January 8th, 2008 in Lifestyle

What You Didn’t Know About the World’s Top Three Productivity-Enhancing Drugs

Is This Your Productivity-Enhancing Drug?

There are things people consume to stay awake longer, become more energetic or somehow increase productivity in other ways. They are usually things that people enjoy consuming – often in large volumes. Coffee, Coca-Cola (and other caffeinated soft drinks), and tea are the global big three productivity-enhancing drugs of choice. Most users think they are such great products that they can’t get through the day without. We suggest that quick energy boosts are a problem and that for optimal long-term productivity, users should kick the caffeine habit.

#1 productivity-enhancing drug: COFFEE

Coffee tops our list as the number one productivity-enhancing drug in the world. More than 500 billion cups of coffee are consumed each year – enough to give every man, woman and child on the planet 75 cups a year. There are some heavy users drink that much each week.

Coffee has been around for over a thousand years and is the most important mass produced performance-enhancing substance in the world. Have you seen any coffee-free workplaces lately? Probably not. Coffee has become the number one drug of choice to keep the world’s offices and factories running.

Wikipedia provides the following statistics on the amount of caffeine found in various types of coffee. Caffeine is the operative ingredient in coffee and it is used in medicine as a heart stimulant.

Depending on the type of coffee and method of preparation, the caffeine content of a single serving can vary greatly. On average, a single cup of coffee of about 207 milliliters (7 fluid ounces) or a single shot of espresso of about 30 mL (1oz) can be expected to contain the following amounts of caffeine:

• Drip coffee: 115–175 mg
• Espresso: 40 mg
• Brewed/Pressed: 80–135 mg
• Instant: 65–100 mg
• Decaf, brewed: 3–4 mg
• Decaf, instant: 2–3 mg

These statistics do not include the “Four Shot Espresso” found at most of the 15,000 Starbucks locations around the world. If everyone started drinking these instead of regular coffee, the world would become a more neurotic place!

#2 productivity-enhancing drug: COCA-COLA

Second on our list of productivity-enhancing drugs is Coca-Cola. This includes both the original Coke that had cocaine in it when it first came out and the modern versions that still boast “secret” formulas but are known to contain substantial doses of caffeine and large amounts of sugar. The main difference between Coke at number two and coffee at number one is that coffee-users can self-regulate the amount of sugar that gets added to each cup. Not so for Coke. The average 355 mL (12 fluid ounces) can or bottle of Coke contains a whopping 10 teaspoons or 40 grams of sugar built into it. This is much more sugar than a coffee drinker, even if theyhappened to be a sugar-junkie, would add to a cup.

For extreme caffeine-hounds, there are extra potent versions like the infamous “Jolt Cola” that boasts “all the sugar and twice the caffeine.” There are all sorts of “energy drinks” now available and most of them are loaded with – guess what? – caffeine and sugar!

#3 productivity-enhancing drug: TEA

Tea is number three on our list of productivity-enhancing drugs. It has a long history, much longer than coffee. Until the last century, tea was in more widespread use around the world than coffee. Tea has just as much caffeine as coffee does. And like coffee, the tea user can self-regulate the amount of added sugar.

But tea has an added bonus. It contains theobromine and theophylline which also affect performance. While theobromine and caffeine are similar in that they are related alkaloids, researchers have found that theobromine has a lesser impact on the human central nervous system and it stimulates the heart to a greater degree. While theobromine is not as addictive, it has been cited as possibly causing addiction to chocolate – turning some tea drinkers into chocolate junkies? Presently, theophylline is not a banned or controlled substance by the International Olympic Committee; however there is research that shows theophylline is an ergogenic aid.

Independently, green tea has been found by Japanese researcher Takatoshi Murase to boost exercise endurance in mice up to 24% while spurring the use of fat as energy. It might become added to the list of substances that baseball players and other athletes are tested for. Dr. Murase estimates that to match the effects on the mice, these athletes would need to drink about four cups of green tea a day over several weeks.

