Sell Like a Pirate
The Remix Culture Rules!!! Over at Simplenomics, Mike has rewritten my (somewhat controversial) Work Like a Pirate post into a rework: Sell Like a Pirate. The advice is swell, especially considering I’m a cruddy salesperson and love to learn about it from those in the know. Here’s an example of one of Mike’s rewrites:
A Pirate Is Not His Ship – Your product or service is only the start. What you can do for or with the customer is the real product. Benefits are the reason we buy anything. I bought a new masonry drill bit because I wanted a hole thru my bricks for my Dish Network cable, not because I wanted the new drill bit.
Learn to sell the end result and not the features and you won’t spend as much time on each sale or worse, as much time lost on not selling.
Provided you’re in the camp who were willing to abstract the premise from history, please by all means, check out this interesting viewpoint regarding sales.
Sell Like a Pirate – [Simplenomics]
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Comments
Mike says on May 29th, 2006 at 10:33 pm
I also did a pirtae post on my golf blog, but it’s set to post at a later date, as I try to stay a day or three ahead.
Thanks for noticing my post.
BTW – if any of you goobers think you want to come over and leave stoopid comments, like you did here, don’t bother…I’ll blow your butts away like the pirates did when they were looting, stealing and plundering their helpless victims, all while uttering evil pirate laughter.
laura says on June 24th, 2006 at 8:21 am
jst wanted to say thanks for the insightful advice on sales- as a student about to complete high school in australia, im currently involved in a program called YAA Business Skills, where students like myself run a company and sell a product [under guidance of mentors- ours are IBM]. Having extremely limited experience, we’re always on the hunt for good advice. thanks for yours, and if you are interested in buying a quality usb stick at a much lower price, send me a line.