Rapid Realignment: Proven Strategies for Unbeatable Performance
(Editor’s Note: This is a guest post by Dr. George H. Labovitz and Victor Rosansky, the
co-authors of Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance.)
When Admiral Vern Clark became Chief of Naval Operations in 2001, he made our previous book, The Power of Alignment, required reading for all the admirals in the Navy. He did so because he could sense there was enormous misalignment in his organization that was costing his service in terms of performance and money. “Things were broken in ways that nobody knew,” he explained. “The Navy was hollowing out. It was my sense.” He told us, “that if we were a public company, we’d have been in Chapter 11.”
In support of his focus on alignment, we pointed out that there is over thirty years of empirical research that shows aligned organizations outperform their nearest competitors by every major financial measure. He surprised us, however, when he said, “that may be true, but the main reason I made alignment my number one goal wasn’t financial. It was because in my business, second place is a terminal disease.” At that moment we learned why the imperative to align is so great in military and government organizations: because the price of misalignment is so high.
But military and government organizations offer unique challenges to leaders charged with rapidly realigning them to meet ongoing challenges. Government functions are usually supply driven, and operating units are often insular and bureaucratic. Their focus is on spending budgets and on activities versus customer-related performance metrics. Also the scale of these organizations is often very large and the timeframe required for realignment is often very short.
We spent years measuring the state of alignment within major military and government organizations and working with senior leaders to improve it, often with dramatic results. The lessons we’ve learned from military and government leaders who successfully realigned their organizations are contained, with others, in our new book Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance (McGraw Hill 2012).
For example, one of those capable leaders was Vice Admiral Phil Balisle, head of the Naval Sea Systems Command, or NAVSEA. NAVSEA is a huge enterprise with over 54,000 people and a budget of more than $20 billion dollars. It is responsible for the technical and engineering support and long-term maintenance of the surface fleet and submarines.
VADM Balisle took command in at a time when the Navy’s brass felt that NAVSEA needed to revolutionize its procedures, streamline operations, and break away from the perception that it was dedicated to the status quo. He knew that the Navy’s usual three-year command cycle would make implementing long-term change difficult. Could he get it all done in three years?
Adding to the challenge was the fact that the majority of his work force was civilian, not military. Most had been doing their jobs for years and had developed an entrenched way of doing things that had made them resistant to change — rapid change in particular.
In taking on his task, Balisle adopted what we call a Slow-Faster-Faster approach: taking his time (up to six months), initially to listen, learn, gather data, and plan; speed up with a set of ambitious initiatives; and, finally, going all out to engage the workforce in enduring change, assessing alignment at each stage.
Each initiative adopted what Balisle’s teams would call the “Hundred Day March.” One hundred days to align and transform long-established practices seemed daunting, but Balisle felt that the foundation of change had to be laid down quickly. The first 30 days of each “march” would be devoted to defining the problem and objective. What needed fixing, and how could they fix it? For each initiative the remaining 70 days would be devoted to implementation. By the end of the hundred days, the goal was to have new and aligned structures in place.
The balance of Balisle’s years in command was devoted to making those new structures enduring, and to engaging the workforce — from top to bottom — in the new way of operating. Gaining buy-in was an important challenge for each team. It required an aggressive communication plan that would reach every sailor and civilian employee with a consistent message over time. As in every other successful example of rapid realignment, message consistency and repetition was required to sustain the alignment initiative. Measurement was also essential. Balisle and his team used our web-based alignment assessment tool each year to measure how people were responding to changes and to identify barriers to further progress.
As challenging as the NAVSEA project was, and as taxing as its hundred-day marches were for people, it worked. As Phil Balisle told us:
“We saw results very quickly — money savings and improved efficiencies. We were doing jobs with less people, were cleaning up work areas so people felt better about their work and the organization of it. We could see tangible things that were very important to where we had to go. We also received recognition of progress in the Federal Government’s 2005 survey of Best Places to Work, which showed significant improvement in NAVSEA’S across-the-board scores and a rating well above Navy and Department of Defense averages. These results, which included ranking No. 1 in effective leadership among U.S. Navy organizations, were an especially notable achievement given the amount of change we imposed on the workforce.”
These scores were gratifying, as NAVSEA had consistently ranked low in the Department of Defense survey prior to Balisle’s command.
VADM Balisle’s experience, and that of other military/government leaders we have worked with, proves that no matter how challenging the environment, with focused leadership action rapid realignment can be achieved.
Dr. George H. Labovitz, co-author of Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance, is the founder and CEO of ODI, an international management training and consulting company, and professor of management and organizational behavior at the Boston University Graduate School of Management.
Victor Rosansky, co-author of Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance, is co-founder and president of LHR International, Inc. He has more than 25 years of experience as a consultant, helping Fortune 500 clients to drive rapid strategy deployment and alignment.
(Photo credit: Business Chart showing positive growth via Shutterstock)
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