Blog Like A Pro In Three Easy Steps: Assess, Decide, Do


Many readers of Stepcase Lifehack are bloggers themselves and some of them are even making a (nice) living off of it. But, as fancy as it may seem, blogging is not an easy task. At least blogging for money, constantly, for several years in a row. I know it first hand, since I’m doing this for a good 4 years now.

So, a management system to keep things from falling a part will become compulsory, at some point. For those of you who reached this point, today’s post describes a system that proved its efficiency in the last year for me. Oh, and for those of you too much into GTD, this will sound almost too relaxing to be true. :)

The Blogging Buckets

The first thing you should do is to mentally break down the process into 3 realms, or, in much mundane terms, buckets. If you used to do this process in a single chunk, just stop. Instead, imagine 3 big buckets called Assess, Decide, Do. In each of these buckets you will put some of the daily tasks you used to perform in a single shot.

In order to make things even easier, you could also make 3 folders on your desktop. Or 3 mailboxes on your mail client. Whatever place you’re using the most, slice it up in 3 parts, where you would drop the processed information, as follows.

The Assess Bucket

In this folder (or mailbox, or bucket) you should put every single idea you have about a future blog post. Even more, you should also put ideas about upcoming products, partnerships, blog enhancements and so on. Whatever crosses your mind, and it’s related to blogging, just put it there, as raw as you can.


The role of this bucket is to capture everything that could enhance your activity. Just put it there and tweak is as much as you can. If it’s a blog post idea, add more stuff to it, spin-off other ideas or just evaluate if it would be a good thing to write or not. In this bucket, you’re not “doing” anything. You’re just capturing stuff and assess it.

The Decide Bucket

Once you can’t add something to an idea you assessed, it’s time to make a decision about it. That’s what you do in the Decide bucket. This is where you place the stuff you can’t Assess anymore. But you’re not yet doing it. You’re going to make a decision about it. Like signing a contract to do it.

That’s a good place to use a calendar too. Because what you’re doing in the Decide bucket is to plan and schedule what you’re going to do. Still, you’re not “doing” anything, you’re just deciding. There’s a trick, and you’ll see further down the road, that this bucket is going both ways.

The Do Bucket

This is where you actually perform stuff. This is where you write, publish, promote. This is where you interact, where you implement everything that was sent from Decide. The most interesting part is that you’re not supposed to “do” anything else, because… well, it was all taken care of.


Whatever you have to assess about a blog post, you assessed, now all you have to do is to write it. You already scheduled time and place in your calendar (in Decide, where you actually signed the contract to do that thing) so you know nothing will interfere. But if it does, just move that item back to Decide.

The Process

Suppose you wake up one morning and have a lot of blog post ideas. Just drop them all in Assess, in raw form. Then, look over the other material you have there. If there are really some ideas that can be done, that cannot be assessed anymore, move them to Decide.

Once in Decide, look up your schedule and plan ahead. Some of the stuff you get in Decide will be from Do, namely, stuff that you have to re-decide upon. That’s what I wanted to say with “working both ways”. Decide is a turning platform between your Do and your Assess. You can keep stuff there for as long as you want, provided that: a) you can’t assess it anymore, and b) you don’t have yet the resources for it (time, energy). But once you’ll have the resources, you will look over the Decide bucket and take out whatever you can do in the next period.

Then, once in Do, all you have to “do” is to focus on writing. Or on tweaking that theme. Or on creating some killer partnerships.

The neat thing about the whole process is that sometimes you feel more like being in Assess than in Decide or Do. That’s ok. Just perform whatever your bucket tells you to do. In a very subtle way, even procrastination, which is something very common in Assess, could be incorporated as valuable work, using this approach. Or sometimes you just feel like planning ahead and allocating resources. Ok, just use your Decide bucket. And sometimes, all you want to do is write. Just open your Do folder and pick up some of the blog post ideas you already sent there from Decide.


How Is This working?

And, most important, why is this working? Well, it’s part of a life management framework I developed a couple of years ago, called, you guessed, “Assess – Decide – Do”. If you’re interested to learn more, there’s a direct link in my bio.

As a long time GTD’er, I eventually hit a roadblock, where something just didn’t feel well. Felt “robotish” while doing my weekly review and also felt completely at lost when I didn’t have my “GTD setup” handy. So, after a few ramblings and dead ends, I suddenly realized that we’re not designed only to “Do”. And I think this is the fundamental mistake we make when we embrace a productivity technique.

We’re also designed to dream, to imagine things, without the pressure of a finished product (that would be the Assess realm) and also we’re designed to plan ahead, to arrange tasks in a future schedule and to decide whether or not are we going to do them or not (that would be the Decide realm). The last realm, Do, is the place for productivity methodologies like GTD, the place where we can draconically optimize the “doing” stuff.

But we need to express each and every part of our being in order to be balanced. We need to allow ourselves to just dream (or even procrastinate) as long as we root ourselves in the Assess realm. Also, we should free to make decisions about each and every thing, either moving it ahead to Do, or passing it back to Assess, for further processing, as long as we live in the Decide realm. While in Do, well, all we have to do is Do, without the pressure of Assessing whether what we do is good or bad, without the pressure of an agenda (because everything was taken care of in Decide, right?)


What will happen, if you truly implement this cycle, is that everything you will perform in Do will become smooth and with a touch of flow. You may not be the fanciest guy in the office, but you will do a lot more stuff.

And, what’s even more important, chances are that you will even enjoy more the entire process.

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