Other Choices

If you are not content to use just these top three productivity-enhancing drugs, there are several other popular ones to choose from. These include beer, wine and other substances that contain alcohol. These are not usually classed as productivity-enhancers. Their depressant properties tend to mitigate the productivity-boosts usually derived from reduced inhibitions. When it comes to boosting productivity, the caffeine and sugar combination beat beats alcohol. Mixed drinks, spiked coffees and various caffeine-laced liqueurs impact productivity in less predictable ways.

Very popular in many countries are sugar-laced donuts and other high fat sweets. The sugar-high from these tend to give only a short term boost, much like the top three do. The problem is that the added fat on top of the empty calories cause moderate to heavy users to become sick and obese. The same could be said for most menu items from the button-popping fast food restaurant chains including McDonalds, Burger King and KFC (formerly named Kentucky Fried Chicken). An occasional quick meal from McDonalds including a Big Mac, Coke and fries might help with finishing projects on a deadline but too many of these over several years will likely clog your arteries.

A diet completely devoid of these productivity-enhancing drugs is the way to go for increased productivity, especially over the longer term. There is a small but vocal and growing minority who advocate avoiding caffeine and sugar as much as possible when looking for an energy boost. Both of he authors of this post are among this group that includes many vegans and other health-conscious folks whom you’ll rarely or never find at a McDonalds and who are less likely than others to land in a cardiac ward. Plain, ordinary, odorless, colorless, tasteless water is a popular beverage among this group. Not much of a productivity-booster but a fairly safe choice health-wise. Stay fit, get enough rest, eat and drink natural healthy stuff, and reorganize your life and daily processes so you won’t need to turn to caffeine and sugar laden products for quick energy fixes. Caffeine is especially good at masking the body’s ability to know where it is really at – not a good thing for those of us who are trying to tune into ourselves better.

Where productivity counts, whether at home, work or play, don’t abuse one or more of the world’s top three productivity-enhancing drugs: coffee, Coke, and tea. Find healthier ways to boost your productivity.

Do you agree, disagree or have other ideas on this topic of energy boosters? Let us know in the comments.

WRITER'S BIOGRAPHY

TatsuyaNakagawa

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: The Silent Killer of Innovation, now available.

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Comments

  • JMS says on January 8th, 2008 at 9:51 am

    Feeling preachy today?

  • Hayden Tompkins says on January 8th, 2008 at 11:25 am

    Music is my favorite productivity enhancing drug. If I am doing something mindless, music keeps me focused.

  • Reinout van Rees says on January 8th, 2008 at 11:29 am

    The claim that tea contains just as much caffeine as coffee isn’t really true. If you take the numbers from http://wilstar.com/caffeine.htm, tea has about half the caffeine compared to coffee. And green tea is at 15 or 20% or so.

    Still a lot higher than I expected, though :-)

    Reinout

  • PTK says on January 8th, 2008 at 12:34 pm

    You would have been better to select a less tasty looking cup of coffee from the stock photos to support this article!

    I pour my coffee, Pepsi and tea in a blender and drink them all together.

  • Dave Hune says on January 8th, 2008 at 1:16 pm

    Three cups of coffee to wake me
    Three cups of coffee to keep me up
    Three cups of coffee to stay awake
    Three glasses of wine to help me sleep

    Well, not really, but I’ve been known to drink too much coffee, especially since my Masters thesis where it all got worse. Now I’m having a slow switch to decaf tea (any stats about caffeine in there? I would guess lower than decaf coffee at least)

  • Darren says on January 8th, 2008 at 3:28 pm

    *Sigh*; “coffee is a drug!” is such a tired meme these days.

    Yes, I know caffeine is a drug. Yes, I know that in significant amounts it is harmful to heart health and can cause all kinds of “fun” problems.

    There are always two things that people who harp on this topic forget:

    1. There are *benefits* to coffee as well: reduced risks for colon cancer, diabetes, and Parkinson’s. In fact, it’s been said “Overall, the research shows that coffee is far more healthful than it is harmful.” (http://men.webmd.com/features/coffee-new-health-food). Yep. Web-freaking-MD.

