In everything, timing is everything.
On social media, timing is also a significant factor. If you post on the worst times, you may badly affect your influence on a specific social media platform. That issue will have a snowball effect on your reputation and record. In turn, your connections, followers, or friends will rate you and your profile based on your social media skills on the said social network. Ultimately, those elements will affect your professional standing, and your business performance.
Let’s look at an example here: on LinkedIn, it is recommended to post before or after business hours. Let’s speculate… Since most of the members of this platform are professionals, they are active online before or after business hours. It’s obvious, they are busiest during business hours so they won’t be alert with your posts on those hours. Here, the best time to post is: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET and the worst time is: 10 p.m. to 6 a.m. ET.
Check out the following infographic courtesy of Social Caffeine for more eye opening information.
There were some stunning facts released recently from both Twitter and Facebook: 6 Ways to Make Your Daily Social Media Activities More Productive with Buffer