At first glance, Acrobat.com doesn’t seem like anything special. We’ve seen Buzzword before, of course. And we’ve seen all the various Google application, as well. Acrobat.com can’t have anything new to offer, right? Adobe Buzzword Like I said, Acrobat.com looks like a pretty version of every other set of office applications out there at first…

The problem we suffer from today, in business and elsewhere, is the use of jargon and consulting BS by people who neither know what they mean precisely, nor expect those they’re speaking to understand them. Indeed, that’s often the point: to use language that you hope makes you sound like an expert before a non-expert audience.

Buzzwords block our ability to think and communicate clearly, so people are left confused and frustrated. The buzzword “motivation” is a prime example. Though it sounds precise, it has that typical characteristic of all buzzwords: a vague cluster of meanings lumped within a single word.