Apple and Android are two of the main dominant players in the tablet market. Alongside of all the advancements in recent technology and the increasing number of choices, it’s understandable why many consumers find it difficult to pick between them and do so with an informed mindset. You don’t have to copy your friends or even your family. I’ve always opted for Android over Apple, while my siblings swear by Apple. It’s ultimately down to personal preference. I’ve done some research into what makes Apple’s tablets, what makes Android’s tablets and what types of people are better suited to each brand.
Apple has built an incredibly strong ecosystem and the iPad is a major strength within it. With the App Store which has over 800,000 apps, 300,000 specifically designed for the iPad and the remainder being able to run in compatibility modes (this is where a software that emulates an older version of software in order to allow obsolete software and files to remain compatible with the newer version).
Other characteristics of the iPad that gives the consumer that unique experience is found in the many accessories. You can sync up wireless keyboards, speakers and printers, convert it into a mini arcade game station and stream what’s on your iPad to your Apple HDTV, provided you have one. You can also FaceTime and iMessage on the iPad thanks to the integrated services you can place free text messages, voice calls or video calls to family, friends and co-workers. While these services can be available on Android, you have to download suitable apps to do the job.
The iPad is generally easier to use and understand by consumers as the format and software don’t stray too far from the iPhone. A comforting feature of owning an iPad is that Apple approves each app individually, ensuring that there are no false claims, that the app works efficiently on the device, and that any possibilities of viruses being downloaded are eliminated. This is a great relief for any and all iPad users as it means they can download apps freely without the worry of bugs or disingenuous applications
While some consumers like the familiarity that comes with owning an iPad, a limitation is that there’s not much scope for customization and its ability to expand. As Apple approves all its apps before they’re released, it does mean that some don’t get released despite being useful. The iPad’s storage is also of limited capacity and cannot be expanded through flash drives, which means once you’ve used up all your storage space, that’s it! Another downfall with the iPad is that it’s more expensive than its Android competitors. As tablets are becoming more common and the availability is increasing, you can get a current generation Android tablet for around $200 in comparison to the iPad Mini, which averages at around $400.
One of Android’s biggest strengths and key selling points is the diverse range of devices of which you can choose from, not to mention the level of customization you can then apply to it once you’ve picked via custom layouts and themes. The three main tablets that get consumer attention are the Google Nexus, Samsung Galaxy and Kindle Fire.
Android has evolved significantly within its markets in the last few years and such evolution has given them the capabilities to add an array of features to its devices, such as widgets. These are small apps that run on your home screen so that you don’t have to open them individually, an example being weather updates. Apple devices don’t accommodate this feature so it something that is only available with Android.
With Androids evolved capabilities came the advancements in the Google Play market, which now has roughly 800,000 apps. Android do not have the same approach as Apple when it comes to monitoring which apps get into their market, so not all of them may be very useful or run very efficiently on your device. However, they do have a 15 minute grace period after you’ve downloaded/bought an app to test it out and if you’re not satisfied you can uninstall/return without being charged.
The new production in 7-inch tables like the Google Nexus 7 provide consumers with a much cheaper entry into the tablet market than Apple. This is because Android sells it to its customers at a loss to them. It is a competitive strategy against Apple and helps them gain more market share within the Android market as a whole.
The Google Play market is strong feature of Android devices, but it is also one of their biggest weaknesses. This is due to the absence in monitoring what apps are available for consumers to download, and this element of unknown will leave many consumers uneasy and subsequently result in them opting for Apple tablet devices because of the security they can offer. Android have, however, provided the Kindle Fire tablets with its own App Store, but this means a more limited selection with the apps.
While many would assume that the variety of devices Android offer would help attract consumers, it also has a downside when it comes to the support network. This is because Android operating system updates are not compatible with all of their devices, which makes it more difficult for app developers to eliminate bugs on all devices and as a result, it can lead to stability problems with some apps.
The iPad is an especially good tablet for the more creative consumers whose intentions with owning a tablet exceed beyond the general media consumption. It’s true that the movie, music and book features are great if that’s all you want it for, but it can also be used to make movies, create your own music and write your own books.
It goes without saying that customer loyalty with Apple devices will work in favor for the consumer thanks to the ability to synchronize and connect between devices. Take, for example, Photo Stream: you can share photos between your phone and tablet and as mentioned before, you can’t go wrong with being able to wirelessly send your iPads display to your Apple HDTV.
The iPad is also ideal for those consumers who are slightly intimidated by the recent advancements in technology. The simple design makes it a lot easier to use than those tablets that offer diverse levels of customization and this also minimizes the learning curve that comes with owning any new device.
The Android device relates to the group of consumers who want to customize their tablets, those who aren’t intimidated by technology and those who want to get the most out of owning one.
Customer loyalty will also come into play with Android too, and for those who want a tablet for watching movies, reading books, listening to music and playing games, it will definitely live up to your expectations.
Android has also opened up the market to those consumers with less disposable income thanks to their significantly low selling price in comparison to Apple. So if you want the same relative experience, with the added benefit of consumer customization and home screen widgets, for a much cheaper cost, then this is definitely the tablet for you.
I hope now you can at least make a decision between Apple and Android, I’ll save choosing between the Android devices for another day.
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