Posts Tagged ‘branding’

Are you Satisfied?

In September of 1960, J.F. Kennedy engaged Richard Nixon in the first presidential candidates’ debate. Kennedy’s opening statement in that debate has now become the famous “I am not satisfied” speech. What Kennedy’s team rightly strategized was that in any competitive environment, political or businesses, sustainable success starts with focusing on your own house. You will not win the race by focusing on the competition. There are a number of reasons for this... Continue reading

Repositioning Your Personal Brand in This Economy

The economy isn't getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent. When you get laid off, you have far more choices than you could possibly imagine.  The problem that most people have is that they freak out and quickly apply to as… Continue reading

Life Lessons of the Dread Pirate Roberts

Once word leaks out that a pirate has gone soft, people begin to disobey you, and then it's nothing but work, work, work, all the time.  Ah, who can resist the call of the pirate’s life. Yo ho, ho yo, right? I was surprised to find recently that, while The Princess Bride'’s Dread Pirate Roberts is clearly a fictional character, there really was a dreaded pirate Roberts who sailed the high… Continue reading

Personal Development Lessons from Branding?

The Story of the $800 Jeans I recently watched a presentation given by a journalist (Benjamin Wallace) who had taken an extensive look at the way people shop; what they buy, why they buy, how much they spend and why some people are prepared to part with obscene amounts of money for the supposed 'top shelf' versions of every day items (jeans, wine, olive oil, beds, coffee). His talk was essentially an… Continue reading

Stepcase Lifehack – Rebranding with New Design

I founded Lifehack.org in May, 2005, as a place to share the little tips and tricks, or “hacks” — that I and others had discovered to make their work flow a little more smoothly, a little more quickly, and little higher quality. By 2007, Lifehack.org had grown far beyond my original vision with just sharing what I learned. I began expanding the scope of the site by adding new contributors. Lifehack.org… Continue reading

8 Ways to Take It to the Next Level

No matter what you're doing, there comes a time when you are going to want to take things up a notch. Maybe it's your career -- even if things are going along fine right now, ultimately you'd like to get a promotion, increase your client base, or reach a larger audience. Or maybe it's a hobby that you think you'd like to turn into a career.

Getting started… Continue reading

How To Brainstorm Domain Names

If you're in the business of creating websites and registering domain names you will have encountered the all important question: What do we call it? When starting a business, now-a-days, thinking of a name that could be registered as a domain is very important [if you will operate a lot on the web]. That said, availability of a name shouldn't compromise what you are actually trying to achieve with the… Continue reading

10+ Powerful Sales Concepts For Blogging Success

Selling Subscriptions to Your Blog If you're giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people's most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales… Continue reading

Branding Your Blog for Success

Why Brand Your Blog? Do you get frustrated when visitors to your site don't convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how. Gaining a High Volume Readership What makes a reader want to… Continue reading

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