I just love the free stuff – Bruce Judson has kindly released his book Go it Alone to his home page. This 229 pages long book talks about how to quit your day job and start-up a business and be an entrepreneur – in specifically, a go-it-alone business. What does it take to launch your own business – here is a snip:

… The implications of these defining criteria are significant. When a business starts with a minimal investment, the enterprise must focus on generating cash from the outset. This, in turn, suggests that the business is able to swiftly develop a paying customer base. Unlike many start-ups, go-it-alone businesses don’t have a gestation period where dedicated, full-time employees spend months developing plans and products.

Additionally, go-it-alone business is not simply a fancy term for a free agent or a freelancer. These businesses provide their founders with far more stability than freelance work and more personal rewards than franchising. These entrepreneurs are building a substantial asset. They have control of their own destiny. In difficult economic times, free agents and freelancers are typically in the extraordinarily frustrating position of waiting for the phone to ring. In contrast, go-it-alone entrepreneurs always have a focus for their energies and an asset that will provide them with an income stream…

Of course, if you are not used to read book online, get a copy of this book!

Go It Alone! : THE SECRET TO BUILDING A SUCCESSFUL BUSINESS ON YOUR OWN – [Bruce Judson]

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