10 Tips For Improving Your Appointment Setting Skills
March 4 by Thursday Bram | Featured, Work

No matter what business you’re in, the odds are that you spend at least some time in appointments. Your appointments may be big group meetings, one-on-ones, or even job interviews. You may even be skipping the face-to-face aspect of meeting and be taking conference calls or using Skype. No matter what type of meeting you’ve scheduled, though, these tips can help you improve your appointment setting skills.
- Set agendas ahead of time. Knowing what you plan to accomplish in a meeting can help you decide how long to plan to stay at that appointment — assuming you can keep to your agenda. It can be hard to get other people to stay on track, but no one really wants to spend all day in a single appointment. Furthermore, completing an agreed upon agenda is really the only way to be sure when your meeting is over.
- Offer time and date options for appointments. Rather than going through a lengthy back and forth, either on the phone or via email, pick two or three appointment times that work for you and present them to the other half of your appointment. If you’re dealing with a larger group, it’s almost guaranteed that at least one option won’t work for someone, and having multiple options is a much faster way to reach consensus.
- Avoid fancy software applications. While there is some very snazzy appointment setting software out there, try to avoid using anything out of the ordinary. The exception to this rule is parties or very large meetings. In general, using these applications take more time than they’re worth — there’s a learning curve for new users, and having to visit a site to respond can take double the time of replying to an email. However, when you’re trying to coordinate large groups of people, using an application can provide a central location rather than sending out huge batches of emails.
- Make sure you really need a meeting. Plenty of appointments are set for simple things like handing over a document for approval. Unless that document is short enough to be completely examined during the meeting, it might be more worthwhile to drop off the document and come back later to answer questions and handle the approval process. Before actually setting your appointment, think about whether the matter could be handled in a faster way.
- Minimize travel time. One of the reasons that appointments eat up so much time in our calendars is the necessity of travel. We have to travel to clients’ offices, coffee shops or wherever the heck we’re meeting. We can minimize that commitment by suggesting that we meet at our own locations, meet halfway, or skip meeting in person altogether. Options like telephone calls or video conferencing can often handle all the requirements of that appointment you were going to drive across town for.
- Schedule time for both preparation and debriefing. When you set your appointment, think about what you might need to do to prepare for it — review a report, prepare a presentation or iron your shirt — and schedule time for each of those activities before your actual appointment. It’s also worthwhile to schedule a fifteen-minute prep session just before your appointment for any last minute details. Same goes for afterwards: you may have certain follow-up tasks to handle after your meeting. Scheduling at least a few minutes after an appointment guarantees that you’ll have time to make sure your notes are complete and any sort of further action at least makes it on to your calendar (if you can’t do it then).
- Separate personal and business appointments. Many of us try to load all of our out-of-the-office appointments into one day. Ignoring the problem of what happens if just one runs late, you’ve got the issue of trying to switch gears between the presentation you just gave to a client and the shot the doctor’s waiting to give you. That sort of mental switch up can only make it harder to handle your later appointments. Try to schedule your personal and business appointments on different days.
- Keep your appointment schedulers up to date. If you aren’t the only person scheduling your appointments, it’s vital to keep the others in the loop. Otherwise, your significant other might be expecting you at a family dinner at the same time you’re finishing up a major project. I like shared calendars, such as Google Calendar for that very reason, but there are ways to share just about every type of calendar, if you’re reliant on your own system. Appointment schedulers can include your manager, your significant other, an administrative assistant (yours or the departments) and a whole host of other people.
- Limit invitees. You may not need the whole company present for a progress report. Instead, decide who actually needs to be in on your appointment — you can always send out a mass email later on if people feel left out. I’ve been in situations before where higher ups felt left out if you didn’t bring them in on every single appointment you were setting up. The best bet seems to be presenting the meeting as something that wouldn’t be a valuable use of their time.
- Confirm everything! Confirm when and where the meeting is, what the agenda covers, even how to get there. All you really need is a brief email a day or two before the appointment that outlines the appointment and ask for a simple yes in response if everything is correct.











[...] Brajeshwar wrote an interesting post today onHere’s a quick excerptNo matter what type of meeting you’ve scheduled, though, these tips can help you improve your appointment setting skills. Set agendas ahead of time. Knowing what you plan to accomplish in a meeting can help you decide how long to plan … [...]
