May 17th, 2006 in Lifehack

Flickr as a Business Tool

I was puzzling over a note in Dave Gray’s Flickr account, and by note, I mean a photo of a note he’d taken at a conference, when it struck me:

Flickr is not a photo sharing tool. It is a platform, and it could be exceptionally useful for businesses.

Flickr Business Hacks

  • Upload a product design for review- mark it “friends only” and have your “friends” (coworkers) share their thoughts using Flickr’s built in NOTES format. Have people download the design from the Flickr page, edit it in their image editing software, and put it back up.

  • Upload office candids- use the software to “catch people” doing something you want to promote as office cultural norm.
  • Share status quick- upload images, screenshots, slice-of-life pictorals to accompany textual status reports. Again, between the notes feature and the comments feature, there’s a rich swirl of metadata around what you’re doing.
  • Review stores- if you’re in retail, snap store photos and use them for reviews, updates, and strategy meetings.
  • Capture meetings/conferences- use the photos mixed with a PowerPoint deck to recreate the spirit of a presentation. Was the audience yawning? Show it to make it better for next time.
  • Make customer image bases- show your customer base as a Flickr stream with a similar tag, like the company’s name.
  • Expand your brand- use a Flickr stream around your company, product, or service, and entice Flickr users to join the group and evangelize.

If I were Flickr, I’d consider offering corporate implementations to manage such concepts. But until then, there’s precious little stopping you from implementing something along these lines. How else would you expand on this idea?

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ChrisBrogan

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Comments

  • Tarique Naseem says on May 17th, 2006 at 5:51 am

    Until now, I’ve had a pile of business cards in my desk drawer. That is until I decided to scan and upload them to flickr!

    Once uploaded, you mark them as private and put them in a set called ‘Business Cards’. The added advantage is that, once tagged with the company name, person name, etc, you’ve got a fully searchable ‘database’ of business cards.

  • Dave Gray says on May 17th, 2006 at 9:08 pm

    You are on to me.

    We have not even scratched the surface of what visualization can offer businesses. Flickr as a platform has more potential than most people are even dreaming of — including possibly the Flickr people themselves.

  • Mike Hallaron says on November 14th, 2009 at 4:50 pm

    Great idea Tarique. Just found this old post but Dave’s ideas for using Flickr were spot on. A terrific platform for sharing and storing other graphic data. Thanks for the interesting ideas Dave.

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