Posts Tagged ‘personal branding’

Does Your Company Support Your Blog?

As much as you think blogging and social networking are mainstream, corporate America has not caught up quite yet. Many companies are fearful that they are losing control of their brand -- and they are. Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand. You've probably seen a blog… Continue reading

September 28 2009 | By Dan | Tagged: blogging, marketing, personal branding, social-media | 14 comments»

Build Your Personal Brand by Working for Free

After reading that headline, you may think I'm insane or tell yourself that working for free is out of the question. There have been millions of layoffs since the end of 2007 up until now and for college graduates, the competition might make you comatose. The NACE reports that 41% of students haven't even started the job search and 27% of graduates are going to graduate school because… Continue reading

May 21 2009 | By Dan | Tagged: career, personal branding, work | 16 comments»

3 Areas You Must Invest in During an Economic Recession

The global economy is plummeting and people are starting to lose hope, faith in our government practices and in their ability to be successful during these challenging times. With millions of job losses and the media poisoning our minds with information that may be only half accurate, we need to start taking the time to invest in three main areas: our financial education, our personal brands and building strong relationships… Continue reading

May 1 2009 | By Dan | Tagged: finance, invest, Money, personal brand, personal branding, self-promotion, success | 27 comments»

4 Steps to Personal Branding Success

In light of my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan), coming out internationally today, I want to share the main process used in the book that will help you build a powerful brand. Personal branding helps you stay very productive because you can focus on projects you enjoy and have a sense of purpose and passion behind them. It's… Continue reading

April 7 2009 | By Dan | Tagged: brand, business, marketing, personal branding, self-promotion | 11 comments»

Repositioning Your Personal Brand in This Economy

The economy isn't getting better anytime soon and tons of people are losing their jobs every second. The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent.When you get laid off, you have far more choices than you could possibly imagine. The problem that most people have is that they freak out and quickly apply to as… Continue reading

March 27 2009 | By Dan | Tagged: branding, career, career development, job, job searching, personal branding | 11 comments»

5 Things to Do Before You Build Your Personal Brand

Most people don't take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends. I have many friends who are instructed to become lawyers, doctors and accountants by their parent who is already in that field and wants to… Continue reading

March 17 2009 | By Dan | Tagged: audience, freelance, personal branding, promotion, self-employment, self-promotion | 7 comments»

Command and Control Your Google Results

In my last post, I gave you an introduction to your Google results and forced all of you to Google your name. If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position to own your results page quite easily.Many of you will get random results when you… Continue reading

February 26 2009 | By Dan | Tagged: blogging, brand, google, identity, personal branding, social-network | 4 comments»

Your Personal Brand is Equal to Your Google Results

People you know or have never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.Some… Continue reading

February 19 2009 | By Dan | Tagged: google, marketing, name, personal branding, promotion, search-engine, self-promotion | 13 comments»

Personal Branding Basics

Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you're a brand. Like corporate and… Continue reading

February 10 2009 | By Dan | Tagged: brand, identity, marketing, personal branding, platform, promotion, self-promotion | 32 comments»