Brian Fling from Blue Flavor talks about a term called Thought Leadership. From Wikipedia, Thought Leader is:
… a buzzword or article of jargon used to describe a person who is recognized among his or her peers for innovative ideas and demonstrates the confidence to promote those ideas. The term can also be applied to companies, usually small businesses.
Brian in his article talks about how to use online, and specifically, blog, to transform yourself to a thought leader. He says that blogs have exploded and created a lot of thought leaders. In your professional arena, if the company you work for allows blogging about your findings and work, he suggests these steps to make this thought leader transformation:
- Start a Blog
- Start Small
- Create a Publishing Calendar
- Know Your Audience
- Turn on Comments
- Write Guidelines
- Stand By Your Principles
Writing simulates your brain cells to think more, helps you create more innovative ideas. And the format of blogging can demonstrate your confidence to promote those ideas – fearless to be fetched by Google Bot and display in front of many readers. Indeed Brian, blog is a good platform for thought leader training.
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