    2. For many people (including me), there’s more to drinking coffee than the drug. The ritual, the taste and smell, and the culture around coffee as a culinary pursuit have more benefits (reduced stress, positive experiences, social opportunities) than the risks of caffeine.

  • Ram says on January 8th, 2008 at 5:10 pm

    very well explained….didn’t know a lot of information but drink them all the time.

  • V says on January 8th, 2008 at 5:53 pm

    Noo way. Coffee is the best. it is proven to increase focus, memory retention and reaction time.

    Glucose also increases memory retention. When you are in a state of excitement or fear you get a glucose rush to the brain which helps you remember that situation.

    coffee/tea/coke is the best thing to study on!! - if combined with a good nights sleep and decent food etc..

  • Jelly says on January 8th, 2008 at 6:16 pm

    One word: lots and lots of methamphetaminies

  • Rob says on January 8th, 2008 at 6:42 pm

    Coffee is not a drug. Fizzy carbonated beverages (ie Coca-Cola or Pepsi) are not drugs. Tea is not a drug.

    If you want to get on the anti-caffeine train you should get it right. There’s a difference between a product and a chemical.

    signed,
    recovering “caffeine blues” reader
    (in other words “I once quit but then I saw the bean.. er.. light”)

  • coqui says on January 8th, 2008 at 6:43 pm

    so, basically, one drug, caffeine?

    I agree with Hayden about music. music is definitely one of those things that can help keep you awake and productive. Caffeine will help keep you awake, but I’m not so sure about enhancing productivity that much.

  • Benni says on January 8th, 2008 at 7:36 pm

    snus anyone? :)

  • Jonathan Frye at Leadership Jot says on January 8th, 2008 at 8:09 pm

    Oh, I love my coffee. I know too much of a good thing is not good for you, but if there is one area that I have difficulty balancing, it is my caffeine intake. I do agree that abstaining from stimulants and eating a healthy diet would produce long-term stability in the productivity and endurance department, but, oh how I love my coffee… The best policy, everything in moderation including healthy things – let loose and enjoy once in a while.

    Regards,
    Jonathan Frye
    Blog: Leadership

  • Kaizer says on January 8th, 2008 at 9:55 pm

    Drink hot coffee,
    Drink hot tea.
    Burn your lips and remember me.

  • Kathryn says on January 9th, 2008 at 9:21 am

    I’ve looked through all this wordage twice and am still trying to figure out how the information presented supports the claim that “quick energy boosts [caffeine and sugar] are a problem.”

  • el puma says on January 9th, 2008 at 10:18 am

    the best and most efficient companion for students (and a long etc.) is mate.
    high level of caffeine/mateine, even higher than coffee & tea. it’s also quite social, and makes one buddy shut up n’drink while the other speaks, and viceversa.
    it can also be personalized & drunk in many diff ways.. greetings from BAIRES!

    http://en.wikipedia.org/wiki/Mate_%28beverage%29

  • mirc says on January 24th, 2008 at 10:27 am

    Thanks Best Regards

  • Mike Vardy says on January 26th, 2008 at 4:02 pm

    Sorry, I was meditating…

    What’d I miss?

  • willy says on January 27th, 2008 at 12:10 pm

    FYI More than once I have read that habitual caffeine drinkers get less of a jolt than non- regular drinkers. So far, easy to belive, right? And, that habitual drinkers’ “normal” levels of alertness are subdued relative to non-habitual drinkers.I guess that means well rested people need not drink caffeine. The rest need (and want?) more sleep. In my case, since I already have “my favorite mug” which was a present from my beloved wife… Ok. Good Night.

  • mirc says on June 19th, 2008 at 6:16 pm

    FYI More than once I have read that habitual caffeine drinkers get less of a jolt than non- regular drinkers. So far, easy to belive, right? And, that habitual drinkers’ “normal” levels of alertness are subdued relative to non-habitual drinkers.I guess that means well rested people need not drink caffeine. The rest need (and want?) more sleep. In my case, since I already have “my favorite mug” which was a present from my beloved wife… Ok. Good Night.

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