Posts Tagged ‘marketing’

Does Your Company Support Your Blog?

As much as you think blogging and social networking are mainstream, corporate America has not caught up quite yet. Many companies are fearful that they are losing control of their brand -- and they are. Companies are trying to put together social media guidelines as quickly as possible, so that employees know what they can and cannot say online, concerning their brand. You've probably seen a blog… Continue reading

September 28 2009 | By Dan | Tagged: blogging, marketing, personal branding, social-media | 14 comments»

5 Ways to Make Sure You’re Asking Well

I wrote a post here last week called "Can't-Miss Marketing: Just Ask" that got a lot of interesting responses. Sure, people said, asking is all well and good, but what does "asking well" actually mean?It's an interesting, and important, question to consider. If, as I've seen time and time again, good things really come to those who ask, what do they do right? What traits do they have in… Continue reading

July 6 2009 | By David | Tagged: ask, career, favor, marketing, request, work | 12 comments»

Can’t-Miss Marketing: Just Ask

In the year since I started blogging, I've gotten a bunch of freelance writing gigs and regular jobs writing all over the Web. But, initially, no one offered them to me. I had this blog I was proud of, a super-cool design, and yet the offers didn't flood in. Crazy, right? Tell me about it.I finally decided that if I wanted something to happen, I had to go and get… Continue reading

June 24 2009 | By David | Tagged: ask, career, favor, marketing, request, work | 21 comments»

Are you Satisfied?

In September of 1960, J.F. Kennedy engaged Richard Nixon in the first presidential candidates’ debate. Kennedy’s opening statement in that debate has now become the famous “I am not satisfied” speech. What Kennedy’s team rightly strategized was that in any competitive environment, political or businesses, sustainable success starts with focusing on your own house. You will not win the race by focusing on the competition. There are a number of reasons for this... Continue reading

June 16 2009 | By Clemens | Tagged: branding, business, coaching, competition, customer, entreprenuership, leadership, Management, marketing, success | 6 comments»

Ten Great Ways to Promote your Book

So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However… Continue reading

April 9 2009 | By Paul | Tagged: amazon, author, book, marketing, promote, publish, review | 14 comments»

4 Steps to Personal Branding Success

In light of my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan), coming out internationally today, I want to share the main process used in the book that will help you build a powerful brand. Personal branding helps you stay very productive because you can focus on projects you enjoy and have a sense of purpose and passion behind them. It's… Continue reading

April 7 2009 | By Dan | Tagged: brand, business, marketing, personal branding, self-promotion | 11 comments»

If your business disappeared tomorrow…

If your business disappeared tomorrow, would anybody miss you? We all want to survive and we all want to thrive. But how cool would it be if your customers needed you to survive even more than you did? What would you be prepared to do to be that irreplaceable? Continue reading

March 9 2009 | By Clemens | Tagged: business, entreprenuership, leadership, Management, marketing | 8 comments»

Your Personal Brand is Equal to Your Google Results

People you know or have never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.Some… Continue reading

February 19 2009 | By Dan | Tagged: google, marketing, name, personal branding, promotion, search-engine, self-promotion | 13 comments»

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services… Continue reading

February 12 2009 | By Dustin | Tagged: audience, best-practices, engagement, marketing, promotion, twitter | 25 comments»

Personal Branding Basics

Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you're a brand. Like corporate and… Continue reading

February 10 2009 | By Dan | Tagged: brand, identity, marketing, personal branding, platform, promotion, self-promotion | 32 comments»

Why All the Best Marketers Know Each Other

Photo by docpiFirst, the title's meant a touch colloquially. Second, that doesn't budge the fact there's a lot of truth to it. Third, if you're into lifehacks (presumably that's why you're reading this blog), particularly marketing ones, I'll reveal why the best marketers knowing each other matters to you.There's no shortage of self-help books that claim to help you get what you want. Some… Continue reading

October 17 2008 | By Torley | Tagged: connected, connection, fame, followup, godin, humor, idea, kawasaki, marketer, marketing, media, meme, Money, social, success | 14 comments»

How to Spam

In my last post, I talked about how to get the most out of social media sites and services like Digg, LinkedIn, and Twitter. Entirely coincidentally, Thursday Bram write a post about marketing yourself shortly after.Unfortunately, any medium that makes itself so easy to use to promote yourself as today’s social media also makes it easy for idiots, jerks, and scam artists to promote themselves. As the… Continue reading

August 20 2008 | By Dustin | Tagged: conversation, etiquette, marketing, promotion, spam | 9 comments»

Buzzwords Are Disposable, Human Beings Are Not

Photo by autanEvery month, there are new business books on the market promising "secrets & insights" into "exciting change" which is happening... right now! They often use curiosity-baiting phrases like "Learn how [BUZZWORD] is transforming the way we communicate" or "Use the power of [ANOTHER BUZZWORD] to engage your customers".Buzzwords include but aren't limited to "Web 2.0", "virtual worlds", and just about anything… Continue reading

August 20 2008 | By Torley | Tagged: business, buzz, buzzword, Communication, language, marketing, media, mindhack, social, story | 6 comments»

It’s Time To Market Yourself

If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time.It's up to… Continue reading

August 19 2008 | By Thursday | Tagged: marketing, personal promotion | 8 comments»

8 Essential Skills They Didn’t Teach You In School

Lately, I've been simultaneously using less and less of what I learned in school while discovering more and more skills that are vital to success which were never even offered in school!If I were to be 100% honest, probably the most valuable skill I learned in college was how to talk to girls (certainly a vital skill for happiness and success, but not what I was there to learn).The economics… Continue reading

August 15 2008 | By Brian | Tagged: audiobook, business, education, happiness, life, marketing, negotiation, networking, school, speed-reading, success, time-management | 111 comments»