You always thought you acted on free will, didn’t you? You possess the smarts to outwit anyone trying to trick you into following their lead against your will. Well, sorry to burst your bubble but this little test at Quirkology will have you following Professor Wiseman like the Pied Piper. You try and try, to go against the grain but Richard has you in a tangle, leading to an unsurprisingly awesome result.

Marketers use these predictability designs all the time for product placements and influencing buying decisions. On our part, we continue to believe in our ability to make individual choices, oblivious of our own predictability.

Featured photo credit: Quirkology via

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