Stores are busy right now. Maybe people aren't buying as much as in past years but they're buying nonetheless. Everyone is in the spirit of giving, but deep down also looking forward to receiving. The common denominator here is "things" and "stuff". Now, I'm all for making people happy and seeing the smile on their face when they open an exciting gift - that really brings me joy. And, of course, I love receiving a gift from someone special, but life experience has taught me that this "stuff" cannot really bring what most of us want for Christmas .