Buzzwords Are Disposable, Human Beings Are Not

Photo by autanEvery month, there are new business books on the market promising "secrets & insights" into "exciting change" which is happening... right now! They often use curiosity-baiting phrases like "Learn how [BUZZWORD] is transforming the way we communicate" or "Use the power of [ANOTHER BUZZWORD] to engage your customers".Buzzwords include but aren't limited to "Web 2.0", "virtual worlds", and just about anything… Continue reading

August 20 2008 | By Torley | Tagged: business, buzz, buzzword, Communication, language, marketing, media, mindhack, social, story | 6 comments»