
In the year since I started blogging, I’ve gotten a bunch of freelance writing gigs and regular jobs writing all over the Web. But, initially, no one offered them to me. I had this blog I was proud of, a super-cool design, and yet the offers didn’t flood in. Crazy, right? Tell me about it.
I finally decided that if I wanted something to happen, I had to go and get it. So I did the simplest thing I could think of: I just asked for it. I wrote to a bunch of different sites, and asked if they needed writers. I pitched a few ideas, used my blog as a resume, and offered my services.
I couldn’t give you an exact number, but the response rate to my emails was extraordinarily low. Let’s just say that if I were a baseball player with that batting average, I wouldn’t be a baseball player much longer. Only a couple of people responded at all, and a few of those turned into the jobs I got initially as a freelance blogger. But my batting average wasn’t high.
And it didn’t matter. For the opportunities that didn’t come my way, all it cost me was a few minutes of my time to send an email. The hour it took to write ten emails, even if it only generated one response, was well worth it just for that one response.
I got my dream job this summer from exactly the same thing: I sent an email. I can’t explain why it worked, or why I got a response instead of the hundred or so other people my boss got applications from. It worked, though, and for one reason: I asked. If I never heard back, so be it; it’s a wasted ten minutes. But I did, and it became a fantastic experience for me.
Simply asking is the most useful marketing tool I’ve ever discovered. You can have a spectacular resume, the most polished skill set, and the perfect passions for a job or opportunity, but if you don’t ask for it, who’s going to know you want it? Asking, handled the right way, leads to nothing but positive results.
If you’re anything like me, you’re afraid of asking for things – especially things you really want. I think the problem is that we so fear getting turned down that we run away, in order to be able to somehow hold out hope that we’re good enough for it. Asking, and getting rejected, would somehow only prove our failure and our ineptness for what we really want.
The reality, though, is that there are a ton of reasons why an opportunity didn’t come along, most of which have nothing to do with you being a failure: there’s timing, restrictions, personality issues, and a whole litany of other reasons why the opportunity’s not right for you at the moment. Maybe your email just got lost, or maybe the person doesn’t like people with your name – whatever it is, not winning mean doesn’t mean you’re a loser. That can be hard to understand, but not getting down because your batting average isn’t perfect is key to success.
The more opportunities you put yourself out for, the more you’ll get. Do you want something, whether it’s a job, a cookie, or something else? Ask for it. Do it in a respectful, productive way, and you’ll get a response in kind – even if it’s no. Don’t let the no’s bog you down, and remember: the second “Yes!” is always easier than the first.
Thanks to simply asking, I’m now writing for ten or so websites I never dreamed would care what I had to say, working for the man with the career I want, and loving every minute of it. All because I asked for it.
What can you ask for? A better job, more responsibility, more fun, more money, something else? What is there to lose?
















I wrote an article about finding more work early this week. Basically it says to keep doing what’s working for you. In your case sending emails is working, even if a ratio of 1:10, which is not low in my opinion.
This is a great post David, and it is the motivation that many (including myself) need in order to get off the couch and get the things done that are important. Asking is fundamental, however it is critical to keep in mind that when you are asking someone for something, you must make certain that what you are asking for will result in a mutually beneficial outcome.
What was the question you asked?
“Can I write for you”?
I really enjoy your writing David, and your no-nonsense approach to getting things done. You also have an ability to simplify what to do. It makes for high content reading. Thanks.
Direct human contact is always the best method for advertising your abilities I find. Even if it’s not in person, communicating personally with someone will always lead to positive results compared to communicating to a broad audience or in some kind of online form.
I really liked this post, and it came at the perfect time for me! I’d been wondering how to go about approaching some new goals I’d set for myself and now I know, I just need to ask.
Ancient Wisdom
—————
A Namboodiri (a priest from Kerla in India) was crossing a river when he saw a man washing an elephant and asked him “I want an elephant, will you give me yours”. The man washing the elephant said an elephant costs a fortune and started abusing the Namboodri. The Namboodri listened quietly and walked on.
A bystander who saw this came up to the Namboodri and asked “Namboodri, I dont understand what you did”.
The Namboodri said “I did not own an elephant. The man said No, so I still dont own an elephant. However, if he had said Yes, I would now own an elephant”
This is the Namboodri Funda. This is one of fundamental attitudes you need to be successfull :-)
I will be sharing this post with my sales force, as it applies directly to sales. Just ask for the business. Simple and direct. Thanks for illustrating the point so nicely.
Thanks David. You put forth this very useful principle – Be concerned not with the risk of losses, but with the risk of missed gains. If we never ask, we will never get. Ever since I left my corporate job to be self employed as a blogger and life coach, I’ve become a lot more bold and daring, and it’s given me results. For example, I received features on the press – because I approached them. If I hadn’t, nothing would have happened. Great post, David!
“If you’re anything like me, you’re afraid of asking for things – especially things you really want.”
Yep. This really resonates. I’m even good at asking for things for other people. I don’t even hesitate.
But, when it comes to my passion for writing, I seem to be overly cautious and end up on the sidelines.
Thanks for the post, David. Simply said and just the words I needed to hear.
[...] quote above is from the article, Can’t Miss Marketing: Just Ask from Stepcase [...]
Great and informative post, I’ve certainly been deliberating on my online goals and looking at avoiding the missed opportunities like you put it. Communicating person to person is so effective I guess it’s taken for granted at times.
Certainly inspired me to focus in some new directions! Thank you.
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]
Is there any way to share this on Facebook?
Is there any way to share this on Facebook? Or, am I missing it?
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]
Great thoughts. I have come to this same realization since entering college. Opportunities don’t just show up at your doorstep… you need to work for them.
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]
[...] wrote a post here last week called “Can’t-Miss Marketing: Just Ask” that got a lot of interesting responses. Sure, people said, asking is all well and good, but [...]