Experience Building

The difference between Starbucks and McDonalds from a coffee perspective is what? The experience. Starbucks wants almost $4 for a cup of coffee near me, and McDonalds wants $2. Starbucks wants $6 an hour for wifi, and McDonalds wants $2. It's far more cost effective for a road warrior to sit in a McDonalds doing their internet chores.But would you tell a client you're sitting in a McDonalds? Would… Continue reading

August 31 2006 | By Chris | Tagged: events, experience, hacks, howto, Management, meetings, planning, social+engineering | 9 comments»