When can we confidently say that a certain content has gone viral? Is it when the content gets a lot of views? When it garners hundreds of shares? Or when it pushes people’s emotions to the brim?
From a marketing standpoint, Seth Godin has one of the best definitions: Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause. Because the currency of our future is ideas- the idea virus mechanism is how those ideas propagate.
I know a lot of you are involved in jobs or businesses connected to the web, so you ask the type of questions I included earlier. Here’s more: How does it happen, anyway? Does a content go viral because it boasts of valuable information? Just how do you go crafting contagious content?
That’s a mouthful regarding viral content, and we aim to shed light on the subject in the amazing graphics we’re about to unleash. As the title declares boldly — the art of creating viral content (yes, it’s an art) and that means it can be learned.