LinkedIn is a website that allows individuals to post their work history and other qualifications online as a digital resume for job seekers and the employed alike. For this reason, LinkedIn has become the prime source for individuals to find a job or upgrade their careers and for employers to fill job positions with qualified individuals. If you aren’t seeing the benefits of LinkedIn, then there may be an aspect of your profile hurting your chances.
How can you make your LinkedIn page more attractive to employers? We will see how today.
Treat It Like an Interview
Appearance is an important aspect of an interview. A first impression can be what shuts you off the job, or gets your foot in the door. It’s important to use the same judgement for your LinkedIn photo, the digital first impression to an employer. By using a picture that shows you dressed well and not in a compromising position, the employer will look more to you as a prospective employee. Yes, even though LinkedIn is a social network, you shouldn’t use your Cancun bikini photo as your profile picture. A simple picture, without a distracting background is the photo to make use of.
LinkedIn is, after all, heavily reliant on who you know. Unlike Facebook, where you are friends with individuals and see every mundane thing that they are up to, LinkedIn serves a higher purpose. For that reason, the individuals you associate with come with multiple benefits. They can help out with introductions, an aspect of LinkedIn that allows you to become acquainted with other individuals in your industry through the connections you already hold. Additionally, the ability for individuals you’ve worked with to vouch for your experience is the biggest benefit.
Have Your Experience Vouched
LinkedIn allows for individuals to have recommendations on their profiles for the various work experiences they’ve had. This is a great way to confirm the work experience that you have. As a result, your LinkedIn profile looks more attractive. Not only does it certify the work experience you put on your LinkedIn, recommendations also allow the prospective employer to hear a personal account of your work. Finally, a written account can even fulfill some of the requirements prospective employers may have for job listings, for example when needing references. All you’ll have to do is point the employer to your profile.
Keep Profile Up to Date
A final way you can make your LinkedIn profile attractive to employers is by ensuring that the information on your profile is actually current. If you made your profile when you were an undergrad in college and now you are working on your masters, it may be worthwhile to update your profile with such crucial information. Keeping a good inventory of your skills and qualifications is exponentially helpful in making yourself marketable. Plus, LinkedIn’s feature that allows you to print your profile into a professionally formatted PDF profile makes it easy to satisfy job offers done in person.
There are a lot of smaller aspects that go into creating an article that can lead you to a job. Understanding that while this site is a social network, it is a social network with a purpose. LinkedIn is one where connecting with individuals can lead to higher pay or even a better occupational opportunity, and when it is taken seriously or kept updated, you’ll be surprised by which aspects of your profile can separate you from the job of your dreams. Let us know in the comments below how LinkedIn has helped you in your job search.
Kawasaki suggests 10 more ways (his readers contributed two more) to use LinkedIn: Twelve Ways to Use LinkedIn