In light of my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan), coming out internationally today, I want to share the main process used in the book that will help you build a powerful brand.  Personal branding helps you stay very productive because you can focus…

In my last post, I gave you an introduction to your Google results and forced all of you to Google your name. If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position…

Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first…

The Story of the $800 Jeans I recently watched a presentation given by a journalist (Benjamin Wallace) who had taken an extensive look at the way people shop; what they buy, why they buy, how much they spend and why some people are prepared to part with obscene amounts of money for the supposed ‘top shelf’…