How To Choose A Domain Name
What’s in a name? Does it define your website or is the domain just a placeholder?
Like many others, I’m currently in the process of choosing domain names, and it’s no fun. Chris Garret simpathises in this article describing why he chose chrisg.com and what you should take into consideration when registering your domain.
When choosing a domain name there are some factors to consider:
- How original and unique is it?
- How descriptive is it?
- What image does it convey?
- Would you remember it after seeing it once?
- Could you spell it after hearing it once?
Also worth considering is your market. Does the name appeal to or discourage your target audience? What are your competitors’ names?
Common sense and a fair bit of luck should land you a domain you can be happy with. And try not to make the mistake of therapistfinder.com, penisland.net and expertsexchange.com [Therapist Finder, Pen Island and Experts Exchange respectively].
Better Blog Branding: What’s In a Name? - [chrisg]


Comments
Matthew Stibbe (Bad Language) says on February 12th, 2007 at 3:32 pm
Of course the biggest consideration is whether the domain name is actually available. See my post: all the good names are taken (http://www.badlanguage.net/?p=125). I had a great idea for a business a few years ago and came up with a killer name for it. I didn’t register the domain and now, of course, someone else has. I’ve started buying domain names any time I think of a cool name or business idea - just in case. Think of it as “D’oh insurance”. Also, readers might be interested in how I came up with the name for my company and how I wrestled with domain name availability in doing so: http://www.badlanguage.net/?p=72
Stormy says on February 12th, 2007 at 11:56 pm
There’s a business that can help you. For $50 http://www.pickydomains.com/ will send you a list of potential domain sites every day. If at the end of 30 days you haven’t found one you like, you get your money back.
webmaster says on January 4th, 2008 at 10:19 am
I just clubbed Anvil and Wheel to get a New word anwheel.com. This is easy to remember and it is like “an wheel” (wrong grammar)