Sticky Ideas Workshop (Part 4): Credible
”I’m not a doctor, but I play one on TV.” Back in the early ‘80s, Vick’s Formula 44 cough syrup ran commercials that opened with that line, featuring Peter Bergman, who indeed played a doctor on The Young and the Restless All My Children. Vick’s could, of course, have chosen an actual doctor to tell us how good Vick’s product was, but instead chose a TV star – someone… » Continue
August 24 2007 | By Dustin | Tagged: Communication, credibility, ideas, madetostick, statistics, teaching, writing | 4 comments»
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