Dealing with social media and networking is a chore. There’s so much going on in too many different places, and keeping track of all that information is hard enough; managing your own is another story. EventBox, a beta application for Mac OS X Leopard, is designed with this problem in mind. The purpose of…

Why should I listen to you? I have successfully pitched to local and national media outlets, ranging from the Albany Times Union, where I blog, to The Christian Science Monitor, MSNBC.com, E! Online, Newsweek, The LA Times, and others. Working as a blogger and journalist for the past eight years provided me with insight on how…

by libertyandvigilance “Social media” has numerous definitions, and all of them share the principle that the Internet has given us a lot of cheap ways to communicate with each other. As computers have gotten cheaper and broadband pipes have become fatter, we’ve expanded the multimedia involved: text has been prominent…

Photo by docpi First, the title’s meant a touch colloquially. Second, that doesn’t budge the fact there’s a lot of truth to it. Third, if you’re into lifehacks (presumably that’s why you’re reading this blog), particularly marketing ones, I’ll reveal why the best marketers knowing each other matters to you. There’s no…

Photo by autan Every month, there are new business books on the market promising “secrets & insights” into “exciting change” which is happening… right now! They often use curiosity-baiting phrases like “Learn how [BUZZWORD] is transforming the way we communicate” or “Use the power of [ANOTHER BUZZWORD] to engage your customers”…

There are ways to become famous that don’t require spending a bunch of money – or killing anyone. It is easy enough to become famous but it is a bit harder to become famous for positive reasons. Avoid the negative ways of doing this such as jumping off a building. The challenge is to engage…

Something Old, Something New: The Press Release Businesses have been using the press release as a marketing tactic for forever. So why haven’t you used it for your blog or business yet? Maybe because the press release lives in the old offline world. It’s important to remember that there are many people who are still plugged…

Your time is important. Your attention is even more valuable. So, why are you listening to whatever your radio pours into your ears on the ride to and from work? At your desk, if your company is forward thinking enough to have a fairly reasonable internet policy, why not swap out the chatter of coworkers…