Posts Tagged ‘promotion’

How to Get Promoted

If you work in a large organization and are ambitious for career progression then here are a number of things that you can do to assist your journey.1.  Do your job well. I know that this is stating the obvious but it is the starting point.   For promotion it is a necessary but not a sufficient requirement that you perform your current duties diligently.  Many people think that this is… Continue reading

5 Things to Do Before You Build Your Personal Brand

Most people don't take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends.  I have many friends who are instructed to become lawyers, doctors and accountants by their parent who is already in that field and wants to… Continue reading

Where Would You Be Today Without Social Media Tools?

Social media is becoming completely integrated in our lives.  It has altered the way we communicate as human beings and changed the way we do business.  It has flattened corporate hierarchies and tightened our relationships.  Of course, traditional ways of networking and messaging still hold true, such as text messaging, email, phone calls and in-person "meetups" (tweetups in the social media world).  The greatest part about this… Continue reading

Your Personal Brand is Equal to Your Google Results

People you know or have never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.Some… Continue reading

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services… Continue reading

Personal Branding Basics

Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you're a brand. Like corporate and… Continue reading

How To Pitch Successfully

Why should I listen to you? I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others.Working as a blogger and journalist for the past eight years provided me with insight on how to pitch successfully. Proceed with the knowledge that you will only succeed in pitching if… Continue reading

Help a Reporter (and Yourself) Out

Ever wonder where journalists and other writers find the experts they quote in their stories? In the past, reporters counted on their own networking, and on a service called ProfNet. ProfNet lets journalists search their database of experts and contact them individually to see if they’d be interested in being interviewed.Until recently, ProfNet has been about the only game in town, as far as finding real experts is concerned… Continue reading

How to Spam

In my last post, I talked about how to get the most out of social media sites and services like Digg, LinkedIn, and Twitter. Entirely coincidentally, Thursday Bram write a post about marketing yourself shortly after.Unfortunately, any medium that makes itself so easy to use to promote yourself as today’s social media also makes it easy for idiots, jerks, and scam artists to promote themselves. As the… Continue reading

How to Get a Blogger to Promote Your Product

You have a product or service to promote. You've heard great things about "conversational marketing", "viral marketing", and the like. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product.

It's a good idea. So good that thousands marketrs and PR folks have been deluging bloggers from the… Continue reading

10 Ways to Pimp Your Blog

A couple months ago, I wrote a newbie's guide to blogging to help you get started with blogging. If you've been blogging for a little while now, you might be looking at how you can take the next step. To that end, this post offers 10 ways to "pimp" your blog, both in the sense of "tricking out" your blog to make it more attractive and more useful… Continue reading

How to Be a Good Neighbor In an Attention Economy

These days, everyone has too much on their minds. Gone are the days when woke up, went to the factory, put in your time, came home, and sat down with a selection from the three TV shows on that night. Gone, too, are the days when a long-distance call from grandma in Wisconsin was an event, something to look forward to and to put everything on hold for. Or… Continue reading

Building Relationships: 11 Rules for Self-Promotion

It's no secret: to get ahead, you have to promote yourself. But for most people, the thought of promoting themselves is slightly shady. Images of glad-handing insurance salesmen or arrogant know-it-alls run through our heads.The reality is that we all rely on some degree of self-promotion. Whether you want to start your own business, sell your novel to a publisher, start a group for your favorite hobby, or… Continue reading

Why Self Promote?

When you're not good at telling people how good you are it can be hard to get the recognition you want. People aren't going to assume you're the best at something; you'll have to let them know.And we're not talking about bragging. If you're a freelancer you may already be knowledgeable in the fine art of self promotion and bragging rights, but for many it's new ground.Self-promotion is giving… Continue reading

Using Technorati’s WTF to Promote your Blog

DoshDosh.com is trying an experiment to utilize Technorati's 'Where's The Fire' voting thingamajig to promote blogs. WTF is set up to provide informative blurbs of popular Technorati searches so to keep everyone in the loop, I guess.What it really looks like is a Digg-style addon. Either way, it's worth looking into to improve your site's traffic. Here’s all the really basic stuff about how to get started. 1. First, visit Technorati’s… Continue reading

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