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10 Quick Ways To Become A LinkedIn Star

10 Quick Ways To Become A LinkedIn Star

While we are always told as job seekers and business owners to cultivate a strong and integrated social media profile, a lack of meaningful metrics make it difficult to understand whether or not our efforts have been successful. This task is made even harder by the sheer volume of social media outlets now available, as each has their own specific benefits and unique purposes for users.

Some offer more value than others in the commercial world, however, with LinkedIn arguably the most effective networking tool for professionals. It is also one of the most productive, with recent reports suggesting that the social media jobs platform could add a staggering $2.7 trillion to the global economy. It may even benefit up to 540 million members by the year 2025 and increase global employment by 72 million full-time positions.

To capitalize on LinkedIn’s growing influence as a professional networking tool, you will need to optimize your presence and create a profile that captivates employers or potential partners. Here are 10 simple and time-effective ways in which you can achieve this as an existing user:

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1. Import your existing email contacts

No matter how long you have been using LinkedIn, you are likely to have an older email account that includes the details or previous employers, colleagues and freelance collaborators across multiple industries. Your email is therefore an invaluable source of information that can provide the foundation for successful networking, and LinkedIn allows you to benefit from this by seamlessly importing your contacts and searching for them on the site. This process is automated and takes a matter of moments, while it can boost your number of meaningful connections considerably.

2. Update your profile regularly to reflect your existing status

It is a cardinal sin to neglect your LinkedIn profile page, as this is the first resource that new and existing contacts will see when they search your name. You must therefore be proactive and regularly update your profile where necessary, ensuring that your work portfolio and existing skill-sets are accurately represented at all times. This is particularly important in evolutionary market sectors such as marketing and computer programming, where the requisite skills and training requirements are constantly been updated. By constantly realigning your profile to suit the market, you will remain in demand and in the forefront of employers minds’.

3. Ask your colleagues to leave recommendations and endorsements

The traditional letter of recommendation can make or break a job application, and LinkedIn have a unique feature that enables members to endorse each other’s work within specific job roles and organisations. While some may be loath to ask initially, these recommendations can add credibility to your profile and reinforce both current and future applications. The same can also be said for the websites Skills and Endorsements section, where members champion the skills of others on the basis of previous collaborations. There is strong evidence to suggest that those with a higher number of endorsements will rank more favourably in LinkedIn search results, so it is important to interact with others and share recommendations.

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4. Use existing video testimonials to reinforce your quality of work

The video upload feature on LinkedIn’s profile pages are criminally underused, especially by sole traders or small business owners with a strong, existing consumer base. After all, the vast majority of profile pages look the same, so the use of video can help to distinguish your brand or service even in a competitive market sector. Perhaps the best use of this resource is to record and upload genuine customer or client testimonials’, which are known to increase sale conversion rates across multiple platforms. In this respect, you can use LinkedIn to successfully distinguish your service and capitalize on a satisfied and engaged client base using existing testimonials on your website.

5. Optimize your profile for search

This should be common sense, especially when you compare the functionality of a professional networking resource with a branded website. After all, both are used to increase online visibility and engage others, and just as you would use the principles of SEO to enhance the reach of your website you should optimise your LinkedIn profile for search. To achieve this you simply need to research the keywords that relate to your industry or service, perhaps using Google’s analytical tools to drive accurate results. Then integrate these into your profile as naturally as possible, as this will help to improve your visibility on the site without using text in a repetitive manner.

6. Blog regularly and become a thought leader

The concept of thought leadership is best described as being the entry point into a relationship, whether this is between collaborators or businesses and a potential customer base. LinkedIn is therefore the ideal platform through which to initiate such relationship, especially if you make the most of the sites now universally accessible blogging resource. By committing to create original, relevant and insightful blog posts on a regular basis, you can organically advertise your expertise while also ensuring that your profile ranks well in relation to industry specific keywords. This need not take a huge amount of time either, especially if you focus on creating short and concise posts that hold the reader’s attention.

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7. Use LinkedIn’s trending content tools to publish relevant posts

If you do decide to republish posts, write new blogs or simply share some newsworthy content, you may as well make sure that you are this is in the user’s interests. To help you achieve this, you should take a few moments to use LinkedIn’ own trending content tools, as this will automatically analyse posts and updates before relaying those that are most relevant to you and your connections. This offers you best possible chance of engaging readers and ensures that you optimize your time when creating content.

8. Actively participate in LinkedIn groups

While this may sound time-consuming, it initially requires a willingness to search for relevant, professional groups that are within your industry. By being selective and choosing two or three groups based on their popularity, relevance in terms of keywords and existing membership base, you can then to subscribe to daily updates that are delivered directly to your email inbox. From here you simply need to take five or 10 minutes out of your daily schedule to respond and interact with other members, as you share your insight and build strong professional bonds.

9. Reinforce the values of human interaction

According to research conducted by Econsultancy, 74% of all marketers believe that personalisation increases customer engagement. This is part of a wider trend that is relevant to LinkedIn users, as personal messaging and the underlying values of human interaction remain far more powerful than generic connection requests or overly optimised text. With this in mind, you can improve your networking credentials and appeal by personalising the individual messages that you send to others, even if this is just to show an interest in their activities or business. This will help build longer-lasting and meaningful relationships that deliver value over time.

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10. Create a call to action

On a final note, why not conclude your profile summary with a succinct and relevant call to action? Although this is largely associated with businesses, the psychology of the call to action can easily be applied to individuals who are looking to network with others. So depending on whether you want individual to interact with your blog, visit a website or email you directly, be sure to add a concise call to action that shares this eloquently with other LinkedIn members. The key thing to remember is to keep your call to action relatively brief and clear, while also avoiding any overly optimized or sales-influenced copy that is likely to deter readers.

