I’ve heard a lot of great business ideas lately — and more than a few people announcing that now is the right time to go into business for yourself. I think that there’s a lot to be said for becoming an entrepreneur during a down economy — although the risks definitely go up. With…

Remember Mikey, the kid from those Life cereal commercials in the ’70s? “Hey Mikey, he likes it!” In 1983, the actor who played Mikey was at a birthday party where he ate six bags of Pop Rocks, that fizzy candy, and also drank an entire six-pack of Pepsi. The pressure from the reaction of…