When it comes to utilizing cloud data, businesses often find themselves clueless as to where to turn. Many of their goals may be the same (easier management, greater productivity, etc.), but finding the right solutions out there is a task that can prove quite challenging. Put simply, the cloud has a lot to offer companies, but that potential can too often go untapped. Luckily, a number of businesses have risen to the forefront of utilizing cloud data, unlocking all that potential in some innovative ways. While the word “revolutionary” may be a tad bit overused these days, these companies offer a new way of thinking that helps propel cloud data forward. Businesses interested in reaching their goals would be wise to take a closer look.
Yes, that’s a lot of capital letters, but the service IFTTT provides doesn’t have to be complicated (the company’s name rhymes with “gift,” in case you were curious). IFTTT basically works by helping users have more control over the apps and products that they normally use. This is done by allowing them to create “recipes” connecting their apps. “If” recipes take the form of the well known “If, Then” cause and effect relationship, only this one ties directly into the apps used. For example, you can create a recipe with IFTTT dictating that every time you post a picture to Instagram, that photo is saved in Dropbox. “Do” recipes allows users to create personalized buttons, allowing them to control products like their thermostats, playlists, calendars, and other items. By using the cloud to give people more control, IFTTT’s rules engine takes cloud data into a more usable route.
Similar to IFTTT (though without the long acronym), Zapier also employs a rules engine to give you more connected apps. Instead of creating recipes, Zapier allows you to create Zaps using triggers and actions. By setting the trigger and action, you can automate certain tasks. For example, a Zap can be created with the trigger of receiving an email and the action being getting an SMS message. This is a convenient way to move data between apps seamlessly. With more automation, users can get more work done, manage multiple accounts easily, and work with lots of data without trouble. Zapier makes using cloud data accessible for everyone.
DataHero takes a different strategy to using cloud data, this time by developing a self-service analytics platform. DataHero’s service helps businesses connect all of their cloud services together, analyzing all of that information and coming up with some valuable business insights. Essentially, Datahero takes cloud data and compiles it into one centralized location. The company also helps everybody within an organization use the service, whether they are a data expert or not. With increased business intelligence, companies will be in better position to make the most use out of their cloud data.
Much like DataHero, Chartio is a big data analytics tool all about taking data from multiple sources. Much of Chartio’s focus is turning that data into easy-to-use formats through the creation of charts, graphs, and other forms of data visualization. Chartio also allows for easy in-depth queries that take into account all the sources of data a company is using. With more complex analytical queries, the self-service analytics platform Chartio delivers makes communicating business insights easier than ever.
Similar to Chartio and DataHero, Domo is all about taking a bunch of complex information and merging it into one place—in this case, a specialized business platform. This platform helps businesses connect to all the data they use no matter the source, whether it be on the cloud, through social media, or on-site software. This makes it possible for anyone within the organization to access and analyze, creating a more dynamic business. If a company makes their use of data central to their operations, as Domo supports, it makes them better at making business decisions.
These are just a few of the companies making great strides in the use of cloud data, opening up new opportunities to businesses all over the world. They empower organizations, giving them added capabilities. With this type of innovative thinking leading the way, cloud data is more usable than before. Finally, companies have ways to unlock all of big data’s potential thanks to these big data analytics tools.
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