This is a great list, but I especially think the fourth point is important. I try not to schedule meetings if it’s going to take less than 45 minutes, as anything shorter doesn’t justify the time invested in the preparation, debriefing, and transportation required to attend the meeting.
Think about it. If it takes you on average 10 minutes to transition from one activity to the next and twenty minutes to prepare, you’re already 30 minutes into undocumented meeting time.
On the flip side, I try not to schedule meetings for longer than 90 minutes, as you’re more likely to spiral into unproductive time.
Good work, Thursday!
Nice list – to add to the confirmation point, I like to quickly recap the meeting time, place and purpose with the person I just set it with right before we part ways. It helps re-affirm all the important information with clarity. I also like to ask a direct ‘will you’ question to get them to commit to attend.
For example I might say, “Alright Bob, nice to talk to you. I’ll see you again, this Thursday at 11 AM, my office, to work out the project budget. Will you be there?”
To me, clearly and firmly committing someone is just as important, if not more, than confirming the meeting.
I really like two key suggestions Bram makes:
1) Minimize travel time.
One great way to minimize travel time is to utilize Skype & Goto Meeting & content collaboration tools like Google when possible.
2) Integrate execution and follow up into the very way you do meetings. Make it an intimate part of your workflow and scheduling.
Alternatively, I believe that separating business and personal meetings may sometimes be very difficult. We have this myth in society that we can do so–but its a bit of a farce. I do think that making an effort to do so within a meeting can serve productivity.
But does that have to be any more overt than saying “now onto our business plans”…
[...] 10 Tips for Improving Your Appointment Setting Skills at Lifehack [...]
[...] 10 Tips for Improving Your Appointment Setting Skills at Lifehack [...]
Cool blog! Great tips btw I agreed with Nathan
[...] 10 Tips to save Improving Your date Setting Skills (Thursday Bram) Setting an appointment means more than jotting a time and fame in your slate; here’s 10 things to muse greater than nearby to dodge wasting prematurely previous to or during scheduled appointments. [...]
[...] e várias outras, podem ser vistas em mais detalhes (e com explicações bem diferentes!) no artigo 10 Tips For Improving Your Appointment Setting Skills. Conto com vocês para oferecerem suas próprias dicas de agendamento, nos [...]
[...] e várias outras, podem ser vistas em mais detalhes (e com explicações bem diferentes!) no artigo 10 Tips For Improving Your Appointment Setting Skills. Conto com vocês para oferecerem suas próprias dicas de agendamento, nos [...]
Mark emailed me asking for the name of the firm we are using to set appointments for our sales team. The name of the company is QualifiedLeads.com We have been using them for a iittle over a year know with very good results. They are setting face to face appointments for our reps. They helped us come up with the right script and provided us the list based on criteria we set. We have tried various appointment setting companies over the years and have found QualifiedLeads.com to be great partner.
Offer time and date options for appointments. Rather than going through a lengthy back and forth, either on the phone or via email, pick two or three appointment times that work for you and present them to the other half of your appointment.
Even for us in the appointment setting business this tip is a gem.
If you aren’t the only person scheduling your appointments, it’s vital to keep the others in the loop.
Nice. This is one tip one with personal experience can give. This avoids office politics as well.
Thanks
“1) Minimize travel time.”
I can’t emphasize this one enough. With the cost of gas and as busy as everyone can make themselves these days, the more convenient the better. This will cut way down on your appointment cancellations.
Cold calling is not always about making that instant sale. It should be used mostly for qualifying or gathering information, or trying to arrange a face to face appointment to better explain your product or service. So launching straight in with the breathless description of your product may not be the right approach. Calling to confirm names, titles and contact details can be a good way to start. You get the information confirmed, and you might be able to take it to the next level.
If cold calling isn’t something that comes naturally, then consider a prewritten script. But be very careful – sounding like you’re reading from a piece of paper can turn the person on the other end of the line off. Perhaps a better way of using a script is to remind you of the points you need to make, (like a road map in a car) rather than be a word for word recital tool. You have to be able to be flexible, and listen to the needs of the person that you’re calling.
You will get people who slam or hang the phone down straight away (don’t you do that occasionally?) but don’t be scared of this outcome or let it get to you when it does happen. It’s not personal. Keep calm and smile, and this will come though in your voice and make people more receptive. Monitor your success rate and attempt to strategically perfect your approach.
If you ask for information by using open questions, and keep your voice friendly and inquisitive, you’re more likely to get people’s interest. The aggressive sale usually won’t work in this context because people are so wary of cold calls.
