Photo by Steph L. Tools. We all have ‘em. We all use ‘em — or at least try to. It’s one thing to read a glossy list of “44 hot WordPress plugins!” or “25 ways to look for stock photos”, another thing to actually try them all. The best tools are…

You have a product or service to promote. You’ve heard great things about “conversational marketing”, “viral marketing”, and the like. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product. It’s a good…