Americans went into mourning last November when Hostess closed its doors and Twinkies, Ding Dongs and CupCakes disappeared from shelves nationwide. Those of us who grew up on the tasty treats were elated this year when C. Dean Metropoulous & Co., of Pabst Blue Ribbon comeback fame, and Apollo Global Management brought the iconic snacks back to life. Today’s Twinkies are a bit smaller in size, but production and sales have never been sweeter. Talk about tenacity!
Despite the stir this comeback has created (for good and bad), we have to ask ourselves if there is anything we can learn from this wise, old sweet treat about perseverance? So, pull up a chair, get a cup of coffee and a Twinkie, and let’s explore what tenacity and Twinkies have in common.
The first thing is loss. Hostess saw the collapse of a company, thus the death of the Twinkie. Most of us have experienced times in our lives when we’ve felt that everything around us was collapsing. We feel totally out of control. We feel like we’ve lost our way. But are there some things we can do when the unexpected twists and turns in life throw us off balance? Absolutely! It’s what separates success from failure: it’s called perseverance. Here’s what we need to think about:
Identify your goal
Resurrection of the Twinkie was the goal. So the companies who brought Twinkies back had to come up with a new marketing strategy to make this work. They already had tons of publicity and a strong outcry from people all over the country who didn’t want to see Hostess go under, so the timing was perfect. Identifying your main goal is the first step in making something happen, then break that down into bite-sized pieces of sub-goals to clarify your vision. The main goal is broad. Sub-categories under that are more specific and provide direction.
Brainstorming possibilities requires that we identify the problem and develop solutions. What needed to happen to make the Twinkie’s comeback the sweetest ever? Perseverance requires we use those possibilities to craft a plan and keep working it until you see results.
Be willing to recognize blind spots
Sometimes we get stuck in ruts. This happens when we aren’t flexible and open to new ideas. To recognize our blind spots we have to be teachable. We also need an accountability partner to tell us what we may not want to hear about our blind spots or weaknesses.
Use failure as a springboard
Never give up. If you have a dream, keep fighting, keep pressing on, and keep persevering. Success takes time. There are so many famous people who failed miserably before they ever reached the top. The key is to keep trying!
People who persevere think and say positive things. It doesn’t mean they don’t feel negative emotions — they have just conditioned themselves to not dwell on the problems, and to focus on solutions. A steady diet of negative self-talk will kill your ability to persevere. Don’t let it happen!
Take action. Do the necessary work on the front end of things so you’ll be prepared to set yourself up for success. That could mean learning all you can about a product, a service, a skill set, the market, demand, and anything else you have to do to take the necessary first steps to action.
Take the necessary first steps
Perseverance means you may need to take necessary first steps more than once. The old adage “If at first you don’t succeed, try, try again,” may mean that you have to re-think, re-define and re-establish first steps. The key is not to give up. Keep learning — keep pushing forward. Most people give up right before a big breakthrough is about to happen.
Americans love a good comeback story, so whether you like Twinkies and Ding Dongs doesn’t really matter, what matters is you learn something from their story. We like to see the underdog win; it may even motivate us to buy a box. The next time you’re tempted to give up, or feel depressed that things aren’t working out the way you planned, go to the store and buy a box of Twinkies. Even if you don’t eat them, let them motivate you!
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