Neil Tortorella shares his view on the usefulness of proposal of getting projects, especially in design and consulting-oriented areas. Neil identifed 13 sections that worth to write about. They are:

1. Executive Summary
2. Current Situation
3. Project Goals
4. Competition
5. Audience
6. Creative & Marketing Strategies
7. Process
8. Fees & Reimbursements
9. Billing & Schedule
10. Conclusion
11. Company Overview
12. Clients
13. Awards

Very neat on separating into different sections. He puts all of the topics that customers would be interested at the front.

The potent power of proposals – [Inside the Marketing Mind]

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