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The Universal Cheat Sheet To Matching Colors With Cultures Worldwide

Colors mean different emotions, gestures and signs, depending on where you are in the world.

For example, the color red is a superior color that generally means luck in Asia, while it can also have negative attributes in the West. Knowing how colors are interpreted is important for travelers, as using or highlighting the wrong color during a religious or sacred event can have a negative impact on building new relationships.

Furthermore, for business travelers, making a strong impression can be as simple as choosing the right color, which can show that you understand your clients and the local culture.

For a clear representation of matching the right colors with different cultures worldwide, checkout the infographic above. Using the wheel, simply match the outside element with the part of the world you are looking into. If you are interested in knowing the the representation of the feeling of cold, a quick look at the chart shows that the emotion is represented by number 10. Matching it with the wheel and corresponding color, we can see that the Western, Japanese and Native American cultures associate the color blue with the emotion.

What Colors Mean In Different Cultures [Infographic] | Daily Infographic

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