If it looks like you won’t be able to make a sale then offer meeting times and confirm them in writing or by email.
Most importantly always be helpful.
http://www.telehammers.com
Doing cold calling to set appointments not only can help you to increase your sales by meeting with more qualified prospects but also can help you to better understand your target market. It is always good to structure campaigns with both goals in mind so that you can get as much out of your cold calling as possible
Click here to learn more!
Most of our sales appointment programs are charged by the appointment only. We set the per appointment fee from $75 to $600 based on the complexity of your campaign. All unqualified appointments will be replaced in the event of cancellation, or failure to meet the pre agreed upon qualifying criteria.
Great article!
I would suggest a directly, no none-sense script that is tailored with one goal in mind: generating an appointment. In lead generation, more specifically in appointment setting campaign, single focus will help produce results.
http://www.Idea2Result.com/leadgeneration
To continue with the above article regarding Appointment Setting
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* Decision Maker appointments (not mail room workers)
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Partner Source Appointment Setting: helps companies increase sales by cold calling, generating qualified sales leads, and setting qualified appointments. These qualified appointments, in turn, assist you in acquiring new clients. We specialize in producing results for appointment setting campaigns, as well as B2B lead generation programs. We work with you to create a quality, custom-designed campaign that produces results at affordable prices. Turning results into revenue.
Outsourcing Reduces Costs & Increases Revenue: By outsourcing your cold calling, B2B lead generation and appointment setting, you will realize a significant savings in hiring, managing and providing infrastructure support, as well as, an increase in revenue. By outsourcing to us, our professional appointment setters act as your inside sales team, which allows you to focus on your core business and do what you do best.
Our Customer Acquisition Philosophy: When we are prospecting to acquire new clients for you, we employ an approach that is based upon a proven, professional, non-manipulative, consultative, solution-focused, relationship-based telesales methodology. For us, generating and qualifying leads is serious business. All out-dated, unacceptable tactics such as the use of gimmicks, tricks, manipulation, hard-closing techniques or any unscrupulous methods are outlawed. Period. We believe selling is something you do “with” the buyer, not “to” the buyer. Our professional, confident, natural, conversational-style-dialogue approach is used to create a professional, quality friendship that is basis for a long-term, enduring business relationship.
Our Focus: Results. Performance. Deliver top-line sales revenue and client satisfaction. Our professional appointment setters partner with you to deliver financially sound lead generation and appointment setting services. We want to exceed your expectations.
Our Values: Our principles define us. We stand for: Qualified appointments, results, performance and quality above all else. Outstanding Client Service is our dedication to responsiveness, consistent and effective communication with no surprises, and always meeting deadlines. Absolute honesty and integrity. Continuous Self-Improvement – the spirit of mastery. Making a difference with each person, every minute, every call, every day. We are dedicated to our client’s total satisfaction.
Our Team: We are passionate about setting successful appointments and generating quality leads. Our experienced Professional Appointment Setters (PAS) rank in the top 20% of performance in the marketplace. They are the Best-of-the-Best, Best-of-Breed and the Top Guns in the industry, bar none. All PAS have a minimum of 7 to 10 years of business experience and, more importantly, a minimum of 5 to 7 years of actual outbound appointment setting experience – a successful track record of results. Our experienced appointment setting professionals are dedicated to producing results and delivering high-quality services. Our firm is rooted in honesty, integrity and the “Golden Rule”.
Select Target Campaign: Some of our clients request that we focus our cold calling to set qualified appointments on a short list of select targets. The Select Target campaign involves calling multiple times collecting information and escalating the qualification process until we set a qualified appointment. For enterprise targets involving a complex sale we can contact multiple decision makers and influencers to schedule a qualified appointment with each executive. All B2B appointment setting campaigns are customized to meet your needs.
The Bottom Line. Would sales increase if your salespeople and agents spent more time with qualified prospects and less time trying to find them. Appointment setting isn’t just a necessity – it’s an essential resource to help capture market share, build your business and achieve your revenue goals.
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Confirming is one of the most essential steps when appointment setting as it gives the prospect a chance to recall what’s the appointment is going to be about. With our company, we make sure that it’s one of our best practices that we confirm the appointments to make sure that the lead is solid.
Those are really wonderful steps and I can say that the best thing is to get your business grow more is to setting a positive appointment to concern representatives of any company.
Thanks for the tips. I always believe that nothing beats preparedness. Preparation helps us get the results faster than just “going with the flow.”
wowww nice