is therefore the ideal platform through which to initiate such relationship, especially if you make the most of the sites now universally accessible blogging resource. By committing to create original, relevant and insightful blog posts on a regular basis, you can organically advertise your expertise while also ensuring that your profile ranks well in relation to industry specific keywords. This need not take a huge amount of time either, especially if you focus on creating short and concise posts that hold the reader’s attention.

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7. Use LinkedIn’s trending content tools to publish relevant posts

If you do decide to republish posts, write new blogs or simply share some newsworthy content, you may as well make sure that you are this is in the user’s interests. To help you achieve this, you should take a few moments to use LinkedIn’ own trending content tools, as this will automatically analyse posts and updates before relaying those that are most relevant to you and your connections. This offers you best possible chance of engaging readers and ensures that you optimize your time when creating content.

8. Actively participate in LinkedIn groups

While this may sound time-consuming, it initially requires a willingness to search for relevant, professional groups that are within your industry. By being selective and choosing two or three groups based on their popularity, relevance in terms of keywords and existing membership base, you can then to subscribe to daily updates that are delivered directly to your email inbox. From here you simply need to take five or 10 minutes out of your daily schedule to respond and interact with other members, as you share your insight and build strong professional bonds.

9. Reinforce the values of human interaction

According to research conducted by Econsultancy, 74% of all marketers believe that personalisation increases customer engagement. This is part of a wider trend that is relevant to LinkedIn users, as personal messaging and the underlying values of human interaction remain far more powerful than generic connection requests or overly optimised text. With this in mind, you can improve your networking credentials and appeal by personalising the individual messages that you send to others, even if this is just to show an interest in their activities or business. This will help build longer-lasting and meaningful relationships that deliver value over time.

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10. Create a call to action

On a final note, why not conclude your profile summary with a succinct and relevant call to action? Although this is largely associated with businesses, the psychology of the call to action can easily be applied to individuals who are looking to network with others. So depending on whether you want individual to interact with your blog, visit a website or email you directly, be sure to add a concise call to action that shares this eloquently with other LinkedIn members. The key thing to remember is to keep your call to action relatively brief and clear, while also avoiding any overly optimized or sales-influenced copy that is likely to deter readers.

Featured photo credit: Smi23 / A Name Like Shields Can Make You Defensive via flickr.com

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Last Updated on October 28, 2020

How to Take Time for Yourself and Restore Your Energy

How to Take Time for Yourself and Restore Your Energy

Do you ever find yourself longing to take time for yourself? Many of us are so busy with work, school, and home life that often there is no time left over to do something that you enjoy. What follows are some ways to carve out that essential time you need to slow down, enjoy life, and rejuvenate your mental and physical health.

The Importance of Self-Care

In today’s on-the-go society, taking time for yourself is often looked upon as being selfish or unproductive. You have a job to do, kids to take care of, meals to cook, bills to pay, and the list goes on. How can you possibly justify taking time out for self-care without feeling guilty[1]?

The truth is that without self-care, you’re not giving yourself a fighting chance to give your best to each aspect of your life. If you don’t take care of your own needs first, you’ll find yourself burnt out and struggling in everyday life before you know it[2].

Take time for yourself with self-care

    Shift your perspective and accept that taking time for self-care is key if you truly want to live a productive, happy, and successful life.

    Simple Ways to Take Time for Yourself

    Finding time to focus on self-care can be difficult, especially with the demands of work and family life. Often, scheduling time before you need it can be a great to way to ensure you don’t skimp on the all-important personal time. Here are a few simple ways to take time for yourself.

    Evenings With Yourself

    Try to save certain weeknights just for you. If others ask you to do things those nights, just tell them you have plans. Use the time for gardening, reading, exercise, thinking, or the ultimate luxury of doing nothing!

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    Monthly Treat

    Schedule a treat for yourself once a month. It could be on your lunch break, a weekend, or it could be leaving work early. Maybe you get a spa treatment, go see a movie, a haircut, play golf, or whatever treat you’re always thinking about but rarely get to do.

    Schedule it in at least a month before to ensure that nothing gets in the way of that time.