Featured photo credit: Smi23 / A Name Like Shields Can Make You Defensive via flickr.com

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Last Updated on July 16, 2019

6 Effective Ways to Enhance Your Problem Solving Skills

6 Effective Ways to Enhance Your Problem Solving Skills

Have you ever thought of yourself as a problem solver? I’m guessing not. But in reality, we are constantly solving problems. And the better our problem solving skills are, the easier our lives are.

Problems arise in many shapes and forms. They can be mundane, everyday problems, or larger more complex problems:

What to have for dinner tonight?

Which route to take to work?

How to fix a project that’s running behind schedule?

How to change from an uninspiring job to a career you’re really passionate about?

Every day, you’ll be faced with at least one problem to solve. But it gets easier when you realize that problems are simply choices. There’s nothing ‘scary’ about them other than having to make a decision.

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No matter what job you’re in, where you live, who your partner is, how many friends you have, you will be judged on your ability to solve problems. Because problems equal hassles for everyone concerned. And people don’t like hassle. So the more problems you can solve, the less hassle all-round, the happier people are with you. Everyone wins.

Why Are Problem Solving Skills Important?

Problem is something hard to understand or accomplish or deal with. It can be a task, a situation, or even a person. Problem solving involves methods and skills to find the best solutions to problems.

Problem solving is important because we all have decisions to make, and questions to answer in our lives. Amazing people like Eleanor Roosevelt, Steve Jobs, Mahatma Gandhi and Martin Luther King Jr., are all great problems solvers. Good parents, teachers, doctors and waiters all have to be good at solving different sort of problems as well.

Problem solving skills are for our everyday lives.

How to Enhance Problem Solving Skills

Most people believe that you have to be very intelligent in order to be a good problem solver, but that’s not true.

You don’t have to be super smart to be a problem solver, you just need practice.

When you understand the different steps to solve a problem, you’ll be able to come up with great solutions.

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1. Focus on the Solution, Not the Problem

Neuroscientists have proven that your brain cannot find solutions if you focus on the problem.[1] This is because when you focus on the problem, you’re effectively feeding ‘negativity,’ which in turn activates negative emotions in the brain. These emotions block potential solutions.

I’m not saying you should ‘ignore the problem,’ instead, try to remain calm. It helps to first, acknowledge the problem; and then, move your focus to a solution-oriented mindset where you keep fixed on what the ‘answer’ could be, rather than lingering on ‘what went wrong’ and ‘who’s fault it is’.

2. Adapt 5 Whys to Clearly Define the Problem

5 Whys is a problem solving framework to help you get to the root of a problem.

By repeatedly asking the question “why” on a problem, you can dig into the root cause of a problem, and that’s how you can find the best solution to tackle the root problem once and for all. And it can go deeper than just asking why for five times.

For example:

If the problem is “always late to work”…

  • Why am I late to work?
    I always click the snooze button and just want to go on sleeping.
  • Why do I want to go on sleeping?
    I feel so tired in the morning.
  • Why do I feel tired in the morning?
    I slept late the night before, that’s why.
  • Why did I sleep late?
    I wasn’t sleepy after drinking coffee, and I just kept scrolling my Facebook feed and somehow I couldn’t stop.
  • Why did I drink coffee?
    Because I was too sleepy at work in the afternoon, not having enough sleep the night before.

So there you see, if you didn’t try to dig out the root of the problem, you may just set a few more alarms and have it beep every five minutes in the morning. But in fact, the problem you need to solve is to quit Facebook surfing endlessly at night so you’ll feel more energetic in the day time, and you won’t even need coffee.

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3. Simplify Things

As human beings, we have a tendency to make things more complicated than they need to be! Try simplifying your problem by generalizing it.

Remove all the details and go back to the basics. Try looking for a really easy, obvious solution – you might be surprised at the results! And we all know that it’s often the simple things that are the most productive.

4. List out as Many Solutions as Possible

Try to come up with ‘ALL POSSIBLE SOLUTIONS’ – even if they seem ridiculous at first. It’s important you keep an open mind to boost creative thinking, which can trigger potential solutions.

Coming from 10 years in the corporate advertising industry, it is drummed into you that ‘No idea is a bad idea’ and this aids creative thinking in brainstorms and other problem-solving techniques.

Whatever you do, do not ridicule yourself for coming up with ‘stupid solutions’ as it’s often the crazy ideas that trigger other more viable solutions.

5. Think Laterally

Change the ‘direction’ of your thoughts by thinking laterally. Pay attention to the saying,

‘You cannot dig a hole in a different place by digging it deeper.”

Try to change your approach and look at things in a new way. You can try flipping your objective around and looking for a solution that is the polar opposite!

Even if it feels silly, a fresh and unique approach usually stimulates a fresh solution.

6. Use Language That Creates Possibility

Lead your thinking with phrases like ‘what if…’ and ‘imagine if…’ These terms open up our brains to think creatively and encourage solutions.

Avoid closed, negative language such as ‘I don’t think…’ or ‘But this is not right…’.

The Bottom Line

There’s nothing scary about a problem when you start to adapt my advice.

Try not to view problems as ‘scary’ things! If you think about what a problem really is, it’s really just feedback on your current situation.

Every problem is telling you that something is not currently working and that you need to find a new way around it.

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So try to approach problems neutrally – without any judgment. Practice focusing on defining a problem, keep calm and not to make things too complicated.

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Featured photo credit: Unsplash via unsplash.com

Reference

[1] Planet of Success: Problem vs Solution Focused Thinking

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