For a time, blogging was associated with journaling and documenting people’s experiences on the road while traveling, or moms chronicling their journey as mothers. Others used a blog as an online diary. Those days are gone. Today, savvy bloggers have turned blogging into a billion dollar enterprise. Furthermore, blogging can get you your next job. Here’s why:

1. It elevates you to a place of authority.

When you blog, you position yourself as an authority on the topic you choose. (Just make sure you have the expertise that goes with the topic!) This position is definitely a double A+ for your online reputation. It could catapult you to higher and better paying positions with credible companies. However, without a blog this is unlikely to happen.

Every time you present your resume to a prospective employer, you are perceived as just one of many applicants. With a blog though, you raise the bar and you can better deal with a recruiter. The authority attached to the blog will also elevate you to a better bargaining position at the negotiating table when you sit down with an employer to discuss salary. Go on, gain authority! Start a blog.       

2. It’s your online resume, but way better.

All of us have a curriculum vitae or resume. But here’s the nice thing–a blog provides a platform where you can highlight your skill set on your online CV (your blog), and it’s many times more powerful. Let’s look at an example. Say you’re a professional blogger, you can showcase your creative writing skills by publishing articles on the Web. (Simply put–blogging.) If you’re a broadcaster, you can put out a podcast to promote your ability to deliver talks, and to show your podcast production skills. Another perk of a personal website is that it allows you to add a number of satisfied clients’ testimonials. But do take care to get one thing right–what you include on your blog should be accurate, and well documented. 

3. It gives you a favorable online image.

Recruiters have become more efficient. Now they browse digital footprints instead of going through piles of paper. They peruse Facebook accounts, Twitter handles, and other social media activities. And let’s not forget blogs. Owning one, then, will give you an edge over other applicants. Why? With your website potential employers will have a more positive picture of you and how you present yourself as a person, and as a professional. Unlike your unflattering image on Facebook with the uncontrollable tags, a blog gives you the freedom to be the chief. Nothing is ever published without your consent.      

4. A personal website opens up opportunities you may not have outside of the blogging sphere.

Let’s say, for example, you blog about public speaking because you have solid experience in radio and TV broadcasting. Let’s assume that due to some unexpected turn of events, you have been pushed towards a different field: teaching. Without a blog with a broadcasting thrust, you may not get opportunities related to broadcast media again. What you have instead are job opportunities in academia. But since you write about broadcasting and public speaking, you are can maintain a profile and links to a professional network connected to the broadcasting industry, media outfits, or public speaking organizations; a development that may not happen without the blog.

5. It creates an aura of interest around you that employers find attractive.

Hiring managers read resumes on a daily basis, so it can get to a point where the task can bore them to death. However, if you blog, your website will represent not only your talents and abilities, but also your unique personality. This can help you stand out from the crowd. You will immediately raise yourself up as a high-quality applicant compared to the others who have not maximized a blog–a candidate they will likely call for an interview.

6. A blog helps you grow a network.

Companies are not only seeking candidates with an excellent set of skills and the right knowledge base, they are also on the look out for people who have powerful connections. So in addition to having a sizable network on LinkedIn, Facebook, Twitter, and Google+, running a blog that boasts of a solid fan base proves that you are capable of creating and maintaining connections online and offline.

7. It maintains your balance as a professional and will enhance your communication skills.

When you’re in-between jobs and on the hunt for something new, it can get pretty boring. Blogging will keep you current with everything in your field and will enhance your communication skills, especially writing and using social media. As an added perk, it will most likely push you to maintain your momentum in your job search.

Featured photo credit: Blogging/Alessio Baù via flickr.com

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