Sticky Ideas Workshop (Part 5): Emotional

If you want to connect -- I mean, really connect -- with an audience, you have to hit 'em square in their emotions. Movie makers know this, and exploit it to the fullest, making us laugh, cry, punch the air in triumph, jump out of our seats in terror, and even swell with love for all humanity -- almost on demand.A lot of times this is pretty cheap… Continue reading

August 29 2007 | By Dustin | Tagged: emotion, ideas, madetostick, malcolmgladwell, psychology, tippingpoint | 4 comments»