    Buy Tickets in Advance

    Buy tickets for a baseball game, theater production, concert, or any other event you would enjoy. Having the tickets already in hand will force you to make it happen!

    Leave Work on Time

    This is one of the simplest things you can do when you’re craving personal time. Many of us stay at work late on a regular basis. If this is you, make it a point to leave work exactly on time at least once a week, if not more[3]. And then enjoy that time by participating in your favorite hobby or spending time with a friend you rarely see.

    Join a Group

    Joining a group can be a great way to include socializing when you take time for yourself. Find a group or club that revolves around an interest or passion of yours or something you’ve been wanting to try. You can find a book club, photography club, or bird watching group. It can be anything that helps you feel rejuvenated.

    Take an Adult Education Class

    Have you been wanting to learn something new or brush up on something you learned a while back? There are tons of free online classes, and many community colleges also offer free or cheap classes.

    You can learn a foreign language, try yoga, or brush up on your painting skills.

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    Exercise

    For busy people it can be difficult to make time for this, but it’s important to do so. A new habit is started with just one step.

    For example, you can walk for 20 minutes in the morning, and then build on that success daily. Vary how you spend that time. On some days use the time for thinking and daydreaming. Other days you can listen to motivational audio, and on days you want a real boost, listen to your favorite music!

    However, if you’ve been exercising for a while and usually listen to music, try go without any input for a change. Instead, let your mind wander and expand.

    Here are some ways to find time for exercise in your busy life.

    Taking Time for Yourself on the Go

    Some of us spend hours commuting to and from work. This can be a great chance to take time for yourself!

    Commute Via Public Transportation

    If you can, ditch your car and let someone else do the driving. Use that time to plan your day or do some reading, writing, creative thinking, or even meditation.

    Driving in Your Car

    Make the most of this time, and vary how you spend it. If you always listen to music, perhaps also try educational radio (NPR), audio books, or even quiet time.

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    Use that quiet time for brainstorming. Either think in your head or even talk your ideas out loud. Bring a voice recorder. You could write a book via voice recorder over time.

    Waiting in the Car

    If you find that you have a certain amount of “waiting time” in your life, change how you perceive it. Instead of “waiting time,” you can instantly change it into “free time” by reading a book, writing a to-do list, or practicing meditation.

    Two Birds With One Stone

    Look for ideas where you can fit in time for you within things you need to do already or that will have multiple benefits. See the ideas below to give you an idea.

    Walk to Work

    This is a a great one because you’re accomplishing many things at once. You’re getting exercise, you have time to think or enjoy music/audio, and you’re helping to save the environment.

    Arrive Early

    Any appointment that you have, plan to arrive 15-30 minutes early. Then use this time to sit back and relax with a book or magazine.

    Volunteer

    There are so many benefits with this. You make a difference for others, escape work and personal worries, and grow as a person. This about what kind of volunteering interests you and find a group to join. It could be environmental, educational, or anything that brings you a sense of purpose.

    Eat Lunch Alone

    Try sneaking away for a quiet lunch alone on a park bench or even in your car. Enjoy some quiet time with no one to talk to and no distracting noises.

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    Time Away From Kids

    You love your kids, but sometimes you just need a break from parent life. Here are some ideas to help you step away from that role for a bit.

    Organize a “Mom’s/Dad’s Morning Out” Circle

    If you have a friend or group of friends, you could arrange to share babysitting services a few times a month so that others in the group get some time alone.

    Hire a Babysitter

    Make a plan to have a babysitter that you trust watch your children once a month or once a week so that you can take time for yourself. Take it a step further and make that a date night or a night you participate in a class or hobby.

    Find a Gym With a Babysitting Service

    Find a gym that offers childcare so that you can take a yoga class, do some strength training, or even work out with a personal trainer. Make sure you fully research the safety of their childcare program first, though, and get some references if possible.

    The Bottom Line

    If you feel like you need to take time for yourself and relieve stress, there are many ways to do it. Even if you have a chaotic life where there seems to be only seconds to spare on any given day, it’s possible to carve out time for yourself by simply planning ahead. Make this a monthly occurrence to begin a healthy self-care habit.

    More Tips on Self-Care

    Featured photo credit: Erwann Letue via unsplash.com

    Reference

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